ThreatMetrix Tackles Mobile Commerce Security With New Smartphone Application
2009年6月16日 - 8:00PM
Marketwired
ThreatMetrix, whose industry leading fraud prevention solutions are
being widely adopted across multiple industries, today unveiled a
new mobile security application for smartphone users. The first in
a series of mobile fraud prevention solutions forthcoming from
ThreatMetrix, SafeAndSurf is a web browser that securely stores a
smartphone user's personal data until he or she is ready to sign-on
to a social network, execute an online banking transaction, or
complete an ecommerce purchase. SafeAndSurf is the only mobile
security application to safeguard a smartphone user's personal
information and also allow the user to automatically insert that
information to transaction data fields, a combination that allows
consumers to shop, bank and play on their smartphones more safely
and easily.
Security, On the Go
The number of people using web-enabled mobile phones to access
the worldwide web has skyrocketed. This is great for online
merchants, financial institutions and social networks but also for
criminals who are invigorated by the opportunity to steal personal
data from unsuspecting smartphone users. SafeAndSurf defends
smartphone users and the companies with whom they do business by
using AES 128-bit encryption technology to house the user's
personal data. Thus, if a phone is stolen or hacked the owner's
personal data is not compromised. SafeAndSurf also streamlines
mobile transactions by automatically populating transaction fields,
reducing 'fat-finger' data entry errors and eliminating other
manual workarounds such as copying and pasting data at the point of
transaction.
"There are plenty of password 'safes' for smartphones, but only
SafeAndSurf provides the essential convenience and accuracy of
automatically populating website purchase forms," said Reed
Taussig, president and CEO at ThreatMetrix. "SafeAndSurf extends
ThreatMetrix' online fraud fighting expertise to the mobile phone
so users can safely and easily log into their favorite social
networks, email accounts and personal blogs, or make purchases from
thousands of websites. We are excited to enter the mobile commerce
market and we look forward to protecting consumers and companies as
they leverage this massive and growing new commerce medium."
In the Lab
ThreatMetrix is a pioneer in the booming cyber fraud prevention
field. Its second-generation device identification technology,
which profiles the device used in an online transaction to stop
fraud prior to allowing a cybercriminal to execute a first
transaction, is emerging as a must-have tool for online merchants,
banks and social networks. CyberSource Corporation (NASDAQ: CYBS),
a leading provider of electronic payment and risk management
solutions, in its 10th annual online fraud report, noted that 43%
of large merchants surveyed rated device
fingerprinting/identification as one of the three most effective
tools for preventing cyber fraud.
SafeAndSurf is a project of ThreatMetrix Labs, a fraud
prevention solution incubator managed by ThreatMetrix and supported
by customers and partners, and a natural extension of ThreatMetrix'
device identification platform. Future ThreatMetrix mobile security
applications will focus on protecting merchants, banks and social
networks from fraudulent purchases made on mobile devices by cyber
criminals.
SafeAndSurf is available today for use on the Apple iPhone and
can be downloaded for free at the Apple iPhone App Store. Similar
versions of SafeAndSurf will be available soon for users of various
BlackBerry, Nokia and T-Mobile G1 smartphones. More information is
available at www.safeandsurf.com.
About ThreatMetrix
ThreatMetrix (www.threatmetrix.com) helps companies control
online fraud and abuse in real time so they can acquire more
customers faster, reduce costs, and increase customer satisfaction.
ThreatMetrix profiles the device used in an online transaction so
companies can determine whether the users are fraudsters or
customers. ThreatMetrix' simple and cost-effective approach to
implementation -- SaaS or on-premise -- enables companies to get
results in hours or days, rather than weeks or months. ThreatMetrix
serves a rapidly growing customer base in the U.S. and around the
world across a variety of industries including online retail,
financial, social networks, and alternative payments.
Media Contact: Kevin Wolf ThreatMetrix 650-327-1641 Email
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