Global Advertisers Can Now Benefit from
AI-Driven Content Block Lists and Increased Brand Suitability When
Advertising on Facebook and Instagram Feed and Reels
NEW
YORK, Oct. 10, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced a new test with Meta of a
first-to-market optimization solution for advertisers. IAS's
third-party Content Block List solution for ads on Facebook and
Instagram Feed and Reels will offer global advertisers the ability
to automatically avoid placing ads next to content they deem
unsuitable for their brand, as aligned to industry standards. This
solution is open to IAS customers who currently use measurement for
reels and feed solutions on Instagram & Facebook. Content Block
Lists will be available to all advertisers early 2025.
"As the first provider to test this solution with Meta, we are
delighted to enable advertisers to drive engagement and reach users
in brand suitable, contextually relevant environments across Meta's
platform," said Lisa Utzschneider,
CEO of IAS. "Our Content Block Lists improve media quality while
reducing brand risk for advertisers by providing industry-aligned
tools that enable them to avoid content they deem unsuitable and
safely scale their campaigns."
IAS has completed rigorous testing for Content Level Block Lists
to validate performance improvements and brand suitability. Paired
with Total Media Quality (TMQ), IAS provides end-to-end campaign
support for advertisers across Facebook and Instagram Feed and
Reels with measurement and optimization.
"This solution demonstrates our continued commitment to provide
global advertisers more tools to support their brand suitability
goals," said Samantha Stetson, Vice
President, Client Council and Industry Trades at Meta. "Alongside
Meta's inventory filter for Feed and Reels, we're excited to give
advertisers even more control over where their content appears on
our platform."
Optimization with Content Block Lists provides global
advertisers with:
- Social Optimization: Social Optimization for
Content Block Lists enable advertisers to ensure that impressions
are delivered to brand suitable ad adjacencies. This solution
empowers advertisers with proactive pre-screen capabilities at the
content level on Facebook and Instagram Feed and
Reels.
- Custom, Dynamic Control: Advertisers can create
custom Content Block Lists based on industry-aligned standards and
an expansive catalog of contextual categories. IAS Content Block
Lists offer more granular control than publisher level block lists
and are able to keep up with the pace of content creation to ensure
suitability.
- Seamless Activation: Advertisers can automatically
avoid running next to content they deem unsuitable across Facebook
and Instagram Feed and Reels using an easy, one-time activation
within IAS Signal.
- Industry-leading AI-Driven Multimedia
Technology: Only IAS analyzes content at the
frame-by-frame level, combining image, audio, and text signals for
best-in-class accurate classification.
- End-to-end Campaign Support: Global advertisers can
pair Optimization with Total Media Quality for Meta across 28
languages, across Facebook and Instagram Feed and Reels, to further
scale the brand suitability of their digital media
investments.
In April 2024, IAS announced the
expansion of its Brand Safety and Suitability Measurement product
to now include the category of misinformation aligned to industry
standards across Facebook and Instagram Feed and Reels. In
February 2024, IAS announced the
availability of its AI-driven Total Media Quality (TMQ) Brand
Safety and Suitability Measurement across Facebook and Instagram
Feed and Reels in partnership with Meta to offer advertisers
coverage for advanced, industry-leading measurement.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.