Heinz Tomato Ketchup Introduces First 100% Recyclable Cap Delivering the Perfect, Eco-Friendly Squeeze!
2021年7月8日 - 8:00AM
ビジネスワイヤ(英語)
- Move will save one billion plastic lids – enough to fill 35
Olympic swimming pools – from being sent to landfill every year
globally
- Heinz will introduce unique new caps to the famous squeezy
tomato ketchup bottles, resulting in both the bottle and cap being
100% recyclable
- The new eco-friendly caps, to be rolled out in 2022, deliver
the same perfect serving of the World’s Favourite Ketchup that you
know and love
- After eight years, 45 prototypes and more than 185,000 hours in
the making, Heinz has found an innovative solution to create the
first fully recyclable squeezy bottle, including the cap
Heinz, one of the world’s best-loved food brands, has announced
today that it is introducing innovative and more sustainable caps
for its squeezy sauce bottles, made to be 100% recyclable.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210707005759/en/
HEINZ announced today that it is
introducing innovative and more sustainable caps for its squeezy
sauce bottles, made to be 100% recyclable. (Photo: Business
Wire)
The unique new cap – made of an innovative single type of
material – has been created after Heinz invested eight years of
research and development involving more than 185,000 hours and
investing US$1.2 million to find a suitable replacement cap for
their convenient and extremely popular squeezy bottles, which sold
one billion units globally in 2020.
Heinz created 45 different designs in total on the mission to
create the new cap, which were printed in-house using a
state-of-the-art 3D printer. After creating the prototypes, Heinz
then followed a rigorous testing procedure to make sure the cap met
the highest quality standards.
The first Heinz varieties to get the new cap will be the world’s
most loved ketchup, Heinz Tomato Ketchup, and the popular Heinz BBQ
Sauce. The cap will be rolled out globally from 2022, starting in
Europe.
The move will mean a potential one billion plastic caps – enough
to fill 35 Olympic swimming pools – can be recycled, instead of
finding their way into landfill.
To date, Heinz sauce bottles have used a flexible valve, which
had been designed to deliver the ideal portion of sauce per
squeeze, but was typically challenging to recycle. The new
innovative cap has been designed to provide the same perfect
squeeze of your favourite Heinz Tomato Ketchup using a single,
rigid and more recyclable material. Resulting in the cap – and
Heinz Tomato Ketchup bottle – being easily and conveniently
recycled alongside other household curbside recycling.
The new cap dispenses the same perfect amount of sauce every
time without affecting the squeezability.
Jojo de Noronha, President of Kraft Heinz Northern Europe, said:
“We’re excited to be announcing these first-to-market innovative
new caps, meaning our consumers can now recycle every part of their
Heinz squeezy bottle in their weekly curbside collection. A huge
amount of work has gone into finding the right solution that means
no compromise on using and enjoying our hugely popular squeezy
bottles for the hundreds of millions who buy them. While we know we
still have more to do, from a sustainability and environmental
perspective this is positive news.”
Heinz is committed to reducing packaging waste wherever possible
whilst continuing to offer great value, and this move is part of
Heinz’s pledge to aim to make 100% of its packaging recyclable,
reusable or compostable by 2025.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210707005759/en/
Nigel Dickie, Director, Corporate and Government Affairs, Kraft
Heinz EMEA (media) Nigel.Dickie@kraftheinz.com Office phone : +44
20 3765 0570 Mobile : +44 773 657 2909
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