iHub News
4日前
Five key market events investors will be watching this weekJune 8, 2026 6:39 AM
IH Market News Markets face a packed agenda in the days ahead, with investors preparing for a potentially record-breaking SpaceX IPO, crucial U.S. inflation figures, a European Central Bank policy decision, and earnings reports from technology giants Oracle and Adobe that could offer fresh insight into the strength of the artificial intelligence theme. 1. SpaceX prepares for landmark market debut SpaceX (NASDAQ:SPCX) is expected to launch its long-awaited initial public offering this week, with Elon Musk’s space and satellite company aiming to raise a record $75 billion in a transaction that would value the business at approximately $1.75 trillion. According to Reuters, pricing is expected on June 11, with trading on the Nasdaq likely to begin the following day. The flotation could cement Musk’s status as the world’s first trillionaire and has been described by some analysts as a significant investment opportunity tied to both Musk and the artificial intelligence sector. SpaceX recently acquired xAI, the AI company behind the Grok chatbot. Determining an appropriate valuation remains challenging. Reuters reported that SpaceX generated revenue of $18.67 billion in 2025, up 33% from the previous year, but recorded a net loss of $4.94 billion. Commenting on the IPO, Seraphim Space said it represents a “significant milestone for the global space sector, marking its transition from a future-facing theme into an established, investable asset class within public markets.” 2. Inflation data could shape expectations for Fed policy Investors will also be closely monitoring the latest U.S. consumer price index figures, scheduled for release on Wednesday. Economists expect annual inflation to accelerate to 4.2% in May from 3.8% in April. On a monthly basis, CPI is forecast to ease to 0.3% from 0.6%. Core inflation, which excludes food and energy prices, is projected to rise 2.9% year-on-year and 0.5% month-on-month. The figures arrive at a time when renewed military tensions between Iran and Israel have heightened concerns about energy prices and inflation risks, potentially influencing the Federal Reserve’s future policy decisions. 3. ECB set to announce interest rate decision The European Central Bank is also expected to be in focus this week as policymakers respond to the inflationary impact of higher energy prices. Oil prices remain significantly above levels seen before the conflict in the Middle East, as diplomatic efforts to reopen the Strait of Hormuz and secure a lasting peace agreement have so far delivered little progress. Many economists believe the ECB could become the first major central bank to raise interest rates since the outbreak of the Iran conflict in late February. However, policymakers must also consider signs of weakening economic activity across the euro area. “On the activity side, we have already seen a weak batch of German factory orders data for April today, and the risk is that eurozone manufacturing activity data now starts to deteriorate after hoarding/inventory building earlier this year around the uncertainty of the Gulf conflict,” analysts at ING said in a note. 4. Oracle earnings to provide AI demand update Corporate earnings will also attract attention, particularly when Oracle (NYSE:ORCL) releases quarterly results after markets close on Wednesday. The report is expected to offer investors another gauge of enterprise spending on artificial intelligence, following concerns triggered by weaker-than-expected results from Broadcom last week. Technology stocks came under pressure after Broadcom’s update coincided with stronger U.S. employment data that increased speculation about higher interest rates. Analysts at Evercore ISI remain constructive on Oracle despite concerns around future capital expenditure. “[W]hile we believe a higher capex guide could limit upside coming away from the F4Q print, we continue to believe that the risk/reward skews positively,” the firm said. “In our view, delivering ‘clean’ F4Q results, a reiteration of revenue acceleration into FY27/FY28, and providing visibility into the previously disclosed equity raise could ultimately serve as a clearing event for the shares heading into the summer.” Oracle shares have gained more than 9% since the start of the year. 5. Adobe faces pressure to prove its AI strategy Adobe (NASDAQ:ADBE) will report quarterly earnings after Thursday’s market close as investors continue to evaluate the impact of artificial intelligence on the software industry. The Photoshop developer has struggled to convince investors that it can fully capitalise on the AI revolution, with its shares down more than 33% in 2026. Adobe remains one of the most prominent software providers to creative professionals through its portfolio of design, video, audio and document-management products. However, concerns persist over how effectively the company can adapt to rapidly changing technology trends. Investor uncertainty increased further in March when Adobe announced that long-serving Chief Executive Shantanu Narayen would step down. Analysts at Jefferies said leadership developments could attract as much attention as the earnings themselves. “A potential CEO announcement could be the highlight as we expect few surprises in FQ2 results, with a slight beat [versus] FQ2 guide and a reiteration of FY26 guide,” the brokerage said. With major economic data, central bank decisions and key technology earnings all due in the coming days, investors are likely to face a pivotal week for market sentiment. SpaceX IPO Oracle stock price Adobe stock price Original: Five key market events investors will be watching this week
US Market News
2月前
Adobe Announces New $25 Billion Stock Repurchase ProgramApril 21, 2026 4:05 PM
Business Wire
Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity and productivity for individuals and businesses through innovative platforms and tools, announced that its board of directors has approved a new stock repurchase authorization, granting the company authority to repurchase up to $25 billion in common stock through April 30, 2030. Under the program, which is designed to return value to Adobe’s stockholders, minimize dilution from stock issuances, and reduce share count over time, the company may repurchase shares in the open market and enter into structured repurchase agreements with third parties.
"Our new $25 billion share repurchase authorization is a direct expression of confidence in our robust cash flow and the long-term value we are delivering to investors. Returning meaningful capital to stockholders while continuing to invest aggressively in innovation speaks to the durability of Adobe's business model and strategy to leverage AI to amplify creativity, scale reach and deliver impactful experiences,” said Dan Durn, executive vice president and CFO, Adobe.
Adobe to Host Investor Session at Adobe Summit 2026
Adobe will host its Investor Session with financial analysts and investors on Tuesday, April 21, 2026 at 2:00 p.m. Pacific Time at Adobe Summit in Las Vegas, Nev. Adobe’s executive team will discuss company strategy and the latest product innovations. The event will be streamed live on the Adobe investor relations website: http://www.adobe.com/ADBE. Following the event, a recording and related materials will be available on the site.
Forward-Looking Statements Disclosures
In addition to historical information, this press release contains “forward-looking statements” within the meaning of applicable securities laws, including statements related to Adobe’s stock repurchases, cash flows, use of cash, business momentum and strategy. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; failure to compete effectively; issues relating to development and use of AI; damage to our reputation or brands; failure to realize the anticipated benefits of acquisitions, investments or other strategic transactions; failure to recruit and retain key personnel; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain our sales channels or critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic and geopolitical conditions; complex sales cycles; litigation, regulatory inquiries, investigations and other actions; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe assumes no obligation to, and does not currently intend to, update these forward-looking statements.
About Adobe
Adobe (Nasdaq: ADBE) empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit www.adobe.com.
© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe (or one of its subsidiaries) in the United States and/or other countries. All other trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260421640376/en/
Investor Relations Contact
Doug Clark
Adobe
ir@adobe.com
Public Relations Contact
Ashley Levine
Adobe
adobepr@adobe.com
Original: Adobe Announces New $25 Billion Stock Repurchase Program
US Market News
2月前
Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing CampaignsApril 21, 2026 12:00 PM
Business Wire
Today at Adobe Summit — the flagship customer experience conference — Adobe (Nasdaq: ADBE) announced a new partnership with Xfinity, Comcast’s consumer brand delivering WiFi, mobile, entertainment, and home services to millions of customers across the U.S. The partnership will help accelerate on-brand creative campaign production to help scale customized marketing messaging with improved efficiency.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260421794274/en/
As demand for timely, relevant content across channels continues to grow, this collaboration will enable Xfinity to design and build technology solutions that will scale creative production while strengthening a cohesive and consistent brand identity. Today, Xfinity’s marketing engine supports millions of customers with content built for relevance, reach, and consistency. Each campaign includes thousands of assets across platforms and cultural moments, often featuring beloved Comcast NBCUniversal franchises and characters all unified through carefully aligned brand standards.
To address this, Xfinity is testing Adobe Brand Intelligence across its end-to-end creative workflow. Layering this advanced AI across the content supply chain will embed brand governance directly into content creation and review. It moves teams beyond static brand guidelines, into a continuously-learning system that ingests qualitative and nuanced inputs such as review cycle feedback, annotations, rejections, and approvals.
“This partnership with Adobe allows us to embed brand intelligence into every step of our marketing workflows so our teams can spend less time managing work and more time crafting the standout storytelling that defines the Xfinity brand,” said Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Xfinity. “We’re quickly evolving how we work and are increasingly using agentic tools to remove friction from our processes, enabling our people to move faster, focus on creativity, and bring more authenticity and emotion into the stories we tell as part of the Xfinity ‘Imagine That’ brand platform.”
“Traditionally, brand governance has depended on static guidelines, point-in-time approvals, and manual reviews that struggle to keep pace as brands scale content across channels,” said Varun Parmar, Senior Vice President & General Manager, Adobe GenStudio and Firefly Enterprise at Adobe. “Adobe Brand Intelligence fundamentally changes this by embedding brand identity into production workflows so that teams can rapidly adapt content at scale while maintaining brand consistency and the trust audiences expect.”
Brand integrity at scale
With Adobe Brand Intelligence, Xfinity can reduce production bottlenecks caused by channel variants and inconsistent execution of brand standards that slow down internal reviews—factors that can extend campaign timelines by weeks. By weaving brand standards directly into production workflows, content variants can be assembled and validated at the same time, enabling teams to launch campaigns in days instead of weeks. Across multiple major campaigns during a six-month period in 2025, Xfinity teams identified thousands of brand validation issues such as tone, visual identity, layout, or compliance, resulting in rework that stretched campaign timelines.
These patterns highlighted the need for a solution that can identify issues earlier during creative production to accelerate go-to-market.
True personalization at scale
Targeted customer membership campaigns are some of the most complex Xfinity produces, requiring hundreds of custom creative variants across audiences, channels, and offers – each requiring strict brand adherence. To remove this complexity, Xfinity teams are looking to leverage Brand Intelligence in workflows for a new Xfinity membership campaign to streamline how assets are built and reviewed. Teams are piloting the new technology to assemble and validate hundreds of personalized display and email assets from a small set of base creatives, allowing brand compliance issues to be addressed as work progresses rather than cause bottlenecks later. This simplifies one of Xfinity’s most time-consuming processes and is critical for teams that previously could only deliver roughly 10% of the personalized content they wished to create for different audiences and moments.
Adobe Brand Intelligence has the potential to provide the foundation for Xfinity’s creative content supply chain, working alongside Adobe GenStudio for Performance Marketing, which Xfinity is also experimenting with to optimize campaign activation and performance measurement across channels. Together these solutions will fuel Xfinity’s end-to-end creative content workflow, integrated with Adobe Firefly Creative Production for Enterprise, where tasks such as resizing or background swapping will be automated and validated for brand compliance as assets are created. Xfinity also leverages Adobe Workfront, a work management application where Adobe Brand Intelligence helps shorten review cycles. Together, these solutions will help Xfinity unlock personalization at scale while driving engagement in an attention-based economy.
About Adobe
Adobe’s mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. For more visit www.adobe.com.
© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260421794274/en/
Patrick Heffernan
Adobe
pheffernan@adobe.com
Original: Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing Campaigns
iHub News
3月前
Adobe beats estimates but announces CEO departure; shares slideMarch 13, 2026 7:15 AM
IH Market News
Adobe (NASDAQ:ADBE) said Thursday that long-serving chief executive Shantanu Narayen will step down after eighteen years in the role, adding that its board has begun the process of selecting a successor.The announcement came alongside quarterly results that exceeded analyst expectations on both revenue and earnings, as well as guidance for the current quarter that largely came in ahead of forecasts.Despite the strong financial update, ADBE shares fell more than 8% in premarket trading on Friday.
CEO departure after long tenure
Narayen has been with Adobe since 1998 and rose through several leadership roles before becoming chief executive in December 2007. One of his most significant strategic decisions was transitioning Adobe’s software portfolio to a cloud-based subscription model.During his tenure, Adobe’s annual revenue expanded dramatically, climbing to $23.77 billion from $3.58 billion.“Over the coming months, I will be working with Frank Calderoni, our lead Director, and the Board of Directors to identify my successor and to ensure a smooth transition. I will stay on as Chair of the Board to support the next CEO just as John and Chuck did when I took on this role,” Narayen told employees in an email.Over the same period, Adobe’s share price increased to $269.78 from $42.14, although the company carried out a 2:1 stock split in May 2005.“We grew from ~3K employees to >30K employees, delivered technology that touched billions of people as customers of our products or the digital experiences that our customers create, leading to our revenue growing from $25B,” Narayen said.
Quarterly results exceed expectations
Looking at the company’s financial performance, Adobe reported adjusted earnings of $6.06 per share on revenue of $6.40 billion for its fiscal first quarter of 2026. Analysts had expected earnings of $5.86 per share on revenue of $6.28 billion.The San Jose, California-based company is widely known for software products such as Photoshop and Premiere Pro, and has also expanded its presence in artificial intelligence through Adobe Firefly, a suite of generative AI tools designed for images, video, audio and vector graphics.Adobe reported annualized recurring revenue (ARR) of $26.06 billion at the end of the quarter, while remaining performance obligations stood at $22.22 billion. However, net new ARR of $400 million declined about 11% year-over-year, with management pointing to weakness in the traditional Stock business and the timing of monetization for its freemium offerings.“The resignation of long-time CEO Shantanu Narayen stoked investor fears of further transitions ahead for Adobe. However, the leadership transition may be overshadowing signs of stabilization in the core business,” Morgan Stanley analyst Keith Weiss said in a note.
Outlook remains solid
For fiscal Q2, Adobe forecasts adjusted earnings of $5.80 to $5.85 per share on revenue between $6.43 billion and $6.48 billion. Analysts had been expecting earnings of $5.70 per share on revenue of $6.43 billion.The results arrive at a time when investor sentiment around artificial intelligence has evolved. Market participants have shifted from the view that AI will benefit the entire sector to a more selective outlook where AI will create distinct winners and losers, particularly within established software-as-a-service businesses.“While usage/user metrics in ADBE’s AI business continue to improve and confidence in 2H acceleration is high, we believe investors will have a somewhat harder time underwriting that confidence given incremental uncertainty,” Wolfe Research analysts commented.“That said, with shares at 13x CY27 GAAP P/E, shares still appear too cheap for continued double-digit EPS growth over at least the next two years,” they added, reiterating an Outperform rating while lowering their price target to $320 from $375.Adobe stock price
Original: Adobe beats estimates but announces CEO departure; shares slide
iHub News
3月前
Oil holds above $100 as Iran conflict keeps markets on edge — key drivers to watch: Dow Jones, S&P, Nasdaq, Wall Street FuturesMarch 13, 2026 6:33 AM
IH Market News
U.S. stock futures were slightly lower early Friday as crude prices stayed elevated amid ongoing hostilities in the Middle East. Brent crude continues to trade above the $100-per-barrel mark, with little sign of an imminent slowdown in the joint U.S.-Israeli offensive against Iran, which has now lasted more than a week. Rising energy costs have also fueled concerns about inflation, pushing gold toward a weekly decline, while fresh U.S. inflation data is expected later in the day. In corporate news, Adobe’s (NASDAQ:ADBE) shares weakened after the company revealed that its long-serving chief executive will step down.
Futures edge down
Futures tied to the major U.S. equity indices pointed lower on Friday, suggesting markets may close the week on a subdued note after days of volatility linked to the Iran conflict and tightening oil supplies.As of 04:10 ET, Dow futures were down 241 points, or 0.5%. S&P 500 futures had slipped 35 points, also about 0.5%, while Nasdaq 100 futures were lower by 157 points, or 0.6%.Wall Street’s main indices had already declined in the previous session as investors saw little evidence that tensions in the Middle East would ease soon. Comments from Iran’s new Supreme Leader Mojtaba Khamenei stating that the vital Strait of Hormuz would remain closed helped keep oil prices elevated, weighing on overall market sentiment.Although the U.S. and Israel appear to hold the upper hand militarily, some analysts believe Iran may be attempting to counter the pressure by disrupting shipping through the Strait of Hormuz, a key route that carries roughly one-fifth of global oil supplies.In response to Iran’s grip on the passage, the U.S. Treasury said countries would be allowed to buy certain sanctioned Russian crude until April 11. Treasury Secretary Scott Bessent also indicated that the U.S. Navy may escort commercial ships moving through the strait.
Brent remains above $100
Concerns that the conflict could drag on across a region responsible for a large share of global oil production have pushed Brent crude back above $100 a barrel.Prices have been highly volatile throughout the week. At one point Brent surged close to $120 a barrel before retreating briefly below $90.While these swings have dominated headlines, the bigger question for investors is whether the price surge will persist, according to analysts at Capital Economics.“As it stands, investors in the options market put a one-in-five chance of Brent crude prices being $100 per barrel or higher in three months’ time,” said Kieran Tompkins, Senior Climate and Commodities Economist at Capital Economics, in a note.By 04:33 ET on Friday, Brent futures had climbed 0.6% to $101.04 per barrel, leaving the benchmark up more than 9% over the past week. Before the outbreak of the Iran conflict, Brent had been trading near $70 per barrel.
Gold set for weekly drop
Spot gold was meanwhile heading for a second consecutive weekly decline, reflecting concerns that the Iran conflict could drive a renewed surge in inflation through higher energy costs.A large share of the oil and gas passing through the Strait of Hormuz is used in the production of goods such as fertilizers and plastics. As a result, higher energy prices could ripple through global supply chains and intensify inflationary pressures worldwide.These concerns may also prompt central banks, including the Federal Reserve, to reconsider plans for near-term interest rate cuts. Higher interest rates tend to attract foreign capital, supporting the U.S. dollar. The dollar index — which measures the greenback against a basket of major currencies — has strengthened as the conflict has intensified.Although gold is traditionally viewed as a safe-haven asset during geopolitical crises, a stronger dollar can reduce its appeal by making bullion more expensive for international buyers.
PCE inflation data ahead
Investors will also be watching closely for the release of the U.S. personal consumption expenditures price index for January later on Friday.Excluding volatile categories such as food and energy, the so-called “core” PCE index is expected to rise 3.1% year-on-year, slightly above the 3.0% recorded in December. The measure is closely followed by financial markets because it is one of the Federal Reserve’s preferred indicators when setting monetary policy.Interestingly, the Commerce Department’s PCE readings have recently run hotter than the Labor Department’s consumer price index figures. This divergence largely reflects differences in weighting — particularly for housing and healthcare — as well as variations in scope and how consumer substitution effects are measured. Specifically, the lower weighting of cooling shelter costs in the PCE and higher exposure to rising medical costs have caused the PCE to remain more elevated than CPI.On Wednesday, February’s CPI data showed relatively moderate inflation of 2.4% year-on-year.However, it is important to note that the latest inflation data largely reflects a period before the outbreak of the Iran conflict, which began with U.S. and Israeli air strikes on Iran in late February. Since then, the inflation outlook has become more uncertain.
Adobe CEO to step down
Adobe shares declined in after-hours trading after the company announced that Shantanu Narayen, who has led the firm for eighteen years, will step down as chief executive while the board begins a search for a successor.Narayen joined Adobe in 1998 and rose through the ranks before becoming CEO in December 2007. One of his most significant strategic decisions was shifting the company’s software offerings to a cloud-based subscription model.During his tenure, Adobe’s annual revenue increased dramatically, rising from $3.58 billion to $23.77 billion.The San Jose, California-based company — known for software products including the image editor Photoshop and video editing tool Premiere Pro — also reported quarterly results that beat expectations on both revenue and profit and issued guidance for the current quarter that largely exceeded market forecasts.Adobe stock price
Original: Oil holds above $100 as Iran conflict keeps markets on edge — key drivers to watch: Dow Jones, S&P, Nasdaq, Wall Street Futures
US Market News
3月前
Adobe Delivers Record Q1 ResultsMarch 12, 2026 4:05 PM
Business Wire
AI-first ARR more than triples year over year
Total subscription revenue and RPO increases 13% year over year
Record Q1 operating cash flows of $2.96 billion
Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity and productivity for individuals and businesses through innovative platforms and tools, today reported financial results for its first quarter FY2026 ended Feb. 27, 2026.
“Adobe delivered record Q1 results with AI-first ARR more than tripling year over year and subscription revenue growing 13 percent,” said Shantanu Narayen, chair and CEO, Adobe. “Our mission to empower everyone to create represents an even larger opportunity as content powers all experiences in the AI era.”
“Adobe delivered 13 percent subscription revenue growth and record Q1 cash flow of $2.96 billion,” said Dan Durn, executive vice president and CFO, Adobe. “As we accelerate AI-powered capabilities across creativity, productivity and customer experience orchestration, Adobe is well positioned for continued profitable growth.”
First Quarter FY2026 Financial Highlights
Adobe achieved record revenue of $6.40 billion in its first quarter of FY2026, which represents 12% year-over-year growth, or 11% in constant currency. Diluted earnings per share was $4.60 on a GAAP basis and $6.06 on a non-GAAP basis.
Total Adobe Annualized Recurring Revenue (“ARR”) exiting the quarter was $26.06 billion.
GAAP operating income in the first quarter was $2.42 billion and non-GAAP operating income was $3.04 billion. GAAP net income was $1.89 billion and non-GAAP net income was $2.49 billion.
Record Q1 cash flows from operations were $2.96 billion.
Exiting the quarter, Remaining Performance Obligations (“RPO”) were $22.22 billion, and Current Remaining Performance Obligations (“cRPO”) were 67%.
Adobe repurchased approximately 8.1 million shares during the quarter.
First Quarter FY2026 Customer Group Highlights
Total Customer Group subscription revenue was $6.17 billion, which represents 13% year-over-year growth, or 12% in constant currency.
Business Professionals & Consumers subscription revenue was $1.78 billion, which represents 16% year-over-year growth, or 15% in constant currency.
Creative & Marketing Professionals subscription revenue was $4.39 billion, which represents 12% year-over-year growth, or 11% in constant currency.
Financial Targets
These targets factor in expectation for current macroeconomic conditions and do not include contributions from our pending acquisition of Semrush Holdings, Inc., subject to regulatory approvals and other customary closing conditions.
The following table summarizes Adobe’s second quarter FY2026 targets:
Total revenue
$6.43 billion to $6.48 billion
Business Professionals & Consumers subscription revenue
$1.80 billion to $1.82 billion
Creative & Marketing Professionals subscription revenue
$4.41 billion to $4.44 billion
Earnings per share1
GAAP: $4.35 to $4.40
Non-GAAP: $5.80 to $5.85
1
Targets assume non-GAAP operating margin of ~44.5%, GAAP tax rate of ~22.5%, non-GAAP tax rate of ~18.0% and diluted share count of ~402 million for second quarter FY2026.
In addition, Adobe is reaffirming previously issued FY2026 targets.
Adobe CEO Announces Decision to Transition
Shantanu Narayen, who has served as CEO of Adobe for eighteen years, has decided to transition from his position as CEO after a successor has been appointed. Narayen will remain as Chair of the Board. The Board of Directors has appointed Frank Calderoni, Lead Independent Director of Adobe, as Chair to the special committee to direct the process that will consider both internal and external candidates.
Adobe to Host Conference Call
Adobe will webcast its first quarter fiscal year 2026 earnings conference call today at 2:00 p.m. Pacific Time from its investor relations website: http://www.adobe.com/ADBE. Earnings documents, including Adobe management’s prepared conference call remarks with slides and an investor datasheet are posted to Adobe’s Investor Relations Website in advance of the conference call for reference.
Forward-Looking Statements, Non-GAAP and Other Disclosures
In addition to historical information, this press release contains “forward-looking statements” within the meaning of applicable securities laws, including statements related to our product development plans and new or enhanced offerings; our business, strategy, artificial intelligence (“AI”) and innovation momentum; our market and AI opportunity and future growth; market and AI trends; macroeconomic conditions; fluctuations in foreign currency exchange rates; strategic investments; customer success and groups; industry positioning; expectations regarding acquisitions and other business transactions; and our financial targets and assumptions related thereto, including revenue, operating margin, operating efficiencies, annualized recurring revenue, tax rate, earnings per share and share count. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; failure to compete effectively; issues relating to development and use of AI; damage to our reputation or brands; failure to realize the anticipated benefits of acquisitions, investments or other strategic transactions; failure to recruit and retain key personnel; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain our sales channels or critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic and geopolitical conditions; complex sales cycles; litigation, regulatory inquiries, investigations and other actions; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed.
Undue reliance should not be placed on the financial information set forth in this press release, which reflects estimates based on information available at this time. These amounts could differ from actual reported amounts stated in Adobe’s Quarterly Report on Form 10-Q for our fiscal quarter ended Feb. 27, 2026, which Adobe expects to file in March 2026.
Adobe assumes no obligation to, and does not currently intend to, update these forward-looking statements.
A reconciliation between GAAP and non-GAAP earnings results and financial targets and a statement regarding use of non-GAAP financial information are provided at the end of this press release and on Adobe’s investor relations website. Definitions of our non-GAAP financial measures are provided in the Current Report on Form 8-K relating to this press release.
About Adobe
Adobe (Nasdaq: ADBE) empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit www.adobe.com.
©2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe (or one of its subsidiaries) in the United States and/or other countries. All other trademarks are the property of their respective owners.
Condensed Consolidated Statements of Income
(In millions, except per share data; unaudited)
Three Months Ended
February 27, 2026
February 28, 2025
Revenue:
Subscription
$
6,198
$
5,483
Product
90
95
Services and other
110
136
Total revenue
6,398
5,714
Cost of revenue:
Subscription
540
490
Product
6
6
Services and other
118
126
Total cost of revenue
664
622
Gross profit
5,734
5,092
Operating expenses:
Research and development
1,110
1,026
Sales and marketing
1,708
1,495
General and administrative
463
367
Amortization of intangibles
35
41
Total operating expenses
3,316
2,929
Operating income
2,418
2,163
Non-operating income (expense):
Interest expense
(63
)
(62
)
Investment gains (losses), net
5
6
Other income (expense), net
62
75
Total non-operating income (expense), net
4
19
Income before income taxes
2,422
2,182
Provision for income taxes
533
371
Net income
$
1,889
$
1,811
Basic net income per share
$
4.60
$
4.15
Shares used to compute basic net income per share
410
436
Diluted net income per share
$
4.60
$
4.14
Shares used to compute diluted net income per share
411
438
Condensed Consolidated Balance Sheets
(In millions; unaudited)
February 27, 2026
November 28, 2025
ASSETS
Current assets:
Cash and cash equivalents
$
6,332
$
5,431
Short-term investments
558
1,164
Trade receivables, net of allowances for doubtful accounts of $12 and $13, respectively
2,092
2,344
Prepaid expenses and other current assets
1,404
1,224
Total current assets
10,386
10,163
Property and equipment, net
1,852
1,873
Operating lease right-of-use assets, net
305
312
Goodwill
12,869
12,857
Other intangibles, net
454
495
Deferred income taxes
2,138
2,186
Other assets
1,700
1,610
Total assets
$
29,704
$
29,496
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Trade payables
$
419
$
417
Accrued expenses and other current liabilities
2,257
2,648
Debt
849
—
Deferred revenue
7,275
6,905
Income taxes payable
506
153
Operating lease liabilities
84
77
Total current liabilities
11,390
10,200
Long-term liabilities:
Debt
5,379
6,210
Deferred revenue
95
125
Income taxes payable
487
469
Operating lease liabilities
344
361
Other liabilities
576
508
Total liabilities
18,271
17,873
Stockholders’ equity:
Preferred stock
—
—
Common stock
—
—
Additional paid-in capital
15,870
15,361
Retained earnings
47,170
45,354
Accumulated other comprehensive income (loss)
(295
)
(245
)
Treasury stock, at cost
(51,312
)
(48,847
)
Total stockholders’ equity
11,433
11,623
Total liabilities and stockholders’ equity
$
29,704
$
29,496
Condensed Consolidated Statements of Cash Flows
(In millions; unaudited)
Three Months Ended
February 27, 2026
February 28, 2025
Cash flows from operating activities:
Net income
$
1,889
$
1,811
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation, amortization and accretion
174
217
Stock-based compensation
509
475
Other non-cash adjustments
110
(152
)
Changes in deferred revenue
340
231
Changes in other operating assets and liabilities
(64
)
(100
)
Net cash provided by operating activities
2,958
2,482
Cash flows from investing activities:
Purchases, sales and maturities of short-term investments, net
614
(401
)
Purchases of property and equipment
(37
)
(26
)
Purchases and sales of long-term investments, intangibles and other assets, net
(103
)
(57
)
Net cash provided by (used for) investing activities
474
(484
)
Cash flows from financing activities:
Repurchases of common stock
(2,478
)
(3,250
)
Taxes paid related to net share settlement of equity awards, net of proceeds from treasury stock re-issuances
(39
)
(63
)
Proceeds from issuance of debt
—
1,997
Repayment of debt
—
(1,500
)
Other financing activities, net
(27
)
(25
)
Net cash used for financing activities
(2,544
)
(2,841
)
Effect of exchange rate changes on cash and cash equivalents
13
(12
)
Net change in cash and cash equivalents
901
(855
)
Cash and cash equivalents at beginning of period
5,431
7,613
Cash and cash equivalents at end of period
$
6,332
$
6,758
Non-GAAP Results
The following table shows Adobe’s GAAP results reconciled to non-GAAP results included in this release.
(In millions, except per share data)
Three Months Ended
February 27,
2026
February 28,
2025
November 28,
2025
Operating income:
GAAP operating income
$
2,418
$
2,163
$
2,261
Stock-based and deferred compensation expense
514
469
501
Amortization of intangibles
39
83
61
Acquisition-related expenses
2
—
1
Loss contingency (*)
62
—
—
Non-GAAP operating income
$
3,035
$
2,715
$
2,824
Net income:
GAAP net income
$
1,889
$
1,811
$
1,856
Stock-based and deferred compensation expense
514
469
501
Amortization of intangibles
39
83
61
Acquisition-related expenses
2
—
1
Loss contingency (*)
62
—
—
Investment (gains) losses, net
(5
)
(6
)
(12
)
Income tax adjustments
(13
)
(133
)
(113
)
Non-GAAP net income
$
2,488
$
2,224
$
2,294
Diluted net income per share:
GAAP diluted net income per share
$
4.60
$
4.14
$
4.45
Stock-based and deferred compensation expense
1.25
1.07
1.20
Amortization of intangibles
0.10
0.19
0.15
Loss contingency (*)
0.15
—
—
Investment (gains) losses, net
(0.01
)
(0.01
)
(0.03
)
Income tax adjustments
(0.03
)
(0.31
)
(0.27
)
Non-GAAP diluted net income per share
$
6.06
$
5.08
$
5.50
Shares used to compute diluted net income per share
411
438
417
The following table shows Adobe’s first quarter fiscal year 2026 GAAP tax rate reconciled to the non-GAAP tax rate included in this release.
First Quarter
Fiscal 2026
Effective income tax rate:
GAAP effective income tax rate
22.0
%
Income tax adjustments
(0.7
)
Stock-based and deferred compensation expense
(3.0
)
Loss contingency (*)
(0.3
)
Non-GAAP effective income tax rate (**)
18.0
%
(*)
Associated with the settlement of an outstanding litigation matter which reflects ongoing negotiations
(**)
Represents Adobe’s fixed long-term non-GAAP tax rate based on projections and currently available information for fiscal 2026 through fiscal 2028
Reconciliation of GAAP to Non-GAAP Financial Targets and Assumptions
The following tables show Adobe's second quarter fiscal year 2026 financial targets and assumptions reconciled to non-GAAP financial targets and assumptions included in this release.
(Shares in millions)
Second Quarter Fiscal 2026
Low
High
Diluted net income per share:
GAAP diluted net income per share
$
4.35
$
4.40
Stock-based and deferred compensation expense
1.33
1.33
Amortization of intangibles
0.10
0.10
Acquisition-related expenses
0.03
0.03
Income tax adjustments
(0.01)
(0.01)
Non-GAAP diluted net income per share
$
5.80
$
5.85
Shares used to compute diluted net income per share
402
402
Second Quarter
Fiscal 2026
Operating margin:
GAAP operating margin
35.0
%
Stock-based and deferred compensation expense
8.7
Amortization of intangibles
0.6
Acquisition-related expenses
0.2
Non-GAAP operating margin
44.5
%
Second Quarter
Fiscal 2026
Effective income tax rate:
GAAP effective income tax rate
22.5
%
Stock-based and deferred compensation expense
(3.0
)
Income tax adjustments
(1.5
)
Non-GAAP effective income tax rate (**)
18.0
%
(**)
Represents Adobe’s fixed long-term non-GAAP tax rate based on projections and currently available information for fiscal 2026 through fiscal 2028
Use of Non-GAAP Financial Information
Adobe continues to provide all information required in accordance with GAAP, but believes evaluating its ongoing operating results may not be as useful if an investor is limited to reviewing only GAAP financial measures. Adobe uses non-GAAP financial information to evaluate its ongoing operations and for internal planning and forecasting purposes. Adobe's management does not itself, nor does it suggest that investors should, consider such non-GAAP financial measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Adobe presents such non-GAAP financial measures in reporting its financial results to provide investors with an additional tool to evaluate Adobe's operating results. Adobe believes these non-GAAP financial measures are useful because they allow for greater transparency with respect to key metrics used by management in its financial and operational decision-making. This allows institutional investors, the analyst community and others to better understand and evaluate Adobe’s operating results and future prospects in the same manner as management.
Adobe's management believes it is useful for itself and investors to review, as applicable, both GAAP information as well as non-GAAP measures, which may exclude items such as stock-based and deferred compensation expenses, amortization of intangibles, investment gains and losses, income tax adjustments and other items that are not considered part of Adobe’s ongoing operations, and the income tax effect of the non-GAAP pre-tax adjustments from the provision for income taxes. Adobe uses these non-GAAP measures in order to assess the performance of Adobe's business and for planning and forecasting in subsequent periods. Whenever such a non-GAAP measure is used, Adobe provides a reconciliation of the non-GAAP financial measure to the most closely applicable GAAP financial measure. Investors are encouraged to review the related GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measure as detailed above.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260312749997/en/
Investor Relations Contact
Doug Clark
Adobe
ir@adobe.com
Public Relations Contact
Ashley Levine
Adobe
adobepr@adobe.com
Original: Adobe Delivers Record Q1 Results
iHub News
3月前
Oil surges past $100 as Middle East tensions escalate; Adobe results ahead: Dow Jones, S&P, Nasdaq, Wall Street FuturesMarch 12, 2026 6:23 AM
IH Market News
U.S. stock futures moved lower early Thursday as investors reacted to intensifying conflict in the Middle East. Oil prices again pushed above the $100-per-barrel mark after attacks on shipping near a strategic waterway south of Iran raised fears of prolonged supply disruptions. Gold prices steadied but remained pressured by inflation concerns linked to the oil surge. Meanwhile, Adobe (NASDAQ:ADBE) is scheduled to release its latest earnings, and energy giant Shell also reported results.
Futures move lower
U.S. equity futures pointed to a weaker open on Thursday after crude prices climbed back above $100 per barrel, even as governments attempted to offset disruptions caused by the war involving Iran through large releases of strategic reserves.As of 04:10 ET, futures for the Dow Jones Industrial Average were down 218 points, or 0.5%. S&P 500 futures declined 25 points, or 0.4%, while Nasdaq 100 futures fell 93 points, also down 0.4%.During Wednesday’s session, the Dow Jones Industrial Average closed at its lowest level of the year so far, reflecting concerns that the spike in oil prices could weigh on U.S. companies and consumer spending.The S&P 500 finished only slightly lower, while the technology-focused Nasdaq Composite managed to post a modest gain. Market sentiment was partly supported by stronger-than-expected results from cloud computing company Oracle, which offered an upbeat outlook for demand tied to artificial intelligence data centers. U.S. consumer inflation data for February also met expectations, although the surge in oil prices has clouded the outlook for inflation going forward.While markets remain focused primarily on the joint U.S.-Israeli assault on Iran that began more than a week ago, other issues are also influencing sentiment. These include concerns in the private credit market, continued uncertainty surrounding U.S. trade tariffs, and questions about returns from massive spending on artificial intelligence.
Oil climbs above $100
Crude prices briefly pushed back above the $100-per-barrel threshold as concerns over disrupted supply persisted while the conflict involving Iran continued to escalate across the Middle East.At 04:05 ET, global benchmark Brent crude futures were up 4.3% at $95.92 per barrel, while U.S. West Texas Intermediate crude gained 3.8% to $90.54 per barrel.Oil markets have experienced sharp swings in recent days, highlighting how sensitive traders are to developments in the conflict. Earlier in the week, Brent prices surged to nearly $120 per barrel, the highest level since 2022.The central concern for energy markets is the possibility of a disruption to shipments through the Strait of Hormuz, the narrow passage south of Iran through which roughly one-fifth of global oil and gas supply moves, much of it destined for Asia and Europe.Tanker traffic through the strait has nearly halted as the threat of Iranian attacks raises safety concerns for crews. Shipping companies have also struggled to secure insurance coverage for voyages through the region, further discouraging crossings.Iran has intensified its attacks in the area, while the U.S. Navy has declined to escort commercial vessels through the strait. At least six ships have reportedly been struck in the past day, and Bahrain said its oil facilities had also been targeted.These developments have occurred despite efforts by the International Energy Agency to calm markets through its largest-ever release of emergency oil reserves. The U.S. Energy Department also announced plans to release 172 million barrels from the country’s strategic petroleum reserve.
Gold stabilizes
Gold prices steadied after earlier losses in Asian trading as continued tensions in the U.S.-Israel conflict with Iran pushed energy prices higher and heightened concerns about inflation.Spot gold rose 0.1% to $5,178.65 per ounce by 04:54 ET, while gold futures also gained 0.1% to $5,184.75 per ounce.Bullion has continued to fluctuate within a range of roughly $5,000 to $5,200 per ounce. Analysts warn that the oil price shock could reignite inflation, potentially forcing central banks such as the Federal Reserve to reconsider expectations for near-term interest rate cuts.Such a scenario could strengthen the U.S. dollar, which typically weighs on gold by making the metal more expensive for buyers using other currencies. The dollar index was last up about 0.2%, hovering near a two-month high.
Adobe set to release earnings
Adobe (NASDAQ:ADBE) will publish its latest quarterly results after the closing bell on Thursday, with investors closely watching how the software maker is responding to growing concerns about artificial intelligence’s impact on the sector.Although AI was initially viewed as a potential growth driver for software companies, the rapid emergence of new tools has raised fears of disruption across the software-as-a-service industry. Investors are particularly concerned that advanced AI agents could reduce demand for services ranging from marketing platforms to data analytics.The S&P 500 Information Technology sector, which includes Adobe, has declined by more than 3% so far this year. This marks a sharp reversal from 2025, when the index delivered a total return of 24%.Adobe’s shares have mirrored this shift in sentiment, falling more than 18% year-to-date.Even before these concerns intensified, Adobe had been developing its own AI strategy, integrating the technology into products such as Firefly and Adobe Express. These tools allow users to generate images and videos directly within the company’s Creative Cloud platform.Efforts to monetize AI capabilities appear to be supporting the company’s outlook. Executives have forecast fiscal 2026 revenue and profit above Wall Street expectations, projecting annual revenue between $25.90 billion and $26.10 billion and earnings per share of $23.30 to $23.50.
Shell results
Energy major Shell (NYSE:SHEL) reported adjusted earnings of $18.5 billion for 2025, compared with $23.7 billion in 2024.Cash flow from operating activities totaled $42.9 billion, down from $54.7 billion in the previous year. Free cash flow reached $26.1 billion, compared with $39.5 billion in 2024.The company continued to return substantial capital to shareholders. Total distributions amounted to about $22.4 billion, including $8.5 billion in dividends and $13.9 billion in share repurchases. These payouts represented roughly 52% of operating cash flow, placing them at the upper end of Shell’s 40%–50% target distribution range.The results were released a day after Reuters reported that Shell, the world’s largest trader of liquefied natural gas, declared force majeure on LNG cargoes it purchases from QatarEnergy and sells to customers globally. The move followed Qatar’s decision to halt production at its 77-million-tonne-per-year LNG facility and declare force majeure on shipments.Analysts estimate Shell receives about 6.8 million tonnes per year of LNG from Qatar under supply agreements, while TotalEnergies is estimated to receive around 5.2 mtpa, according to the report.Adobe stock priceShell stock price
Original: Oil surges past $100 as Middle East tensions escalate; Adobe results ahead: Dow Jones, S&P, Nasdaq, Wall Street Futures
iHub News
3月前
Five key themes for markets in the week aheadMarch 9, 2026 9:53 AM
IH Market News
The conflict involving Iran continues to intensify at the start of the new week, pushing oil prices above $100 per barrel and fueling concerns about renewed global inflation pressures. At the same time, the Federal Reserve has entered its policy blackout period as a series of important inflation and labor market data releases approach. On the corporate front, upcoming earnings from Oracle (NYSE:ORCL) and Adobe (NASDAQ:ADBE) are expected to draw attention as the technology sector grapples with disruption tied to artificial intelligence.
1. Iran conflict raises risk of an oil shock
As in recent days, the joint military campaign by the U.S. and Israel against Iran is likely to remain the central issue for financial markets this week.Over the weekend, both sides exchanged airstrikes targeting key infrastructure, dampening already fading expectations that the conflict could end quickly.The situation grew more uncertain after Mojtaba Khamenei was named Iran’s new supreme leader. Even before the announcement, U.S. President Donald Trump had warned that appointing the son of former leader Ayatollah Ali Khamenei—who was killed during the initial U.S. and Israeli strikes on February 28—would be “unacceptable.”For markets, much of the attention has centered on the impact of the conflict on energy prices. Brent crude rose above $100 per barrel on Monday as traders worried that the fighting could disrupt critical oil flows through the Strait of Hormuz, a strategic waterway located south of Iran.Although reports that Saudi Arabia may increase crude supply helped calm an earlier surge in prices, policymakers have increasingly warned that the conflict could reignite inflationary pressures. In the U.S., fears of a prolonged period of weak growth combined with high inflation—the so-called “stagflationary” scenario—are beginning to gain traction.
2. Key U.S. inflation data ahead
Against this backdrop, investors will be closely watching two major U.S. inflation indicators due this week.The first, scheduled for Wednesday, will measure consumer price changes in February. Economists expect the consumer price index to have risen slightly to 2.5% year-on-year, up from 2.4% in January. On a monthly basis, CPI is projected to increase 0.3%, compared with 0.2% previously.Excluding volatile components such as food and energy, core CPI is expected to come in at 2.5% year-over-year and 0.2% month-over-month.Later in the week, on Friday, the core personal consumption expenditures price index for January will be released. Analysts forecast the measure to show an annual increase of 3.1% and a monthly rise of 0.4%. The reading will draw particular scrutiny because it is one of the Federal Reserve’s preferred gauges of inflation.Additional labor market data is also due Friday, including the job openings and labor turnover survey for January.“A data-heavy week could test market conviction across equities, forex and indices,” said Laurence Booth, Global Head of Markets at CMC Markets.
3. Fed enters blackout period
Federal Reserve policymakers currently face conflicting pressures: signs of a weakening labor market on one side and the possibility of renewed inflation on the other.Cutting interest rates could support employment but risk fueling inflation further. Raising rates could help contain price pressures but might dampen hiring.Given this balancing act, investors appear to expect the Fed to leave interest rates unchanged at its upcoming policy meeting next week. The central bank has now entered its blackout period ahead of the March 18 decision.Beyond that meeting, the outlook remains uncertain as markets try to gauge the future path of inflation and employment.Bond yields have risen and the U.S. dollar has strengthened as traders reduce expectations that the Fed will begin cutting rates early in the second half of the year.
4. Oracle earnings in focus
On the corporate side, Oracle will be among the most closely watched companies reporting earnings this week.Once considered a secondary player in the cloud computing market, Oracle has gained prominence through its partnership with OpenAI, which relies on the company’s data center infrastructure to run artificial intelligence models.However, investors have grown increasingly cautious about the cost of building the massive data center capacity needed to support OpenAI and other clients such as Meta Platforms.Oracle said in December that it now expects capital expenditures to reach $50 billion during its current fiscal year, a sharp increase from its earlier estimate of $35 billion.Bloomberg News has reported that the company is considering cutting thousands of jobs as part of efforts to manage spending. Another Bloomberg report indicated that Oracle and OpenAI have abandoned plans to expand a major AI data center project in Texas after extended financing discussions.Oracle shares, which climbed to around $328 in September, were trading at $152.96 before the start of U.S. trading on Monday. The stock has declined more than 20% so far this year.
5. Adobe results ahead
Adobe is also scheduled to report earnings this week.The company, known for software products such as Photoshop and Acrobat, remains a central player in the creative software industry. However, it has also faced growing competition from emerging AI-powered tools.In response, Adobe has accelerated its own artificial intelligence strategy, integrating AI capabilities across its product lineup through its Firefly platform.So far, that strategy appears to be gaining traction, with company executives forecasting fiscal 2026 revenue and profit above Wall Street expectations.Nevertheless, Adobe has not been immune to the broader selloff in software stocks this year, driven by investor concerns that AI startups—such as Anthropic, the company behind Claude—could disrupt the sector. Adobe shares have fallen more than 14% since the start of the year.Oracle stock priceAdobe stock price
Original: Five key themes for markets in the week ahead
US Market News
3月前
Adobe and Major League Baseball Expand Partnership to Power Next Generation Digital Fan ExperiencesMarch 9, 2026 6:00 AM
Business Wire
Adobe (Nasdaq:ADBE)—the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms—and Major League Baseball (MLB), North America’s most historic professional sports league, today announced a major expansion of their multi-year partnership. To drive the next generation of digital fan experiences, Adobe is providing industry-leading solutions for MLB’s marketing, product and content departments to further innovate and showcase the National Pastime. As part of the expanded partnership, Adobe is also the official Presenting Sponsor of MLB Opening Day in 2026, 2027 and 2028.
The partnership will redefine fan engagement across digital channels, equipping millions of baseball fans with creativity tools powered by AI to express their passion for the sport, while enabling the league and its clubs to scale personalized experiences across audiences. This builds on MLB’s existing investments in Adobe’s enterprise offerings, which have enabled the league to bring together data and content across their organization, creating a foundation to deliver fan experiences that are engaging and relevant.
“MLB fans everywhere want to feel a part of the ballpark atmosphere from wherever they enjoy baseball – be it at home, on the go, or at the park itself,” said Uzma Rawn, Chief Marketing Officer and Senior Vice President, Global Corporate Partnerships, MLB. “Adobe is a global leader in digital experiences and creativity, and this relationship provides us with the technology to better understand and deliver what our fans want and need digitally.”
“MLB is innovating around fan engagement, embracing digital channels to enhance experiences inside and outside the ballpark,” said Rachel Thornton, CMO Enterprise at Adobe. “Our work with MLB is setting a benchmark for what it means to engage with fans in the era of AI, where Adobe solutions will drive the personalization of digital content and real-time offers that enhance the gameday experience, while empowering individual creativity.”
The expanded Adobe partnership will enable MLB to:
Scale on-brand MLB marketing campaigns: Adobe GenStudio for Performance Marketing—an end-to-end content supply chain solution to optimize the process of planning, creating, managing, activating and measuring content—will enable MLB’s marketing teams to accelerate the delivery of high-quality, personalized campaigns. MLB marketing teams can easily create distinct variations of on-brand content to tailor the fan experience across any digital channel, whether a fan is watching their favorite team from home, or at an exciting game in their city.
Boost brand discoverability: Adobe LLM Optimizer, a brand visibility solution, will enable MLB to enhance their presence across dynamic interfaces, which consumers have embraced to engage brands. MLB will be able to see how their content is surfaced in AI-driven search results and make instant changes to improve discoverability across audiences. This ensures the league remains top-of-mind for current and new fans, as individuals search for tickets and the latest stats, or engage with MLB-themed experiences.
Accelerate asset production through trained AI models: With Adobe Firefly Services and Custom Models, MLB’s marketing teams can leverage a collection of creative and generative APIs and services to meet the skyrocketing demand for personalized content. This will shorten the time it takes for MLB to launch campaigns and engage new audiences, activating Adobe solutions to streamline workflows from creating customized content in MLB’s iconic brand style to resizing assets for different marketing channels.
Deepen fan engagement: Adobe Express, the quick and easy make-anything app, will enable MLB fans to create standout digital content and showcase their love for the game. Express will equip fans with authentic MLB designs and generative AI capabilities via Firefly, making it simple to personalize social media posts, stories and graphics that feature team colors and logos. As part of the expanded partnership, MLB and Adobe will also introduce new ways for fans to engage directly on MLB channels via integrated Adobe Express tools.
About Adobe
Adobe is empowering everyone to create. For more information, visit www.adobe.com.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved three straight years of total attendance gains for the first time in 18 years and remains the best-attended sports league in the world. Since 2023, historic rule changes have improved the quality of play on the field, emphasizing speed and athleticism at a better pace. In 2025, MLB had its third straight season clocking in with an average game time of 2:40 or below for the first time in 40 years. Viewership of MLB games nationally, locally, on MLB.TV and in Canada and Japan all increased over last year, with most platforms achieving double-digit percentage increases. Game Seven of the thrilling 2025 World Series presented by Capital One averaged 51.0 million viewers combined across the United States, Canada, and Japan, making the 11-inning contest the most-watched MLB game in 34 years, dating back to Game Seven of the 1991 World Series. MLB.TV set another consumption record this season with 19.4 billion minutes watched, an increase of +34% over last year. The MLB App registered its most-trafficked season ever with daily traffic increasing by +18% over 2024. As the league expanded its marketing efforts and promotion of star players like reigning Most Valuable Players Shohei Ohtani and Aaron Judge, MLB has significantly increased its younger fan base as evidenced through viewership, social media, ticket purchasing, and participation metrics. Through its MLB Together social responsibility efforts, MLB remains committed to making a positive impact in the communities of the U.S., Canada and throughout the world. With the continued success of MLB Network, MLB digital platforms, international events, and local media production and distribution, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. To learn more about MLB, please visit mlb.com.
© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260309806973/en/
Kevin Fu
Adobe
kfu@adobe.com
David Hochman
MLB
David.Hochman@MLB.com
Original: Adobe and Major League Baseball Expand Partnership to Power Next Generation Digital Fan Experiences
Hot Features
プレミアム
登録してリアルタイムのアラート、カスタムポートフォリオ、市場の動きを入手してください。
Monksdream
2週前
MrKizer
3週前
funk2eat
1月前
mm41
2月前
lvhd
3月前
BottomBounce
6月前
メールアドレスで登録
