Adobe Inc (ADBE)

Adobe gains after HSBC upgrades stock, says AI concerns are overstated (ADBE)July 2, 2026 5:41 AM
IH Market News Adobe Systems Incorporated (NASDAQ:ADBE) moved higher in premarket trading on Thursday after HSBC upgraded the software company to Buy from Hold, arguing that investor concerns over the impact of generative artificial intelligence on Adobe’s business have become overly pessimistic. Adobe shares rose 1.8% to $214.85 before the opening bell following the broker’s revised recommendation. HSBC lifts target price after strong quarterly performance HSBC increased its price target on Adobe to $308 from $282, saying it had reassessed the competitive risks posed by AI-powered design platforms following the company’s stronger-than-expected fiscal second-quarter results. The bank noted that Adobe continues to deliver healthy growth across its core operations, suggesting fears that AI-native competitors could significantly disrupt the business have yet to materialise. AI adoption continues to support growth According to HSBC, there is little evidence that emerging AI-focused rivals are taking meaningful market share from Adobe. The brokerage highlighted second-quarter revenue growth of 12.7% year over year and a 13.1% increase in remaining performance obligations, indicating that customers are embracing Adobe’s AI-powered tools while remaining within its software ecosystem. HSBC also raised its earnings forecasts for fiscal years 2026 through 2028 by approximately 3% to 8%, citing stronger operating momentum, ongoing share repurchases and a less severe long-term impact from AI competition than previously anticipated. The bank added that Adobe’s expanding portfolio of AI products is expected to enhance its existing software offering rather than replace it. Margin pressure linked to investment strategy HSBC expects Adobe’s non-GAAP operating margin to moderate to around 45% this year from 46.2% in fiscal 2025. However, the brokerage said the decline is largely attributable to the acquisition of Semrush and investment in freemium users, rather than any weakening of the underlying business. The report also highlighted Adobe’s shareholder returns, noting that the company repurchased more than $2.2 billion worth of shares during the second quarter. Valuation still viewed as attractive HSBC said Adobe currently trades at roughly 8.5 times its projected 2026 non-GAAP earnings, representing a discount to the broader software sector despite offering earnings growth comparable to many of its peers. The bank believes the current valuation does not fully reflect Adobe’s resilience or its long-term ability to generate value from artificial intelligence. Adobe stock priceThe post Adobe gains after HSBC upgrades stock, says AI concerns are overstated (ADBE) appeared first on US Editors. Original: Adobe gains after HSBC upgrades stock, says AI concerns are overstated (ADBE)

Adobe to Acquire Topaz LabsJune 25, 2026 9:30 AM
Business Wire Adobe has seen strong demand for its AI products for creatives, including Adobe Firefly, the all-in-one creative AI studio, and Firefly Services, a collection of creative and generative APIs and services for enterprises The combination of Topaz Labs, which specializes in developing industry-leading video and image enhancement models, with Adobe’s leading creative products will provide creators, designers, video professionals, photographers and enterprises the tools to achieve exceptional quality across every format and workflow Topaz Labs brings deep expertise in optimizing large, complex AI models to run directly on device, a capability that will allow Adobe to deliver faster, more responsive creative experiences for customers and make advanced AI more accessible and cost effective for creatives Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced that it has entered into a definitive agreement to acquire Topaz Labs, an AI company specializing in industry-leading video and image enhancement models. Adobe empowers everyone from first-time creators to creative professionals and enterprises with groundbreaking AI tools and technology across every stage of the creative process. Adobe's creative AI portfolio brings together industry-leading AI models in Adobe Firefly the all-in-one creative AI studio and Adobe Creative Cloud applications including Photoshop, Lightroom, Premiere and more, delivering creative professionals pixel-level control and precision tooling. As AI rapidly reshapes video and image creation, creatives are increasingly working across hybrid workflows that combine traditionally captured footage with AI-generated content, and they are expected to deliver high-quality results across a growing range of formats, devices and production methods. Topaz Labs provides a broad array of advanced AI models for video and image enhancement that analyze and improve existing visual content by sharpening detail, removing noise, restoring footage and increasing resolution, making them essential for any workflow that combines real-world capture with AI-generated imagery. Topaz Labs develops professional quality AI video and image enhancement models and tools that are trusted by creative professionals such as Asteria Film Co, award-winning filmmaker Robert Stone and enterprises to deliver exceptional fidelity and high-quality results across professional filmmaking, documentary restoration, social content creation, photography and archival workflows. The company has developed proprietary AI models to support professional video use cases such as upscaling, sharpening, stabilization, frame interpolation, noise removal, footage restoration and more. “Adobe Firefly, Firefly Services and Creative Cloud offer the industry’s best creative tooling and top AI models for creators and brands, and we’re excited to build on the strong demand for these products with Topaz Labs,” said David Wadhwani, President, Creativity & Productivity Business, Adobe. “Creators are creating more content by mixing captured and generated images and video, and with Topaz Labs we will give every creator the quality and control to easily produce that content at higher quality and resolution.” “Building technology to make images and videos look their absolute best has been our life’s work for more than twenty years,” said Eric Yang, CEO of Topaz Labs. “We’ve always believed that technology should serve human creativity rather than replace it — and so has Adobe. Together, we believe we can dramatically expand what’s possible for filmmakers and creators everywhere.” With Topaz Labs, Adobe will expand its video and image model offerings with state-of-the-art AI enhancement models in Adobe Firefly, Firefly Services and Creative Cloud apps, giving creators, designers, video professionals, photographers and enterprises the tools to achieve exceptional quality across every format and workflow. With millions of customers, Topaz Labs and its Emmy Award-winning AI technology will be integrated across Adobe's creative AI portfolio, giving creatives the ability to enhance footage, restore and remaster archival content, and blend AI-generated and traditionally captured content into seamless final productions. Topaz Labs will also bring its proprietary Neurostream technology that enables large, complex AI models to run locally on consumer devices, democratizing advanced image and video models previously limited to high-end systems or cloud-only usage and positioning Adobe to tap into the growing opportunity for efficient, on-device AI video. After the transaction closes, Topaz Labs customers of all sizes can expect continued support and investment in future innovation and Topaz Labs products will remain available as standalone offerings through the company’s website. Upon close, Topaz Labs CEO Eric Yang will continue to lead the Topaz Labs team. Transaction Details The transaction is expected to close in the second half of 2026, subject to the receipt of required regulatory approvals and the satisfaction of other customary closing conditions. Advisors Freshfields US LLP is serving as legal advisor to Adobe in connection with the transaction. AXOM Partners is serving as exclusive financial advisor to Topaz Labs, and Goodwin Procter LLP is serving as legal advisor to Topaz Labs, in connection with the transaction. Forward Looking Statements This press release contains “forward-looking statements” within the meaning of applicable securities law, including those related to the expected timing, completion and effects of the proposed transaction, product plans, future growth, market opportunities, strategic initiatives, and industry positioning. Forward-looking statements relate to future events and future performance and reflect Adobe’s expectations regarding the ability to enhance its Creativity and Productivity business through the addition of Topaz Labs’ products and technology and other anticipated benefits of the proposed transaction. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release that could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: Adobe’s ability to integrate Topaz Labs’ technology into its Creativity and Productivity solutions; Adobe’s ability to realize cost savings, synergies and other potential benefits of the proposed transaction within the expected time frames or at all; costs or difficulties related to integration matters; the effectiveness of Topaz Labs’ technology; the risk of business disruptions from the proposed transaction; the ability of Adobe and Topaz Labs to close the proposed transaction; the possibility that the closing of the transaction may be delayed; any statements or assumptions underlying any of the foregoing; and those factors discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission (“SEC”) should be carefully reviewed. Undue reliance should not be placed on these forward-looking statements, which speak only as of the date of this press release. Adobe does not undertake any obligation, and does not intend, to update the forward-looking statements, except as required by law. About Adobe Adobe empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit www.adobe.com. About Topaz Labs Topaz Labs is a leader in AI-powered image and video enhancement. Its technology is used by millions of customers, including 20 of the world's 50 largest companies. Known for industry-leading products like Topaz Photo, Topaz Video, Topaz Gigapixel, Astra and Bloom, the company invests heavily in research and development, advancing the future of image and video quality. © 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260625160239/en/ Public relations contact
Ashley Levine
adobepr@adobe.com Original: Adobe to Acquire Topaz Labs

Gross Profit Margin (The Production Efficiency)
Adobe Inc. (ADBE): 89.4% — A flawless software infrastructure where production costs are virtually zero.

Salesforce (CRM): 76.5% — Standard tier for enterprise SaaS.

Canva (Private): ~72.0% — Heavily burdened by localized cloud computing and print-backend infrastructure.

Microsoft (MSFT): 69.4% — Dominated by heavy physical cloud data center CapEx.
Full analysis here > https://mirjanagarison.substack.com/p/the-burry-signal-why-the-smart-money

Adobe Accelerates Agentic AI Adoption Through New Agency and Technology PartnershipsJune 22, 2026 6:00 AM
Business Wire Adobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era. With Adobe CX Enterprise and CX Enterprise Coworker, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility. New co-innovations with Accenture, Omnicom, Stagwell’s Code and Theory and WPP and integrations with AI platforms Anthropic and Microsoft deliver AI-powered solutions that empower enterprises to create, activate and measure personalized customer experiences at scale. Today, at Cannes Lions, Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced new innovations with the world’s leading agency networks, technology partners and systems integrators to create, activate and measure personalized customer experiences at scale. Adobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era. With Adobe CX Enterprise and CX Enterprise Coworker, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility. These new solutions and integrations further solidify Adobe as a trusted partner to technology companies and agencies and the platform-of-choice for effective multi-agent collaboration that drives better customer experiences and business outcomes. “Agentic AI is no longer something brands experiment with, but what they run on,” said Rachel Thornton, Chief Marketing Officer, Customer Experience Orchestration, Adobe. "Through our partnerships with the world's leading agencies and technology companies, Adobe is building for that reality, connecting paid and owned channels, embedding intelligence across platforms and helping brands define the next era of customer experience.” Partnering to transform customer experiences at scale Anchored by new co-developed solutions, a growing coalition of industry leaders including Accenture, Omnicom, Stagwell’s Code and Theory and WPP are deploying Adobe's content, data and AI platforms to transform how global brands create, activate and measure customer experiences. WPP is launching a connected intelligence layer that unifies paid media spend with owned customer experience data, creating a continuously improving loop for customer interactions and marketing investment. Stagwell agency Code and Theory is launching the Content Operating System for Sports, a new solution that streamlines content creation, management and distribution for sports organizations, directly connecting fan engagement data to content workflows powered by Adobe CX Enterprise. Omnicom is unveiling implementation architectures across automotive, pharmaceuticals, retail, and financial services of its AI Agentic Operating Model, a new enterprise solution powered by Adobe technology that transforms how enterprises plan, create, activate, and optimize campaigns and customer experiences at scale. Adobe and Accenture Song have co-developed a new agentic experience orchestration framework, powered by Adobe technology, that defines how brands can deliver AI-powered customer experiences at scale and drive measurable growth. Delivering intelligence to AI environments Adobe connects CX Enterprise with partners across agents, skills and Model Context Protocol (MCP) servers, so teams can move quickly and with precision without having to worry about maintaining brand integrity and governance. Adobe recently announced CX Enterprise Coworker and Adobe Marketing Agent availability across leading AI platforms, including Amazon Web Services (AWS), Anthropic, Google Cloud, Microsoft, OpenAI and more. Now Adobe CX skills and MCP servers are also generally available in Anthropic’s Claude Enterprise and Microsoft 365 Copilot Cowork, giving enterprise customers direct access to Adobe’s customer experience capabilities within the AI environments they already rely on. Adobe at Cannes Lions At Cannes Lions 2026, Adobe is showcasing how creativity, marketing and AI are converging in the agentic era. From creators and marketers to the world's largest brands and enterprises, Adobe is helping people imagine, create, orchestrate and deliver experiences that move from ideas to impact. As the first-ever Headline Partner of LIONS Creators, Adobe is bringing together industry leaders, creators and customers to explore the future of creative expression, brand building and customer experience. Across Creator Beach, the Majestic, the Parvis and stages across the Festival, the company is demonstrating how innovations in Adobe Creative Cloud and Adobe CX Enterprise are enabling organizations to create standout content, engage customers more effectively and scale creativity with greater speed and precision. At a moment when creativity, marketing and AI are converging into one system, only Adobe brings them together — combining the world's leading creative tools with enterprise marketing and AI in a single, unified platform — empowering creators, brands and enterprises to move faster, deliver more personalized experiences and drive business growth and impact. Learn more at https://canneslions.adobe.com/2026/home. About Adobe Adobe empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit www.adobe.com. © 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260622975644/en/ Christopher Lawton
Adobe
clawton@adobe.com Original: Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships

Introducing Adobe Brand Visibility: A Unified Solution for the AI Search EraJune 17, 2026 4:43 PM
Business WireAdobe Brand Visibility is the first unified solution that brings together Semrush’s AI visibility intelligence with Adobe’s agentic content optimization capabilities, grounded in a deep understanding of business and brand context for organizations to enhance their presence across AI search and boost customer engagement.Marketers can access nearly 300 million real-world AI search prompts (largest global database), audience reach data, competitive share-of-voice and owned channel insights, to understand how their brands are showing up across leading platforms such as ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI.Brand Visibility bridges the gap between AI insights and content optimization actions, with a closed-loop system for delivering digital experiences to both humans and AI agents that drive business performance.Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced Adobe Brand Visibility, a new solution for businesses to ensure their brand is visible, trusted and chosen across AI surfaces. The new offering is part of Adobe CX Enterprise, a new end-to-end agentic AI system that simplifies how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260617041974/en/Adobe Brand Visibility will enable businesses to succeed in the latest battleground for consumer attention, where audiences are embracing AI-powered chat services and browsers to discover and evaluate product offerings. New data from Adobe highlights the substantial growth in this channel, where AI traffic to U.S. retail sites have surged 1,324% between October 2024 and May 2026. In the travel sector, AI traffic is up 2,215% in the same period.“In a world where customers often interact with an AI tool before ever reaching a business's website, visibility is everything now,” said Anil Chakravarthy, President, Customer Experience Orchestration Business, Adobe. “Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company's influence across AI surfaces. Following the close of our Semrush acquisition, we moved quickly to integrate its capabilities, and early customer demand has exceeded expectations.”Adobe Brand Visibility is a comprehensive solution for Generative Engine Optimization (GEO) that combines the industry-leading capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization. Consider a travel brand seeing consumers embrace AI tools for trip planning and competitors being recommended by ChatGPT. With Adobe Brand Visibility—drawing on nearly 300 million real-world AI search prompts (the largest global database of its kind)—teams can see exactly which prompts they are winning or losing. Combined with Adobe’s first-party signals from owned channels, marketers gain a complete picture of how their brand appears across ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI, from mention frequency and audience reach to competitive share-of-voice and content gaps. AI agents then surface prioritized recommendations, and updates can then be deployed in minutes, with impact measured directly in the tool. Teams can then connect every GEO action to bookings, pipeline and revenue via integrations to Adobe’s analytics solutions—all in a single workflow.Adobe Brand Visibility provides businesses with:Visibility insights powered by Semrush data: Adobe Brand Visibility offers a comprehensive overview of a brand’s presence across AI surfaces by incorporating Semrush data directly, including how often the business was mentioned and who the audience is (number of times individuals looked at an LLM response that contained the brand), along with information on top performing topics and prompts.Prompt strategy: Teams can understand the topics and prompts that are gaining traction across AI surfaces, pinpointing any adjacent areas that a brand should be optimizing for (before competitors capture share of voice) with a full view into which brands are already capturing visibility across those topics.Competitive brand comparison: Marketers can easily compare their brand against competitors, to see where they earn citations, how often the brand is mentioned and drive historical comparisons of mentions.Auto-optimization: Adobe Brand Visibility surfaces prioritized recommendations and enables teams to act on them immediately, deploying optimizations in minutes. Updates reach AI agents at the edge, so LLMs can access the latest version of brand narratives, while changes to owned content simultaneously improve the experience for human visitors. Every optimization is then tied to measurable business outcomes.SEO intelligence: SEO fundamentals play an important role in AI search visibility. Adobe Brand Visibility leverages Semrush's unmatched SEO corpus—28.5 billion keywords and 43 trillion backlinks built over 17 years—to reveal exactly where a brand's existing search authority should be driving AI citations and which content investments will close that gap across both channels simultaneously.Adobe Brand Visibility can be leveraged as a standalone application or as a native integration with Adobe Experience Manager (an agentic content and asset management system) to ensure brands can optimize for both human and AI audiences across their entire content foundation—from web experiences and campaign content to digital assets and commerce catalogs. Adobe’s suite of brand visibility solutions works as a continuous operating model: Brands can sense how they appear across AI-driven discovery surfaces, generate content and experiences grounded in brand context, reach both human audiences and AI systems from a shared foundation, and continuously learn from every interaction to improve performance—all part of an experience flywheel. Powered by AI agent and human collaboration, Adobe’s brand visibility solutions build advantages that strengthen with every cycle.About AdobeAdobe’s mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. For more visit www.adobe.com.© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.View source version on businesswire.com: https://www.businesswire.com/news/home/20260617041974/en/Public relations contact
Alexis Weiss
Adobe
aweiss@adobe.com Original: Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era

The "Shadow Leverage" Secret – What Happens Behind Glass Facades????
The best Analysis. more here: https://www.linkedin.com/pulse/adobe-paradox-forensic-deep-dive-2026-ghost-asset-mirjana-garison-mjdlf/

Adobe Introduces GenStudio for Commerce Media NetworksJune 17, 2026 9:00 AM
Business Wire Adobe GenStudio for Commerce Media Networks, built for one of the fastest-growing advertising channels, enables retailers to help businesses scale on-brand ad campaigns that reach consumers in the moment of purchase. Adobe is also introducing additional innovations across GenStudio, an AI-powered content supply chain solution, including Adobe Brand Intelligence's new Simulate Skill which enables marketers to understand how content will engage with audiences, by simulating reactions modeled on real customer data. Additional GenStudio innovations include Firefly Graph for enterprise and new GenStudio for Performance Marketing insights, helping teams produce, activate and optimize content at scale. Today, Adobe (Nasdaq: ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — announced major innovations across Adobe GenStudio (its agentic and generative AI content supply chain solution) to help businesses reach consumers across every channel as they shop, stream or scroll, with creative that is relevant, on-brand and built to drive results. Adobe GenStudio is part of Adobe CX Enterprise, a new end-to-end agentic AI system that will simplify how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260617400911/en/ Adobe GenStudio for Commerce Media Networks is a new offering that will provide global retailers a chance to help brands they work with become active advertisers on a commerce media network. This helps businesses that are new to commerce media network advertising, as well as those who have a lot of experience, get up and running fast. GenStudio Commerce Media Network will build a working profile and creative from existing product listings, website content and category context, which will then be activated directly inside the retailer’s ad network. “The volume and quality of content brands need to produce has outpaced what teams can realistically deliver,” said Varun Parmar, SVP and General Manager, Adobe GenStudio and Firefly Enterprise. “From global brands to first-time advertisers on commerce networks, GenStudio closes that gap by giving teams the tools to produce content that engages their customers wherever they are.” Additionally, a native integration between GenStudio for Commerce Media Networks and Adobe Real-Time CDP Collaboration (a data collaboration solution for advertisers and publishers) will allow brands to expand targeting and measurement by bringing together customer data from across existing channels into campaigns on retail networks. A partnership with LiveRamp will also connect retailers' purchase data so that campaigns can be built around what shoppers actually buy. As the demand for personalized and engaging content ramps up across every channel, Adobe is also introducing new capabilities within GenStudio that provide creative and marketing teams improved intelligence, workflows and control across every stage of a campaign lifecycle. The latest innovations include: Simulated audience: Adobe Brand Intelligence is a continuously learning AI solution that keeps brand content consistent at scale. A new Simulate Skill will enable marketers to understand content engagement by simulating reactions from highly accurate synthetic audiences, modeled on real customer data. This will enable teams to refine creative concepts and executions, and instill confidence before any budget is spent. Agentic campaign management: Adobe revealed a new MCP integration in Adobe Workfront that can be connected to large language model applications, enabling marketers to assign tasks, check project status and manage campaign activities through an agentic workflow. Automated content production: Available as part of Creative Cloud for Enterprise (Edition 5), Firefly Graph for enterprise provides creative teams a visual canvas to build custom, automated workflows using Adobe and third-party AI models, along with Adobe’s creative tools. Teams can visually connect models, tools and outputs on a node-based canvas with fine-grained controls, making every creative decision visible, every step inspectable and workflows shareable across the organization. Custom-trained generative AI: Firefly Custom Models are now available in Adobe Photoshop for image generation, giving designers on-brand AI image generation inside the tools they already use. Enhanced performance marketing insights: In GenStudio for Performance Marketing—a generative AI-first app that enables businesses to easily assemble, deliver and measure content experiences—a new cross-channel insights dashboard will capture Connected TV (CTV) via a new integration with MNTN, giving teams AI-powered analysis of what is driving performance across paid social, email, display and CTV. A new Ad Recommendations capability will also surface guidance on which ads to refresh, scale or optimize, and Next Best Creative can soon be used to automatically assemble the next asset based on what performed best. Connected record of assets: The Unified Campaign Metadata Service will connect campaign data across planning, creation and activation, to ensure every asset carries a consistent record. This shared record will help teams manage and measure content more effectively across Adobe solutions. About Adobe Adobe’s mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. For more visit www.adobe.com. © 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260617400911/en/ Public relations contact
Patrick Heffernan
Adobe
pheffernan@adobe.com Original: Adobe Introduces GenStudio for Commerce Media Networks

Introducing Adobe Brand Visibility: A Unified Solution for the AI Search EraJune 17, 2026 9:00 AM
Business WireAdobe Brand Visibility is the first unified solution that brings together Semrush’s AI visibility intelligence with Adobe’s agentic content optimization capabilities, grounded in a deep understanding of business and brand context for organizations to enhance their presence across AI search and boost customer engagement.Marketers can access nearly 300 million real-world AI search prompts (largest global database), audience reach data, competitive share-of-voice and owned channel insights, to understand how their brands are showing up across leading platforms such as ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI.Brand Visibility bridges the gap between AI insights and content optimization actions, with a closed-loop system for delivering digital experiences to both humans and AI agents that drive business performance.Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced Adobe Brand Visibility, a new solution for businesses to ensure their brand is visible, trusted and chosen across AI surfaces. The new offering is part of Adobe CX Enterprise, a new end-to-end agentic AI system that simplifies how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260617041974/en/Adobe Brand Visibility will enable businesses to succeed in the latest battleground for consumer attention, where audiences are embracing AI-powered chat services and browsers to discover and evaluate product offerings. New data from Adobe highlights the substantial growth in this channel, where AI traffic to U.S. retail sites have surged 1,324% between October 2024 and May 2026. In the travel sector, AI traffic is up 2,215% in the same period.“In a world where customers often interact with an AI tool before ever reaching a business's website, visibility is everything now,” said Anil Chakravarthy, President, Customer Experience Orchestration Business, Adobe. “Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company's influence across AI surfaces. Following the close of our Semrush acquisition, we moved quickly to integrate its capabilities, and early customer demand has exceeded expectations.”Adobe Brand Visibility is a comprehensive solution for Generative Engine Optimization (GEO) that combines the industry-leading capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization. Consider a travel brand seeing consumers embrace AI tools for trip planning and competitors being recommended by ChatGPT. With Adobe Brand Visibility—drawing on nearly 300 million real-world AI search prompts (the largest global database of its kind, obtained with user consent)—teams can see exactly which prompts they are winning or losing. Combined with Adobe’s first-party signals from owned channels, marketers gain a complete picture of how their brand appears across ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI, from mention frequency and audience reach to competitive share-of-voice and content gaps. AI agents then surface prioritized recommendations, and updates can then be deployed in minutes, with impact measured directly in the tool. Teams can then connect every GEO action to bookings, pipeline and revenue via integrations to Adobe’s analytics solutions—all in a single workflow.Adobe Brand Visibility provides businesses with:Visibility insights powered by Semrush data: Adobe Brand Visibility offers a comprehensive overview of a brand’s presence across AI surfaces by incorporating Semrush data directly, including how often the business was mentioned and who the audience is (number of times individuals looked at an LLM response that contained the brand), along with information on top performing topics and prompts.Prompt strategy: Teams can understand the topics and prompts that are gaining traction across AI surfaces, pinpointing any adjacent areas that a brand should be optimizing for (before competitors capture share of voice) with a full view into which brands are already capturing visibility across those topics.Competitive brand comparison: Marketers can easily compare their brand against competitors, to see where they earn citations, how often the brand is mentioned and drive historical comparisons of mentions.Auto-optimization: Adobe Brand Visibility surfaces prioritized recommendations and enables teams to act on them immediately, deploying optimizations in minutes. Updates reach AI agents at the edge, so LLMs can access the latest version of brand narratives, while changes to owned content simultaneously improve the experience for human visitors. Every optimization is then tied to measurable business outcomes.SEO intelligence: SEO fundamentals play an important role in AI search visibility. Adobe Brand Visibility leverages Semrush's unmatched SEO corpus—28.5 billion keywords and 43 trillion backlinks built over 17 years—to reveal exactly where a brand's existing search authority should be driving AI citations and which content investments will close that gap across both channels simultaneously.Adobe Brand Visibility can be leveraged as a standalone application or as a native integration with Adobe Experience Manager (an agentic content and asset management system) to ensure brands can optimize for both human and AI audiences across their entire content foundation—from web experiences and campaign content to digital assets and commerce catalogs. Adobe’s suite of brand visibility solutions works as a continuous operating model: Brands can sense how they appear across AI-driven discovery surfaces, generate content and experiences grounded in brand context, reach both human audiences and AI systems from a shared foundation, and continuously learn from every interaction to improve performance—all part of an experience flywheel. Powered by AI agent and human collaboration, Adobe’s brand visibility solutions build advantages that strengthen with every cycle.About AdobeAdobe’s mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. For more visit www.adobe.com.© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.View source version on businesswire.com: https://www.businesswire.com/news/home/20260617041974/en/Public relations contact
Alexis Weiss
Adobe
aweiss@adobe.com Original: Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era

Adobe Beats Expectations and Raises Outlook, but Shares Fall on ARR Concerns (ADBE)June 12, 2026 6:25 AM
IH Market News Adobe (NASDAQ:ADBE) delivered stronger-than-expected second-quarter results on Thursday, surpassing Wall Street forecasts for both revenue and earnings while increasing its full-year guidance. However, the stock moved lower in premarket trading after investors focused on unchanged annual recurring revenue projections and another senior leadership transition. Shares of Adobe fell around 5% before the market open on Friday despite the earnings beat. AI Revenue Momentum Continues to Accelerate The software giant reported that annualised recurring revenue linked to its artificial intelligence products tripled compared with a year earlier, highlighting growing demand for its expanding portfolio of AI-powered tools. Adobe has been aggressively integrating artificial intelligence across its product suite, including Adobe Firefly, its generative AI platform for image, video, audio and vector creation. The company, headquartered in San Jose, California, remains best known for flagship products such as Photoshop and Premiere Pro, while increasingly positioning itself as a major player in the rapidly evolving AI software market. Earnings and Revenue Top Analyst Forecasts For the second quarter of fiscal 2026, Adobe reported adjusted earnings of $5.96 per share on revenue of $6.62 billion. Analysts had been expecting earnings of $5.82 per share and revenue of $6.46 billion. Excluding contributions from digital marketing platform Semrush, which Adobe acquired earlier this year, revenue increased 12% year-on-year. Remaining performance obligations reached $22.27 billion at the end of the quarter, compared with $22.22 billion at the conclusion of the first quarter. Total annual recurring revenue rose to $27.10 billion from $26.06 billion in the previous quarter. CFO Departure Adds to Leadership Changes Despite the strong financial performance, investors reacted negatively to news that Chief Financial Officer Dan Durn will leave the company on 15 June to pursue another professional opportunity. Steve Day, Adobe’s Senior Vice President of Corporate Finance, will assume the role of interim CFO. The announcement marks the second consecutive quarter in which Adobe has disclosed a major executive change. In March, the company announced that Chief Executive Officer Shantanu Narayen would step down after leading Adobe since 2007. During his tenure, Narayen oversaw the company’s transformation into a cloud-based subscription software business, a strategy widely viewed as one of the most important developments in Adobe’s modern history. Third-Quarter Forecast Exceeds Expectations Adobe also issued guidance for the third quarter that came in ahead of analyst estimates. The company expects adjusted earnings of between $6.05 and $6.10 per share on revenue ranging from $6.67 billion to $6.72 billion. By comparison, Wall Street forecasts had called for earnings of $5.77 per share and revenue of $6.51 billion. Full-Year Targets Raised Management increased its outlook for the full fiscal year, forecasting adjusted earnings of between $24.35 and $24.45 per share on revenue of $26.50 billion to $26.60 billion. The revised forecast implies annual revenue growth of 11.7%, or approximately 10.5% excluding the estimated $280 million contribution from Semrush. Analysts had previously been expecting earnings of $23.56 per share on revenue of $26.09 billion. ARR Guidance Becomes the Main Investor Concern Despite the stronger earnings outlook, Adobe maintained its forecast for full-year annual recurring revenue growth at 10.2%. Investors appeared concerned that the guidance was unchanged despite the addition of approximately $480 million in ARR from Semrush. Morgan Stanley analysts said the decision effectively lowered expectations for ARR growth during the second half of the year. “While Adobe’s AI demand signals are encouraging, 2Q results highlighted a meaningful ARR reset driven by a more aggressive pivot to freemium routing & subsequent deferred Creative Cloud pricing action. With leadership transitions adding incremental uncertainty, see shares remaining rangebound near-term,” they wrote. Analysts Question Impact of New Growth Strategy Barclays analysts echoed similar concerns, focusing on the implications of Adobe’s evolving customer acquisition strategy. “Biggest takeaway from 2Q is that FY26 organic ARR is going down by ~$480M, with half from deferral of pricing action, and half from bigger freemium strategy.” They added: “This new strategy is in response to acceleration in traffic to adobe.com, but bears will question if this is reactive versus proactive; also might be tougher to underwrite double digit growth next year until we see benefits of this change.” AI Competition Remains a Key Market Focus Adobe’s results arrive at a time when investors continue to debate how artificial intelligence will reshape the software industry. Some analysts have argued that AI-powered design tools developed by emerging competitors, including Anthropic, could threaten parts of Adobe’s traditional business model. In response, software companies across the sector have accelerated efforts to develop AI agents and embed advanced AI capabilities into their products. Adobe is among the companies seeking to capitalise on growing demand for agentic AI systems capable of performing complex tasks that extend beyond simple text generation and prompt-based interactions. While Adobe’s latest results demonstrated strong operational performance and rising AI adoption, investor attention remains focused on whether those trends can translate into faster recurring revenue growth in the quarters ahead. Adobe stock price Original: Adobe Beats Expectations and Raises Outlook, but Shares Fall on ARR Concerns (ADBE)

SpaceX IPO Takes Centre Stage as Markets Weigh Iran Peace Prospects and Adobe Leadership Changes: Dow Jones, S&P, Nasdaq, Wall Street FuturesJune 12, 2026 5:57 AM
IH Market News Futures Trade Cautiously Ahead of Key Market Events U.S. stock index futures were little changed on Friday as investors focused on two major developments: the highly anticipated stock market debut of SpaceX (NASDAQ:SPCX) and growing expectations that a diplomatic agreement could bring an end to the conflict between the United States and Iran. By 03:13 ET (07:13 GMT), Dow futures were broadly flat, while S&P 500 futures slipped 0.2% and Nasdaq 100 futures declined 0.6%. Wall Street finished higher in the previous session as traders reacted to rapidly changing headlines surrounding the Middle East. Optimism over a potential peace agreement helped ease concerns about energy-driven inflation, offsetting stronger-than-expected U.S. producer price data. Analysts at Deutsche Bank noted that weekly initial jobless claims reached their highest level in four months, adding another layer of uncertainty to the outlook for Federal Reserve policy. Markets continue to assess whether the central bank will need to raise interest rates again before year-end. Technology stocks also remained in focus following a sharp rally in Oracle (NYSE:ORCL), driven by a spending outlook that significantly exceeded expectations and reignited debate over how the sector will finance the massive investment required for artificial intelligence infrastructure. SpaceX Set for Historic Market Debut SpaceX (NASDAQ:SPCX) is scheduled to begin trading on Friday in what is expected to be the largest initial public offering ever completed. The company confirmed an IPO price of $135 per share and the sale of more than 555 million shares, implying a market valuation of approximately $1.77 trillion. The offering is expected to raise around $75 billion, eclipsing the previous IPO record set by Saudi Aramco in 2019, which raised $25.6 billion, and Alibaba’s $21.8 billion flotation in 2014. According to market estimates cited by The New York Times, the amount targeted by SpaceX exceeds the combined value of all U.S. IPO fundraising over the past two years. The listing could also pave the way for a new wave of mega-cap technology flotations. Artificial intelligence groups Anthropic and OpenAI have both reportedly filed confidential paperwork for potential public offerings that could value each company close to $1 trillion. Elon Musk, who founded SpaceX in 2002 and retains roughly a 50% stake in the business, could see his personal wealth rise to unprecedented levels if the company trades strongly after its debut. Trump Says Iran Agreement Could Be Days Away Investor sentiment was also supported by comments from President Donald Trump, who said the United States and Iran had reached the outline of an agreement and could finalise documentation within days. Speaking to reporters, Trump said the proposed deal would reopen the Strait of Hormuz and bring an end to the naval blockade affecting Iranian ports. “We just made a great settlement of the war with Iran, and we’re going to be subject to finalization of documents, which should get done over the next few days. We’ll probably have a signing, maybe in Europe,” Trump said. Later, during a virtual campaign event, he added that “we ended the war with Iran today,” stating that Tehran had agreed “never to have a nuclear weapon.” Iran’s foreign ministry acknowledged that significant parts of a potential agreement were nearing completion, according to comments reported by Press TV. However, officials denied that a final accord had been signed and pointed to “contradictory positions” from Washington that were creating “turbulence and disruption” in negotiations. Oil Prices Retreat but Remain Elevated The prospect of an agreement helped push oil prices lower, although crude remains well above levels seen before the conflict began. By 03:27 ET, Brent crude was down 2.0% at $88.62 per barrel, while U.S. West Texas Intermediate crude fell 2.2% to $85.82. The possibility of restoring shipping through the Strait of Hormuz has eased immediate supply concerns, but analysts caution that the impact of months of disruption may continue to influence prices. Analysts at ING said: “[T]he legacy issue of this crisis has been the substantial loss of energy supplies and its inflationary shock sent around the world.” They added: “Unless oil starts shipping freely in the Strait of Hormuz very soon, our house call is that energy markets could move close to a tipping point in July. In turn, we would be wary about expecting much lower oil prices from current levels.” Adobe Shares Fall Despite Strong Results Adobe (NASDAQ:ADBE) reported quarterly earnings and revenue that exceeded market expectations and raised its full-year guidance, supported by strong growth in artificial intelligence-related products. The company said annualised recurring revenue from its AI offerings had tripled compared with a year earlier. Despite the positive financial performance, Adobe shares fell more than 5% in after-hours trading after the company announced the departure of chief financial officer Dan Durn. Durn will leave the business on 15 June to pursue another opportunity, with senior vice president of corporate finance Steve Day assuming the role of interim CFO. The announcement marks the second consecutive quarter in which Adobe has disclosed a senior leadership change. In March, the company revealed that long-serving chief executive Shantanu Narayen would step down. Adobe, best known for products including Photoshop and Premiere Pro, has been expanding its presence in generative artificial intelligence through Adobe Firefly, a platform that offers AI-powered tools for creating images, video, audio and vector content. SpaceX IPO Adobe stock price Oracle stock price Original: SpaceX IPO Takes Centre Stage as Markets Weigh Iran Peace Prospects and Adobe Leadership Changes: Dow Jones, S&P, Nasdaq, Wall Street Futures

Five key market events investors will be watching this weekJune 8, 2026 6:39 AM
IH Market News Markets face a packed agenda in the days ahead, with investors preparing for a potentially record-breaking SpaceX IPO, crucial U.S. inflation figures, a European Central Bank policy decision, and earnings reports from technology giants Oracle and Adobe that could offer fresh insight into the strength of the artificial intelligence theme. 1. SpaceX prepares for landmark market debut SpaceX (NASDAQ:SPCX) is expected to launch its long-awaited initial public offering this week, with Elon Musk’s space and satellite company aiming to raise a record $75 billion in a transaction that would value the business at approximately $1.75 trillion. According to Reuters, pricing is expected on June 11, with trading on the Nasdaq likely to begin the following day. The flotation could cement Musk’s status as the world’s first trillionaire and has been described by some analysts as a significant investment opportunity tied to both Musk and the artificial intelligence sector. SpaceX recently acquired xAI, the AI company behind the Grok chatbot. Determining an appropriate valuation remains challenging. Reuters reported that SpaceX generated revenue of $18.67 billion in 2025, up 33% from the previous year, but recorded a net loss of $4.94 billion. Commenting on the IPO, Seraphim Space said it represents a “significant milestone for the global space sector, marking its transition from a future-facing theme into an established, investable asset class within public markets.” 2. Inflation data could shape expectations for Fed policy Investors will also be closely monitoring the latest U.S. consumer price index figures, scheduled for release on Wednesday. Economists expect annual inflation to accelerate to 4.2% in May from 3.8% in April. On a monthly basis, CPI is forecast to ease to 0.3% from 0.6%. Core inflation, which excludes food and energy prices, is projected to rise 2.9% year-on-year and 0.5% month-on-month. The figures arrive at a time when renewed military tensions between Iran and Israel have heightened concerns about energy prices and inflation risks, potentially influencing the Federal Reserve’s future policy decisions. 3. ECB set to announce interest rate decision The European Central Bank is also expected to be in focus this week as policymakers respond to the inflationary impact of higher energy prices. Oil prices remain significantly above levels seen before the conflict in the Middle East, as diplomatic efforts to reopen the Strait of Hormuz and secure a lasting peace agreement have so far delivered little progress. Many economists believe the ECB could become the first major central bank to raise interest rates since the outbreak of the Iran conflict in late February. However, policymakers must also consider signs of weakening economic activity across the euro area. “On the activity side, we have already seen a weak batch of German factory orders data for April today, and the risk is that eurozone manufacturing activity data now starts to deteriorate after hoarding/inventory building earlier this year around the uncertainty of the Gulf conflict,” analysts at ING said in a note. 4. Oracle earnings to provide AI demand update Corporate earnings will also attract attention, particularly when Oracle (NYSE:ORCL) releases quarterly results after markets close on Wednesday. The report is expected to offer investors another gauge of enterprise spending on artificial intelligence, following concerns triggered by weaker-than-expected results from Broadcom last week. Technology stocks came under pressure after Broadcom’s update coincided with stronger U.S. employment data that increased speculation about higher interest rates. Analysts at Evercore ISI remain constructive on Oracle despite concerns around future capital expenditure. “[W]hile we believe a higher capex guide could limit upside coming away from the F4Q print, we continue to believe that the risk/reward skews positively,” the firm said. “In our view, delivering ‘clean’ F4Q results, a reiteration of revenue acceleration into FY27/FY28, and providing visibility into the previously disclosed equity raise could ultimately serve as a clearing event for the shares heading into the summer.” Oracle shares have gained more than 9% since the start of the year. 5. Adobe faces pressure to prove its AI strategy Adobe (NASDAQ:ADBE) will report quarterly earnings after Thursday’s market close as investors continue to evaluate the impact of artificial intelligence on the software industry. The Photoshop developer has struggled to convince investors that it can fully capitalise on the AI revolution, with its shares down more than 33% in 2026. Adobe remains one of the most prominent software providers to creative professionals through its portfolio of design, video, audio and document-management products. However, concerns persist over how effectively the company can adapt to rapidly changing technology trends. Investor uncertainty increased further in March when Adobe announced that long-serving Chief Executive Shantanu Narayen would step down. Analysts at Jefferies said leadership developments could attract as much attention as the earnings themselves. “A potential CEO announcement could be the highlight as we expect few surprises in FQ2 results, with a slight beat [versus] FQ2 guide and a reiteration of FY26 guide,” the brokerage said. With major economic data, central bank decisions and key technology earnings all due in the coming days, investors are likely to face a pivotal week for market sentiment. SpaceX IPO Oracle stock price Adobe stock price Original: Five key market events investors will be watching this week

Adobe to Announce Q2 FY2026 Earnings Results on June 11, 2026June 1, 2026 1:00 PM
Business Wire Today, Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced it will release its second quarter fiscal year 2026 results after the market closes on Thursday, June 11, 2026, followed by a conference call with investors from 2-3 p.m. Pacific Time. The conference call will be streamed live on the Adobe Investor Relations Site. Following the call, a recording and related materials will be available on the site. Adobe uses its website as a channel of distribution of material company information. Financial, product and other material information regarding the company is routinely posted on and accessible at www.adobe.com/ADBE. About Adobe Adobe (Nasdaq: ADBE) empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit www.adobe.com. © 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260601840348/en/ Investor relations contacts
Doug Clark Adobe
ir@adobe.com Public relations contacts
Ashley Levine
Adobe
adobepr@adobe.com Original: Adobe to Announce Q2 FY2026 Earnings Results on June 11, 2026

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Adobe Unveils $25bn Buyback, Shares Move HigherApril 22, 2026 8:19 AM
IH Market News
Shares of Adobe Inc (NASDAQ:ADBE) rose more than 2% in premarket trading on Wednesday after the company introduced a new share repurchase programme worth up to $25 billion.The buyback initiative, which is set to run through April 2030, comes as the Photoshop developer looks to bolster investor confidence amid growing concerns over the impact of artificial intelligence on its core creative software business.Earlier this week, Adobe also rolled out a suite of AI agents aimed at helping enterprise clients automate digital marketing and related processes, as competition from emerging players such as Anthropic continues to intensify.Adobe stock price

Original: Adobe Unveils $25bn Buyback, Shares Move Higher

Adobe Announces New $25 Billion Stock Repurchase ProgramApril 21, 2026 4:05 PM
Business Wire
Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity and productivity for individuals and businesses through innovative platforms and tools, announced that its board of directors has approved a new stock repurchase authorization, granting the company authority to repurchase up to $25 billion in common stock through April 30, 2030. Under the program, which is designed to return value to Adobe’s stockholders, minimize dilution from stock issuances, and reduce share count over time, the company may repurchase shares in the open market and enter into structured repurchase agreements with third parties. ­


"Our new $25 billion share repurchase authorization is a direct expression of confidence in our robust cash flow and the long-term value we are delivering to investors. Returning meaningful capital to stockholders while continuing to invest aggressively in innovation speaks to the durability of Adobe's business model and strategy to leverage AI to amplify creativity, scale reach and deliver impactful experiences,” said Dan Durn, executive vice president and CFO, Adobe.


Adobe to Host Investor Session at Adobe Summit 2026


Adobe will host its Investor Session with financial analysts and investors on Tuesday, April 21, 2026 at 2:00 p.m. Pacific Time at Adobe Summit in Las Vegas, Nev. Adobe’s executive team will discuss company strategy and the latest product innovations. The event will be streamed live on the Adobe investor relations website: http://www.adobe.com/ADBE. Following the event, a recording and related materials will be available on the site.


Forward-Looking Statements Disclosures


In addition to historical information, this press release contains “forward-looking statements” within the meaning of applicable securities laws, including statements related to Adobe’s stock repurchases, cash flows, use of cash, business momentum and strategy. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; failure to compete effectively; issues relating to development and use of AI; damage to our reputation or brands; failure to realize the anticipated benefits of acquisitions, investments or other strategic transactions; failure to recruit and retain key personnel; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain our sales channels or critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic and geopolitical conditions; complex sales cycles; litigation, regulatory inquiries, investigations and other actions; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe assumes no obligation to, and does not currently intend to, update these forward-looking statements.


About Adobe


Adobe (Nasdaq: ADBE) empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit www.adobe.com.


© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe (or one of its subsidiaries) in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260421640376/en/
Investor Relations Contact

Doug Clark

Adobe

ir@adobe.com

Public Relations Contact

Ashley Levine

Adobe

adobepr@adobe.com


Original: Adobe Announces New $25 Billion Stock Repurchase Program

Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing CampaignsApril 21, 2026 12:00 PM
Business Wire
Today at Adobe Summit — the flagship customer experience conference — Adobe (Nasdaq: ADBE) announced a new partnership with Xfinity, Comcast’s consumer brand delivering WiFi, mobile, entertainment, and home services to millions of customers across the U.S. The partnership will help accelerate on-brand creative campaign production to help scale customized marketing messaging with improved efficiency.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260421794274/en/
As demand for timely, relevant content across channels continues to grow, this collaboration will enable Xfinity to design and build technology solutions that will scale creative production while strengthening a cohesive and consistent brand identity. Today, Xfinity’s marketing engine supports millions of customers with content built for relevance, reach, and consistency. Each campaign includes thousands of assets across platforms and cultural moments, often featuring beloved Comcast NBCUniversal franchises and characters all unified through carefully aligned brand standards.


To address this, Xfinity is testing Adobe Brand Intelligence across its end-to-end creative workflow. Layering this advanced AI across the content supply chain will embed brand governance directly into content creation and review. It moves teams beyond static brand guidelines, into a continuously-learning system that ingests qualitative and nuanced inputs such as review cycle feedback, annotations, rejections, and approvals.


“This partnership with Adobe allows us to embed brand intelligence into every step of our marketing workflows so our teams can spend less time managing work and more time crafting the standout storytelling that defines the Xfinity brand,” said Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Xfinity. “We’re quickly evolving how we work and are increasingly using agentic tools to remove friction from our processes, enabling our people to move faster, focus on creativity, and bring more authenticity and emotion into the stories we tell as part of the Xfinity ‘Imagine That’ brand platform.”


“Traditionally, brand governance has depended on static guidelines, point-in-time approvals, and manual reviews that struggle to keep pace as brands scale content across channels,” said Varun Parmar, Senior Vice President & General Manager, Adobe GenStudio and Firefly Enterprise at Adobe. “Adobe Brand Intelligence fundamentally changes this by embedding brand identity into production workflows so that teams can rapidly adapt content at scale while maintaining brand consistency and the trust audiences expect.”


Brand integrity at scale


With Adobe Brand Intelligence, Xfinity can reduce production bottlenecks caused by channel variants and inconsistent execution of brand standards that slow down internal reviews—factors that can extend campaign timelines by weeks. By weaving brand standards directly into production workflows, content variants can be assembled and validated at the same time, enabling teams to launch campaigns in days instead of weeks. Across multiple major campaigns during a six-month period in 2025, Xfinity teams identified thousands of brand validation issues such as tone, visual identity, layout, or compliance, resulting in rework that stretched campaign timelines.


These patterns highlighted the need for a solution that can identify issues earlier during creative production to accelerate go-to-market.


True personalization at scale


Targeted customer membership campaigns are some of the most complex Xfinity produces, requiring hundreds of custom creative variants across audiences, channels, and offers – each requiring strict brand adherence. To remove this complexity, Xfinity teams are looking to leverage Brand Intelligence in workflows for a new Xfinity membership campaign to streamline how assets are built and reviewed. Teams are piloting the new technology to assemble and validate hundreds of personalized display and email assets from a small set of base creatives, allowing brand compliance issues to be addressed as work progresses rather than cause bottlenecks later. This simplifies one of Xfinity’s most time-consuming processes and is critical for teams that previously could only deliver roughly 10% of the personalized content they wished to create for different audiences and moments.


Adobe Brand Intelligence has the potential to provide the foundation for Xfinity’s creative content supply chain, working alongside Adobe GenStudio for Performance Marketing, which Xfinity is also experimenting with to optimize campaign activation and performance measurement across channels. Together these solutions will fuel Xfinity’s end-to-end creative content workflow, integrated with Adobe Firefly Creative Production for Enterprise, where tasks such as resizing or background swapping will be automated and validated for brand compliance as assets are created. Xfinity also leverages Adobe Workfront, a work management application where Adobe Brand Intelligence helps shorten review cycles. Together, these solutions will help Xfinity unlock personalization at scale while driving engagement in an attention-based economy.


About Adobe


Adobe’s mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. For more visit www.adobe.com.


© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260421794274/en/
Patrick Heffernan

Adobe

pheffernan@adobe.com


Original: Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing Campaigns

ADBE, is this the bottom

The End of AI Euphoria and the Return to Digital Realism

A Market Sobering Analysis

For months, the tech world has been under a form of collective hypnosis. Promises that Artificial Intelligence (AI) would replace everything—from software engineers to entire enterprise giants—led to irrational surges for some, and a catastrophic, unjustified collapse in the stock prices of proven companies, some dropping as much as 75%.
https://substack.com/@independentvalue1

Adobe Unveils Firefly AI Assistant to Streamline Creative WorkflowsApril 15, 2026 10:06 AM
IH Market News
Adobe (NASDAQ:ADBE) has introduced Firefly AI Assistant, a new conversational tool designed to help creators manage complex workflows across multiple Creative Cloud applications using natural language prompts.Set to launch in public beta soon within Adobe Firefly, the assistant allows users to describe the outcomes they want, while the system coordinates tasks across applications such as Photoshop, Premiere, Lightroom, Express and Illustrator. It also retains context between sessions and connects with Frame.io to support collaboration, reviews and feedback.Adobe has also broadened Firefly’s feature set with new tools for video and image editing. The updated Firefly Video Editor includes improved speech processing, more advanced color controls and integration with Adobe Stock, providing access to more than 800 million licensed assets. Additional image tools include Precision Flow for generating variations and AI Markup for more accurate edit placement.The company has expanded its AI ecosystem by adding Kling 3.0 and Kling 3.0 Omni video models, bringing the total number of supported AI models on the platform to over 30. These join existing collaborations with providers such as Google, Runway and ElevenLabs.“Adobe is leading the shift into a new era of agentic creativity, where you direct how your work takes shape and your perspective, voice and taste become the most powerful creative instruments of all,” said David Wadhwani, President, Creativity & Productivity Business at Adobe.Adobe said the assistant will also work with external AI systems, including Anthropic’s Claude. While the new video and image editing features are already available to Firefly subscribers, the AI Assistant itself is expected to enter public beta in the coming weeks.The announcement comes ahead of Adobe Summit, the company’s annual customer experience conference.Adobe stock price

Original: Adobe Unveils Firefly AI Assistant to Streamline Creative Workflows

Adobe to Host Investor Session at Adobe SummitApril 14, 2026 1:00 PM
Business Wire
Today, Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced it will host an investor session with financial analysts and investors at Adobe Summit, the flagship customer experience event, in Las Vegas, NV on Tuesday, April 21, 2026 at 2:00 p.m. Pacific Time. Adobe’s executive team will discuss company strategy and the latest product innovations. The event will be streamed live on the Adobe Investor Relations Site. Following the event, a recording and related materials will be made available on the site.


About Adobe


Adobe empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit www.adobe.com.


© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260414400727/en/
Investor relations contact

Doug Clark

Adobe

Ir@adobe.com


Public relations contact

Ashley Levine

Adobe

adobepr@adobe.com


Original: Adobe to Host Investor Session at Adobe Summit

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Adobe beats estimates but announces CEO departure; shares slideMarch 13, 2026 7:15 AM
IH Market News
Adobe (NASDAQ:ADBE) said Thursday that long-serving chief executive Shantanu Narayen will step down after eighteen years in the role, adding that its board has begun the process of selecting a successor.The announcement came alongside quarterly results that exceeded analyst expectations on both revenue and earnings, as well as guidance for the current quarter that largely came in ahead of forecasts.Despite the strong financial update, ADBE shares fell more than 8% in premarket trading on Friday.



CEO departure after long tenure



Narayen has been with Adobe since 1998 and rose through several leadership roles before becoming chief executive in December 2007. One of his most significant strategic decisions was transitioning Adobe’s software portfolio to a cloud-based subscription model.During his tenure, Adobe’s annual revenue expanded dramatically, climbing to $23.77 billion from $3.58 billion.“Over the coming months, I will be working with Frank Calderoni, our lead Director, and the Board of Directors to identify my successor and to ensure a smooth transition. I will stay on as Chair of the Board to support the next CEO just as John and Chuck did when I took on this role,” Narayen told employees in an email.Over the same period, Adobe’s share price increased to $269.78 from $42.14, although the company carried out a 2:1 stock split in May 2005.“We grew from ~3K employees to >30K employees, delivered technology that touched billions of people as customers of our products or the digital experiences that our customers create, leading to our revenue growing from $25B,” Narayen said.



Quarterly results exceed expectations



Looking at the company’s financial performance, Adobe reported adjusted earnings of $6.06 per share on revenue of $6.40 billion for its fiscal first quarter of 2026. Analysts had expected earnings of $5.86 per share on revenue of $6.28 billion.The San Jose, California-based company is widely known for software products such as Photoshop and Premiere Pro, and has also expanded its presence in artificial intelligence through Adobe Firefly, a suite of generative AI tools designed for images, video, audio and vector graphics.Adobe reported annualized recurring revenue (ARR) of $26.06 billion at the end of the quarter, while remaining performance obligations stood at $22.22 billion. However, net new ARR of $400 million declined about 11% year-over-year, with management pointing to weakness in the traditional Stock business and the timing of monetization for its freemium offerings.“The resignation of long-time CEO Shantanu Narayen stoked investor fears of further transitions ahead for Adobe. However, the leadership transition may be overshadowing signs of stabilization in the core business,” Morgan Stanley analyst Keith Weiss said in a note.



Outlook remains solid



For fiscal Q2, Adobe forecasts adjusted earnings of $5.80 to $5.85 per share on revenue between $6.43 billion and $6.48 billion. Analysts had been expecting earnings of $5.70 per share on revenue of $6.43 billion.The results arrive at a time when investor sentiment around artificial intelligence has evolved. Market participants have shifted from the view that AI will benefit the entire sector to a more selective outlook where AI will create distinct winners and losers, particularly within established software-as-a-service businesses.“While usage/user metrics in ADBE’s AI business continue to improve and confidence in 2H acceleration is high, we believe investors will have a somewhat harder time underwriting that confidence given incremental uncertainty,” Wolfe Research analysts commented.“That said, with shares at 13x CY27 GAAP P/E, shares still appear too cheap for continued double-digit EPS growth over at least the next two years,” they added, reiterating an Outperform rating while lowering their price target to $320 from $375.Adobe stock price

Original: Adobe beats estimates but announces CEO departure; shares slide

Oil holds above $100 as Iran conflict keeps markets on edge — key drivers to watch: Dow Jones, S&P, Nasdaq, Wall Street FuturesMarch 13, 2026 6:33 AM
IH Market News
U.S. stock futures were slightly lower early Friday as crude prices stayed elevated amid ongoing hostilities in the Middle East. Brent crude continues to trade above the $100-per-barrel mark, with little sign of an imminent slowdown in the joint U.S.-Israeli offensive against Iran, which has now lasted more than a week. Rising energy costs have also fueled concerns about inflation, pushing gold toward a weekly decline, while fresh U.S. inflation data is expected later in the day. In corporate news, Adobe’s (NASDAQ:ADBE) shares weakened after the company revealed that its long-serving chief executive will step down.



Futures edge down



Futures tied to the major U.S. equity indices pointed lower on Friday, suggesting markets may close the week on a subdued note after days of volatility linked to the Iran conflict and tightening oil supplies.As of 04:10 ET, Dow futures were down 241 points, or 0.5%. S&P 500 futures had slipped 35 points, also about 0.5%, while Nasdaq 100 futures were lower by 157 points, or 0.6%.Wall Street’s main indices had already declined in the previous session as investors saw little evidence that tensions in the Middle East would ease soon. Comments from Iran’s new Supreme Leader Mojtaba Khamenei stating that the vital Strait of Hormuz would remain closed helped keep oil prices elevated, weighing on overall market sentiment.Although the U.S. and Israel appear to hold the upper hand militarily, some analysts believe Iran may be attempting to counter the pressure by disrupting shipping through the Strait of Hormuz, a key route that carries roughly one-fifth of global oil supplies.In response to Iran’s grip on the passage, the U.S. Treasury said countries would be allowed to buy certain sanctioned Russian crude until April 11. Treasury Secretary Scott Bessent also indicated that the U.S. Navy may escort commercial ships moving through the strait.



Brent remains above $100



Concerns that the conflict could drag on across a region responsible for a large share of global oil production have pushed Brent crude back above $100 a barrel.Prices have been highly volatile throughout the week. At one point Brent surged close to $120 a barrel before retreating briefly below $90.While these swings have dominated headlines, the bigger question for investors is whether the price surge will persist, according to analysts at Capital Economics.“As it stands, investors in the options market put a one-in-five chance of Brent crude prices being $100 per barrel or higher in three months’ time,” said Kieran Tompkins, Senior Climate and Commodities Economist at Capital Economics, in a note.By 04:33 ET on Friday, Brent futures had climbed 0.6% to $101.04 per barrel, leaving the benchmark up more than 9% over the past week. Before the outbreak of the Iran conflict, Brent had been trading near $70 per barrel.



Gold set for weekly drop



Spot gold was meanwhile heading for a second consecutive weekly decline, reflecting concerns that the Iran conflict could drive a renewed surge in inflation through higher energy costs.A large share of the oil and gas passing through the Strait of Hormuz is used in the production of goods such as fertilizers and plastics. As a result, higher energy prices could ripple through global supply chains and intensify inflationary pressures worldwide.These concerns may also prompt central banks, including the Federal Reserve, to reconsider plans for near-term interest rate cuts. Higher interest rates tend to attract foreign capital, supporting the U.S. dollar. The dollar index — which measures the greenback against a basket of major currencies — has strengthened as the conflict has intensified.Although gold is traditionally viewed as a safe-haven asset during geopolitical crises, a stronger dollar can reduce its appeal by making bullion more expensive for international buyers.



PCE inflation data ahead



Investors will also be watching closely for the release of the U.S. personal consumption expenditures price index for January later on Friday.Excluding volatile categories such as food and energy, the so-called “core” PCE index is expected to rise 3.1% year-on-year, slightly above the 3.0% recorded in December. The measure is closely followed by financial markets because it is one of the Federal Reserve’s preferred indicators when setting monetary policy.Interestingly, the Commerce Department’s PCE readings have recently run hotter than the Labor Department’s consumer price index figures. This divergence largely reflects differences in weighting — particularly for housing and healthcare — as well as variations in scope and how consumer substitution effects are measured. Specifically, the lower weighting of cooling shelter costs in the PCE and higher exposure to rising medical costs have caused the PCE to remain more elevated than CPI.On Wednesday, February’s CPI data showed relatively moderate inflation of 2.4% year-on-year.However, it is important to note that the latest inflation data largely reflects a period before the outbreak of the Iran conflict, which began with U.S. and Israeli air strikes on Iran in late February. Since then, the inflation outlook has become more uncertain.



Adobe CEO to step down



Adobe shares declined in after-hours trading after the company announced that Shantanu Narayen, who has led the firm for eighteen years, will step down as chief executive while the board begins a search for a successor.Narayen joined Adobe in 1998 and rose through the ranks before becoming CEO in December 2007. One of his most significant strategic decisions was shifting the company’s software offerings to a cloud-based subscription model.During his tenure, Adobe’s annual revenue increased dramatically, rising from $3.58 billion to $23.77 billion.The San Jose, California-based company — known for software products including the image editor Photoshop and video editing tool Premiere Pro — also reported quarterly results that beat expectations on both revenue and profit and issued guidance for the current quarter that largely exceeded market forecasts.Adobe stock price

Original: Oil holds above $100 as Iran conflict keeps markets on edge — key drivers to watch: Dow Jones, S&P, Nasdaq, Wall Street Futures

Adobe Delivers Record Q1 ResultsMarch 12, 2026 4:05 PM
Business Wire

AI-first ARR more than triples year over year



Total subscription revenue and RPO increases 13% year over year



Record Q1 operating cash flows of $2.96 billion



Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity and productivity for individuals and businesses through innovative platforms and tools, today reported financial results for its first quarter FY2026 ended Feb. 27, 2026.


“Adobe delivered record Q1 results with AI-first ARR more than tripling year over year and subscription revenue growing 13 percent,” said Shantanu Narayen, chair and CEO, Adobe. “Our mission to empower everyone to create represents an even larger opportunity as content powers all experiences in the AI era.”


“Adobe delivered 13 percent subscription revenue growth and record Q1 cash flow of $2.96 billion,” said Dan Durn, executive vice president and CFO, Adobe. “As we accelerate AI-powered capabilities across creativity, productivity and customer experience orchestration, Adobe is well positioned for continued profitable growth.”


First Quarter FY2026 Financial Highlights



Adobe achieved record revenue of $6.40 billion in its first quarter of FY2026, which represents 12% year-over-year growth, or 11% in constant currency. Diluted earnings per share was $4.60 on a GAAP basis and $6.06 on a non-GAAP basis.



Total Adobe Annualized Recurring Revenue (“ARR”) exiting the quarter was $26.06 billion.



GAAP operating income in the first quarter was $2.42 billion and non-GAAP operating income was $3.04 billion. GAAP net income was $1.89 billion and non-GAAP net income was $2.49 billion.



Record Q1 cash flows from operations were $2.96 billion.



Exiting the quarter, Remaining Performance Obligations (“RPO”) were $22.22 billion, and Current Remaining Performance Obligations (“cRPO”) were 67%.



Adobe repurchased approximately 8.1 million shares during the quarter.



First Quarter FY2026 Customer Group Highlights



Total Customer Group subscription revenue was $6.17 billion, which represents 13% year-over-year growth, or 12% in constant currency.



Business Professionals & Consumers subscription revenue was $1.78 billion, which represents 16% year-over-year growth, or 15% in constant currency.



Creative & Marketing Professionals subscription revenue was $4.39 billion, which represents 12% year-over-year growth, or 11% in constant currency.



Financial Targets


These targets factor in expectation for current macroeconomic conditions and do not include contributions from our pending acquisition of Semrush Holdings, Inc., subject to regulatory approvals and other customary closing conditions.


The following table summarizes Adobe’s second quarter FY2026 targets:




Total revenue






$6.43 billion to $6.48 billion








Business Professionals & Consumers subscription revenue






$1.80 billion to $1.82 billion








Creative & Marketing Professionals subscription revenue






$4.41 billion to $4.44 billion








Earnings per share1






GAAP: $4.35 to $4.40






Non-GAAP: $5.80 to $5.85








1

Targets assume non-GAAP operating margin of ~44.5%, GAAP tax rate of ~22.5%, non-GAAP tax rate of ~18.0% and diluted share count of ~402 million for second quarter FY2026.







In addition, Adobe is reaffirming previously issued FY2026 targets.


Adobe CEO Announces Decision to Transition


Shantanu Narayen, who has served as CEO of Adobe for eighteen years, has decided to transition from his position as CEO after a successor has been appointed. Narayen will remain as Chair of the Board. The Board of Directors has appointed Frank Calderoni, Lead Independent Director of Adobe, as Chair to the special committee to direct the process that will consider both internal and external candidates.


Adobe to Host Conference Call


Adobe will webcast its first quarter fiscal year 2026 earnings conference call today at 2:00 p.m. Pacific Time from its investor relations website: http://www.adobe.com/ADBE. Earnings documents, including Adobe management’s prepared conference call remarks with slides and an investor datasheet are posted to Adobe’s Investor Relations Website in advance of the conference call for reference.


Forward-Looking Statements, Non-GAAP and Other Disclosures


In addition to historical information, this press release contains “forward-looking statements” within the meaning of applicable securities laws, including statements related to our product development plans and new or enhanced offerings; our business, strategy, artificial intelligence (“AI”) and innovation momentum; our market and AI opportunity and future growth; market and AI trends; macroeconomic conditions; fluctuations in foreign currency exchange rates; strategic investments; customer success and groups; industry positioning; expectations regarding acquisitions and other business transactions; and our financial targets and assumptions related thereto, including revenue, operating margin, operating efficiencies, annualized recurring revenue, tax rate, earnings per share and share count. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; failure to compete effectively; issues relating to development and use of AI; damage to our reputation or brands; failure to realize the anticipated benefits of acquisitions, investments or other strategic transactions; failure to recruit and retain key personnel; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain our sales channels or critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic and geopolitical conditions; complex sales cycles; litigation, regulatory inquiries, investigations and other actions; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed.


Undue reliance should not be placed on the financial information set forth in this press release, which reflects estimates based on information available at this time. These amounts could differ from actual reported amounts stated in Adobe’s Quarterly Report on Form 10-Q for our fiscal quarter ended Feb. 27, 2026, which Adobe expects to file in March 2026.


Adobe assumes no obligation to, and does not currently intend to, update these forward-looking statements.


A reconciliation between GAAP and non-GAAP earnings results and financial targets and a statement regarding use of non-GAAP financial information are provided at the end of this press release and on Adobe’s investor relations website. Definitions of our non-GAAP financial measures are provided in the Current Report on Form 8-K relating to this press release.


About Adobe


Adobe (Nasdaq: ADBE) empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences. For more information, visit www.adobe.com.


©2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe (or one of its subsidiaries) in the United States and/or other countries. All other trademarks are the property of their respective owners.




 



Condensed Consolidated Statements of Income




(In millions, except per share data; unaudited)








 



 






Three Months Ended








 






February 27, 2026






 






February 28, 2025








Revenue:






 






 






 








Subscription






$






6,198






 






 






$






5,483






 








Product






 






90






 






 






 






95






 








Services and other






 






110






 






 






 






136






 








Total revenue






 






6,398






 






 






 






5,714






 








 






 






 






 








Cost of revenue:






 






 






 








Subscription






 






540






 






 






 






490






 








Product






 






6






 






 






 






6






 








Services and other






 






118






 






 






 






126






 








Total cost of revenue






 






664






 






 






 






622






 








 






 






 






 








Gross profit






 






5,734






 






 






 






5,092






 








 






 






 






 








Operating expenses:






 






 






 








Research and development






 






1,110






 






 






 






1,026






 








Sales and marketing






 






1,708






 






 






 






1,495






 








General and administrative






 






463






 






 






 






367






 








Amortization of intangibles






 






35






 






 






 






41






 








Total operating expenses






 






3,316






 






 






 






2,929






 








 






 






 






 








Operating income






 






2,418






 






 






 






2,163






 








 






 






 






 








Non-operating income (expense):






 






 






 








Interest expense






 






(63






)






 






 






(62






)








Investment gains (losses), net






 






5






 






 






 






6






 








Other income (expense), net






 






62






 






 






 






75






 








Total non-operating income (expense), net






 






4






 






 






 






19






 








Income before income taxes






 






2,422






 






 






 






2,182






 








Provision for income taxes






 






533






 






 






 






371






 








Net income






$






1,889






 






 






$






1,811






 








Basic net income per share






$






4.60






 






 






$






4.15






 








Shares used to compute basic net income per share






 






410






 






 






 






436






 








Diluted net income per share






$






4.60






 






 






$






4.14






 








Shares used to compute diluted net income per share






 






411






 






 






 






438






 










 




Condensed Consolidated Balance Sheets




(In millions; unaudited)










 



 






February 27, 2026






 






November 28, 2025








ASSETS






 






 






 








 






 






 






 








Current assets:






 






 






 








Cash and cash equivalents






$






6,332






 






 






$






5,431






 








Short-term investments






 






558






 






 






 






1,164






 








Trade receivables, net of allowances for doubtful accounts of $12 and $13, respectively






 






2,092






 






 






 






2,344






 








Prepaid expenses and other current assets






 






1,404






 






 






 






1,224






 








Total current assets






 






10,386






 






 






 






10,163






 








 






 






 






 








Property and equipment, net






 






1,852






 






 






 






1,873






 








Operating lease right-of-use assets, net






 






305






 






 






 






312






 








Goodwill






 






12,869






 






 






 






12,857






 








Other intangibles, net






 






454






 






 






 






495






 








Deferred income taxes






 






2,138






 






 






 






2,186






 








Other assets






 






1,700






 






 






 






1,610






 








Total assets






$






29,704






 






 






$






29,496






 








 






 






 






 








LIABILITIES AND STOCKHOLDERS’ EQUITY






 






 






 








 






 






 






 








Current liabilities:






 






 






 








Trade payables






$






419






 






 






$






417






 








Accrued expenses and other current liabilities






 






2,257






 






 






 






2,648






 








Debt






 






849






 






 






 






—






 








Deferred revenue






 






7,275






 






 






 






6,905






 








Income taxes payable






 






506






 






 






 






153






 








Operating lease liabilities






 






84






 






 






 






77






 








Total current liabilities






 






11,390






 






 






 






10,200






 








 






 






 






 








Long-term liabilities:






 






 






 








Debt






 






5,379






 






 






 






6,210






 








Deferred revenue






 






95






 






 






 






125






 








Income taxes payable






 






487






 






 






 






469






 








Operating lease liabilities






 






344






 






 






 






361






 








Other liabilities






 






576






 






 






 






508






 








Total liabilities






 






18,271






 






 






 






17,873






 








 






 






 






 








Stockholders’ equity:






 






 






 








Preferred stock






 






—






 






 






 






—






 








Common stock






 






—






 






 






 






—






 








Additional paid-in capital






 






15,870






 






 






 






15,361






 








Retained earnings






 






47,170






 






 






 






45,354






 








Accumulated other comprehensive income (loss)






 






(295






)






 






 






(245






)








Treasury stock, at cost






 






(51,312






)






 






 






(48,847






)








Total stockholders’ equity






 






11,433






 






 






 






11,623






 








Total liabilities and stockholders’ equity






$






29,704






 






 






$






29,496






 










 




Condensed Consolidated Statements of Cash Flows




(In millions; unaudited)








 



 






Three Months Ended








 






February 27, 2026






 






February 28, 2025








Cash flows from operating activities:






 






 






 








Net income






$






1,889






 






 






$






1,811






 








Adjustments to reconcile net income to net cash provided by operating activities:






 






 






 








Depreciation, amortization and accretion






 






174






 






 






 






217






 








Stock-based compensation






 






509






 






 






 






475






 








Other non-cash adjustments






 






110






 






 






 






(152






)








Changes in deferred revenue






 






340






 






 






 






231






 








Changes in other operating assets and liabilities






 






(64






)






 






 






(100






)








Net cash provided by operating activities






 






2,958






 






 






 






2,482






 








 






 






 






 








Cash flows from investing activities:






 






 






 








Purchases, sales and maturities of short-term investments, net






 






614






 






 






 






(401






)








Purchases of property and equipment






 






(37






)






 






 






(26






)








Purchases and sales of long-term investments, intangibles and other assets, net






 






(103






)






 






 






(57






)








Net cash provided by (used for) investing activities






 






474






 






 






 






(484






)








 






 






 






 








Cash flows from financing activities:






 






 






 








Repurchases of common stock






 






(2,478






)






 






 






(3,250






)








Taxes paid related to net share settlement of equity awards, net of proceeds from treasury stock re-issuances






 






(39






)






 






 






(63






)








Proceeds from issuance of debt






 






—






 






 






 






1,997






 








Repayment of debt






 






—






 






 






 






(1,500






)








Other financing activities, net






 






(27






)






 






 






(25






)








Net cash used for financing activities






 






(2,544






)






 






 






(2,841






)








Effect of exchange rate changes on cash and cash equivalents






 






13






 






 






 






(12






)








Net change in cash and cash equivalents






 






901






 






 






 






(855






)








Cash and cash equivalents at beginning of period






 






5,431






 






 






 






7,613






 








Cash and cash equivalents at end of period






$






6,332






 






 






$






6,758






 










 




Non-GAAP Results








 



The following table shows Adobe’s GAAP results reconciled to non-GAAP results included in this release.








 



(In millions, except per share data)






Three Months Ended








 






February 27,

2026






 






February 28,

2025






 






November 28,

2025








Operating income:






 






 






 






 






 








 






 






 






 






 






 








GAAP operating income






$






2,418






 






 






$






2,163






 






 






$






2,261






 








Stock-based and deferred compensation expense






 






514






 






 






 






469






 






 






 






501






 








Amortization of intangibles






 






39






 






 






 






83






 






 






 






61






 








Acquisition-related expenses






 






2






 






 






 






—






 






 






 






1






 








Loss contingency (*)






 






62






 






 






 






—






 






 






 






—






 








Non-GAAP operating income






$






3,035






 






 






$






2,715






 






 






$






2,824






 








 






 






 






 






 






 








Net income:






 






 






 






 






 








 






 






 






 






 






 








GAAP net income






$






1,889






 






 






$






1,811






 






 






$






1,856






 








Stock-based and deferred compensation expense






 






514






 






 






 






469






 






 






 






501






 








Amortization of intangibles






 






39






 






 






 






83






 






 






 






61






 








Acquisition-related expenses






 






2






 






 






 






—






 






 






 






1






 








Loss contingency (*)






 






62






 






 






 






—






 






 






 






—






 








Investment (gains) losses, net






 






(5






)






 






 






(6






)






 






 






(12






)








Income tax adjustments






 






(13






)






 






 






(133






)






 






 






(113






)








Non-GAAP net income






$






2,488






 






 






$






2,224






 






 






$






2,294






 








 






 






 






 






 






 








Diluted net income per share:






 






 






 






 






 








 






 






 






 






 






 








GAAP diluted net income per share






$






4.60






 






 






$






4.14






 






 






$






4.45






 








Stock-based and deferred compensation expense






 






1.25






 






 






 






1.07






 






 






 






1.20






 








Amortization of intangibles






 






0.10






 






 






 






0.19






 






 






 






0.15






 








Loss contingency (*)






 






0.15






 






 






 






—






 






 






 






—






 








Investment (gains) losses, net






 






(0.01






)






 






 






(0.01






)






 






 






(0.03






)








Income tax adjustments






 






(0.03






)






 






 






(0.31






)






 






 






(0.27






)








Non-GAAP diluted net income per share






$






6.06






 






 






$






5.08






 






 






$






5.50






 








 






 






 






 






 






 








Shares used to compute diluted net income per share






 






411






 






 






 






438






 






 






 






417






 









The following table shows Adobe’s first quarter fiscal year 2026 GAAP tax rate reconciled to the non-GAAP tax rate included in this release.








 



 






First Quarter




Fiscal 2026








Effective income tax rate:






 








 






 








GAAP effective income tax rate






 






22.0






 






%








Income tax adjustments






 






(0.7






)






 








Stock-based and deferred compensation expense






 






(3.0






)






 








Loss contingency (*)






 






(0.3






)






 








Non-GAAP effective income tax rate (**)






 






18.0






 






%









(*)






Associated with the settlement of an outstanding litigation matter which reflects ongoing negotiations








(**)






Represents Adobe’s fixed long-term non-GAAP tax rate based on projections and currently available information for fiscal 2026 through fiscal 2028








 




Reconciliation of GAAP to Non-GAAP Financial Targets and Assumptions








 



The following tables show Adobe's second quarter fiscal year 2026 financial targets and assumptions reconciled to non-GAAP financial targets and assumptions included in this release.








 



(Shares in millions)






Second Quarter Fiscal 2026








 






Low






 






High








Diluted net income per share:






 






 






 








 






 






 






 








GAAP diluted net income per share






$






4.35






 






 






$






4.40






 








Stock-based and deferred compensation expense






 






1.33






 






 






 






1.33






 








Amortization of intangibles






 






0.10






 






 






 






0.10






 








Acquisition-related expenses






 






0.03






 






 






 






0.03






 








Income tax adjustments






 






(0.01)






 






 






 






(0.01)






 








Non-GAAP diluted net income per share






$






5.80






 






 






$






5.85






 








 






 






 






 








Shares used to compute diluted net income per share






402






 






 






402






 









 






Second Quarter




Fiscal 2026








Operating margin:






 








 






 








GAAP operating margin






 






35.0






%








Stock-based and deferred compensation expense






 






8.7






 








Amortization of intangibles






 






0.6






 








Acquisition-related expenses






 






0.2






 








Non-GAAP operating margin






 






44.5






%









 






Second Quarter




Fiscal 2026








Effective income tax rate:






 








 






 








GAAP effective income tax rate






 






22.5






 






%








Stock-based and deferred compensation expense






 






(3.0






)






 








Income tax adjustments






 






(1.5






)






 








Non-GAAP effective income tax rate (**)






 






18.0






 






%









(**)






Represents Adobe’s fixed long-term non-GAAP tax rate based on projections and currently available information for fiscal 2026 through fiscal 2028








 


Use of Non-GAAP Financial Information


Adobe continues to provide all information required in accordance with GAAP, but believes evaluating its ongoing operating results may not be as useful if an investor is limited to reviewing only GAAP financial measures. Adobe uses non-GAAP financial information to evaluate its ongoing operations and for internal planning and forecasting purposes. Adobe's management does not itself, nor does it suggest that investors should, consider such non-GAAP financial measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Adobe presents such non-GAAP financial measures in reporting its financial results to provide investors with an additional tool to evaluate Adobe's operating results. Adobe believes these non-GAAP financial measures are useful because they allow for greater transparency with respect to key metrics used by management in its financial and operational decision-making. This allows institutional investors, the analyst community and others to better understand and evaluate Adobe’s operating results and future prospects in the same manner as management.


Adobe's management believes it is useful for itself and investors to review, as applicable, both GAAP information as well as non-GAAP measures, which may exclude items such as stock-based and deferred compensation expenses, amortization of intangibles, investment gains and losses, income tax adjustments and other items that are not considered part of Adobe’s ongoing operations, and the income tax effect of the non-GAAP pre-tax adjustments from the provision for income taxes. Adobe uses these non-GAAP measures in order to assess the performance of Adobe's business and for planning and forecasting in subsequent periods. Whenever such a non-GAAP measure is used, Adobe provides a reconciliation of the non-GAAP financial measure to the most closely applicable GAAP financial measure. Investors are encouraged to review the related GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measure as detailed above.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260312749997/en/
Investor Relations Contact

Doug Clark

Adobe

ir@adobe.com


Public Relations Contact

Ashley Levine

Adobe

adobepr@adobe.com


Original: Adobe Delivers Record Q1 Results