FAT Brands Completes Cookie Rollout Initiative Across Burger Concepts
2023年8月8日 - 10:00PM
FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of
Fatburger, Johnny Rockets and 15 other restaurant concepts, today
announces the rollout of cookie offerings at burger portfolio
restaurants nationwide – Fatburger, Johnny Rockets and Elevation
Burger.
The sweet menu rollout is a strategic
optimization that leverages FAT Brands’ company-owned manufacturing
facility, which produces cookie dough and pretzel mix for sister
portfolio brands Great American Cookies and Pretzelmaker. Elevation
Burger completed its cookie roll-out earlier in April of this
year.
“For both Fatburger and Johnny Rockets, we see
these additions as a way to further build and enhance our dessert
programs,” said Taylor Fischer, Vice President of Marketing of FAT
Brands’ Fast Casual Division. “Playing into synergies is at the
core of FAT Brands’ DNA. We are thrilled to be able to tap into our
cookie dough facility to provide more delicious offerings for our
fans.”
For more information or to find a Fatburger near
you, please visit www.Fatburger.com. For more information or to
find a Johnny Rockets near you, please visit
www.JohnnyRockets.com.
About FAT (Fresh. Authentic. Tasty.)
Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets, and
develops fast-casual, quick-service, casual dining, and polished
casual dining concepts around the world. The Company currently owns
17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab
Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American
Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express,
Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native
Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza
Steakhouses, and franchises and owns over 2,300 units worldwide.
For more information on FAT Brands, please
visit www.fatbrands.com.
About
Fatburger
An all-American, Hollywood favorite, Fatburger
is a fast-casual restaurant serving big, juicy, tasty burgers,
crafted specifically to each customer’s liking. With a legacy
spanning 70 years, Fatburger’s extraordinary quality and taste
inspire fierce loyalty amongst its fan base, which includes a
number of A-list celebrities and athletes. Featuring a contemporary
design and ambience, Fatburger offers an unparalleled dining
experience, demonstrating the same dedication to serving gourmet,
homemade, custom-built burgers as it has since 1952 – The Last
Great Hamburger Stand™.
About Johnny Rockets
Founded in 1986 on iconic Melrose Avenue in Los
Angeles, Johnny Rockets is a world-renowned, international
restaurant franchise that offers high quality, innovative menu
items including Certified Angus Beef® cooked-to-order hamburgers,
veggie burgers, chicken sandwiches, crispy fries and rich,
delicious hand-spun shakes and malts. With over 325 locations in
over 25 countries around the globe, this dynamic lifestyle brand
offers friendly service and upbeat music contributing to the
chain’s signature atmosphere of relaxed, casual fun. For more
information, visit www.johnnyrockets.com.
MEDIA CONTACT:Erin
Mandzik, FAT Brandsemandzik@fatbrands.com860-212-6509
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