Amplitude Launches Self-Service A/B Testing to Help Web & Digital Teams Drive Faster Innovation
2024年10月16日 - 10:00PM
ビジネスワイヤ(英語)
Scale experimentation and improve conversion
with clicks, not code
Amplitude (Nasdaq: AMPL), a leading digital analytics platform,
today announced Web Experimentation – a new product that makes it
easy for product managers, marketers, and growth leaders to A/B
test and personalize web experiences. With visual editing and
point-and-click interaction, Web Experimentation reduces the need
for engineering support and accelerates testing.
Today's most successful organizations see experimentation as
essential, but A/B testing tools are often difficult to use and
scale. They require extensive engineering resources. They lack
flexibility and introduce page slowness, which impacts conversion
rates. And they suffer from disconnected data and clunky
integrations.
With Web Experimentation, Amplitude now offers a powerful and
self-serve way to easily run A/B tests. This enables teams to drive
better conversion without compromising page performance. With
step-by-step guidance, teams can modify the page, add targeting
options, and start their experiment in a few clicks. And this isn't
just for simple test cases. Amplitude's high-performance
infrastructure provides advanced statistics that scale to meet
every customer's needs. This gives teams of all sizes the
confidence to run complex experiments without wasting engineering
resources.
"Change is the only constant in technology. As a result, teams
have to be ready to move faster than ever," said Francois Ajenstat,
chief product officer at Amplitude. "We want to help anyone embrace
experimentation without slowing them down. That's why we created a
powerful Web Experimentation product that's easy to adopt, use, and
scale. Now, anyone can run effective experiments that lead to
better conversion and drive growth."
Amplitude Web Experimentation is the latest addition to the
company’s integrated digital analytics platform, which helps
companies everywhere build better digital products and experiences.
Amplitude's platform offers Analytics, Session Replay, Feature
Experimentation, and CDP.
Highlights of the new product include:
- Visual experiment editor: Use clicks, not code, to run
experiments directly on top of your website or single-page app
(SPA).
- Guided user experience: Get step-by-step help to set up
your A/B tests correctly every time.
- High-performance infrastructure: Eliminate screen
flicker and customize your tests with built-in statistical
algorithms like sequential testing, CUPED, and multi-armed
bandits.
- Custom code editor: With minimal engineering help, teams
can use blocks of JavaScript, CSS, and HTML in their variants to
test modals, banners, page layouts, and more.
- Insight-driven experiments: Drive better personalization
and conversion rates by combining customer insights with targeted
A/B testing.
These capabilities are available today for all customers and
included for free in our Starter plan.
“Experimentation is a fundamental part of our culture at Lendi
Group, but a lot of the tools out there are complicated, clunky,
and not scalable,” said Adam Craig, Website Product Manager at
Lendi Group. “Amplitude Web Experimentation is a game-changer for
us. Our marketing and growth teams can now easily run their own
experiments without engineering support. This sets us up to move
faster and drive better conversion rates.”
Learn more about Amplitude Web Experimentation and our Digital
Analytics Platform on our blog.
About Amplitude
Amplitude is a leading digital analytics platform that helps
companies unlock the power of their products. More than 3,200
customers, including Atlassian, NBCUniversal, Under Armour,
Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service
visibility into the entire customer journey. Amplitude guides
companies every step of the way as they capture data they can
trust, uncover clear insights about customer behavior, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories by G2's Summer 2024 Report. Learn how to optimize your
digital products and business at amplitude.com.
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