The world’s most popular laptop is better than ever with even
more performance, faster Wi-Fi, and support for up to two external
displays — all in its strikingly thin and light design with up to
18 hours of battery life
Apple® today announced the new MacBook Air® with the powerful M3
chip, taking its incredible combination of power-efficient
performance and portability to a new level. With M3, MacBook Air is
up to 60 percent faster than the model with the M1 chip and up to
13x faster than the fastest Intel-based MacBook Air.1 And with a
faster and more efficient Neural Engine in M3, MacBook Air
continues to be the world’s best consumer laptop for AI. The 13-
and 15-inch MacBook Air both feature a strikingly thin and light
design, up to 18 hours of battery life,1 a stunning Liquid Retina®
display, and new capabilities, including support for up to two
external displays and up to 2x faster Wi-Fi than the previous
generation. With its durable aluminum unibody enclosure that’s
built to last, the new MacBook Air is available in four gorgeous
colors: midnight, which features a breakthrough anodization seal to
reduce fingerprints; starlight; space gray; and silver. Combined
with its world-class camera, mics, and speakers; MagSafe® charging;
its silent, fanless design; and macOS®, MacBook Air delivers an
unrivaled experience — making the 13-inch model the world’s
bestselling laptop and the 15-inch model the world’s bestselling
15-inch laptop. Customers can order starting today, with
availability beginning Friday, March 8.
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The new 13- and 15-inch MacBook Air soars
with the powerful M3 chip, featuring a super-portable design,
power-efficient performance, and all-day battery life. (Photo:
Business Wire)
“MacBook Air is our most popular and loved Mac, with more
customers choosing it over any other laptop. And today it gets even
better with the M3 chip and new capabilities,” said Greg Joswiak,
Apple’s senior vice president of Worldwide Marketing. “From college
students pursuing their degrees, to business users who need
powerful productivity, or anyone who simply wants the unmatched
combination of performance, portability, and industry-leading
battery life, all in a fanless design, the new MacBook Air
continues to be the world’s best thin and light laptop.”
Blazing-Fast Performance with M3
Built using industry-leading 3-nanometer technology, the M3 chip
brings even faster performance and more capabilities to MacBook
Air. Featuring a powerful 8-core CPU, up to a 10-core GPU, and
support for up to 24GB of unified memory, the new MacBook Air is up
to 60 percent faster than the model with M1 and up to 13x faster
than the fastest Intel-based MacBook Air.1 It also features up to
18 hours of battery life, which is up to six hours longer than an
Intel-based MacBook Air.1 Users will feel the blazing speed of M3
in everything they do, from everyday productivity, to demanding
tasks like photo and video editing, and software development. And
with the next-generation GPU of M3, the new MacBook Air supports
hardware-accelerated mesh shading and ray tracing, offering more
accurate lighting, reflections, and shadows for extremely realistic
gaming experiences. It also includes the latest media engine with
support for AV1 decode, providing more efficient and higher-quality
video experiences from streaming services.
M3 takes MacBook Air performance even further:
- Game titles like No Man’s Sky run up to 60 percent faster than
the 13-inch MacBook Air with the M1 chip.1
- Enhancing an image with AI using Photomator’s Super Resolution
feature is up to 40 percent faster than the 13-inch model with the
M1 chip, and up to 15x faster for customers who haven’t upgraded to
a Mac with Apple silicon.1
- Working in Excel spreadsheets is up to 35 percent faster than
the 13-inch model with the M1 chip, and up to 3x faster for
customers who haven’t upgraded to a Mac with Apple silicon.1
- Video editing in Final Cut Pro® is up to 60 percent faster than
the 13-inch model with the M1 chip, and up to 13x faster for
customers who haven’t upgraded to a Mac with Apple silicon.1
- Compared to a PC laptop with an Intel Core i7 processor,
MacBook Air delivers up to 2x faster performance, up to 50 percent
faster web browsing, and up to 40 percent longer battery
life.1
World’s Best Consumer Laptop for AI
With the transition to Apple silicon, every Mac® is a great
platform for AI. M3 includes a faster and more efficient 16-core
Neural Engine, along with accelerators in the CPU and GPU to boost
on-device machine learning, making MacBook Air the world’s best
consumer laptop for AI. Leveraging this incredible AI performance,
macOS delivers intelligent features that enhance productivity and
creativity, so users can enable powerful camera features, real-time
speech to text, translation, text predictions, visual
understanding, accessibility features, and much more.
With a broad ecosystem of apps that deliver advanced AI
features, users can do everything from checking their homework with
AI Math Assistance in Goodnotes 6, to automatically enhancing
photos in Pixelmator Pro, to removing background noise from a video
using CapCut. Combined with the unified memory architecture of
Apple silicon, MacBook Air can also run optimized AI models,
including large language models (LLMs) and diffusion models for
image generation locally with great performance. In addition to
on-device performance, MacBook Air supports cloud-based solutions,
enabling users to run powerful productivity and creative apps that
tap into the power of AI, such as Microsoft Copilot for Microsoft
365, Canva, and Adobe Firefly.
World’s Most Popular Laptop
More people choose MacBook Air over any other laptop, and M3
raises the bar yet again with its phenomenal combination of
performance, portability, and capabilities users love:
- Two perfect sizes in a super-portable design: With a durable
aluminum enclosure that’s built to last, the 13- and 15-inch
MacBook Air have fantastic battery life, are incredibly light, and
are less than half an inch thin, so users can work, play, or create
from anywhere. The 13-inch model provides the ultimate in
portability, while the 15-inch model offers even more screen real
estate for multitasking. There’s a perfect size for everyone, from
students on the go to business professionals who prefer a larger
screen.
- Gorgeous Liquid Retina display: MacBook Air features a
brilliant 13.6- or 15.3-inch Liquid Retina display with up to 500
nits of brightness, support for 1 billion colors, and up to 2x the
resolution of comparable PC laptops. Content looks vivid with sharp
detail, and text appears super crisp.
- Support for up to two external displays: MacBook Air with M3
now supports up to two external displays when the laptop lid is
closed — perfect for business users, or anyone who requires
multiple displays for multitasking across apps or spreading out
documents at the same time.
- Versatile connectivity: MacBook Air with M3 features Wi-Fi 6E,
which delivers download speeds that are up to twice as fast as the
previous generation. It also includes MagSafe charging and two
Thunderbolt ports for connecting accessories, along with a 3.5mm
headphone jack.
- Camera, mics, and speakers: With a 1080p FaceTime® HD camera,
users will look their best whether they’re connecting with friends
and family, or collaborating with coworkers around the world. Users
will also sound their best with a three-mic array and enhanced
voice clarity on audio and video calls. MacBook Air features an
immersive sound system with support for Spatial Audio along with
Dolby Atmos, so users can enjoy three-dimensional soundstages for
music and movies.
- Magic Keyboard and Touch ID: The comfortable and quiet backlit
Magic Keyboard® comes with a full-height function row with Touch
ID®, giving users a fast, easy, and secure way to unlock their Mac;
sign in to apps and websites; and make purchases with Apple Pay® —
all with the touch of a finger.
The Magic of macOS
Together with macOS, the MacBook Air experience is
unrivaled:
- macOS Sonoma: Users can now place widgets right on the desktop,
interact with them with just a click, and even access the extensive
ecosystem of iPhone® widgets on MacBook Air. Video conferencing
gets more engaging with great features like Presenter Overlay and
Reactions. Profiles in Safari® keep browsing separate between
multiple topics or projects, while web apps provide faster access
to favorite websites. And gaming gets even better with Game
Mode.
- Enhanced productivity: All users, including business
professionals, can take advantage of the expansive display on
MacBook Air with Split View, or spread out across screens with
support for up to two external displays. Features like Stage
Manager® also help users like students focus on the task in front
of them.
- Better with iPhone: With Continuity, MacBook Air works
seamlessly across iPhone and other Apple devices. Features like
AirDrop® allow users to share and receive photos, documents, and
more across nearby Apple devices. Universal Clipboard lets users
easily copy images, video, or text from an app on one Apple device,
and effortlessly paste them into another app on a nearby Mac.
Continuity Camera makes it easy for users to scan or take a picture
of something nearby with their iPhone and have it appear instantly
on their Mac. And Handoff® lets them start a task like answering an
email on one Apple device and easily finish it on another.
- Wide array of apps: MacBook Air comes with powerful apps built
in, including FaceTime, Freeform®, iMovie®, GarageBand®, and
Photos, as well as productivity apps including Pages®, Numbers®,
and Keynote®, making it easy for users to create amazing work. And
with thousands of apps optimized for Apple silicon, all of users’
go-to apps run incredibly fast in macOS — including Microsoft 365
and many of their favorite iOS apps.
Better for the Environment
The new MacBook Air is the first Apple product to be made with
50 percent recycled content, including 100 percent recycled
aluminum in the enclosure, 100 percent recycled rare earth elements
in all magnets and, in another first for Apple, 100 percent
recycled copper in the main logic board. MacBook Air meets Apple’s
high standards for energy efficiency, and is free of mercury,
brominated flame retardants, and PVC. The packaging is 99 percent
fiber-based, bringing Apple closer to its goal to remove plastic
from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations,
and by 2030, plans to be carbon neutral across the entire
manufacturing supply chain and the life cycle of every product.
Pricing and Availability
- Customers can order the new MacBook Air with M3 starting
Monday, March 4, on apple.com/store and in the Apple Store® app in
28 countries and regions, including the U.S. It will begin arriving
to customers, and will be in Apple Store locations and Apple
Authorized Resellers, starting Friday, March 8.
- The 13-inch MacBook Air with M3 starts at $1,099 (U.S.) and
$999 (U.S.) for education, and the 15‑inch MacBook Air with M3
starts at $1,299 (U.S.) and $1,199 (U.S.) for education. Both are
available in midnight, starlight, silver, and space gray.
- The 13-inch MacBook Air with M2, available in midnight,
starlight, silver, and space gray, now starts at $999 (U.S.) and
$899 (U.S.) for education.
- Additional technical specifications, configure-to-order
options, and accessories are available at apple.com/mac.
- With Apple Trade In®, customers can trade in their current
computer and get credit toward a new Mac. Customers can visit
apple.com/shop/trade-in to see what their device is worth.
- When customers shop at Apple using Apple Card®, they can pay
monthly at 0 percent APR for their new MacBook Air when they choose
to check out with Apple Card Monthly Installments, and they’ll get
3 percent Daily Cash® back — all upfront.
- Every customer who buys a Mac from their Apple Store can enjoy
a free Online Personal Session with an Apple Specialist, get their
product set up — including help with data transfer — and receive
guidance on how to get the most out of their new Mac.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s six software platforms — iOS, iPadOS, macOS, watchOS,
visionOS, and tvOS — provide seamless experiences across all Apple
devices and empower people with breakthrough services including the
App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than
100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.
1Testing was conducted by Apple in January 2024. See
apple.com/macbook-air for more information.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or email Apple’s Media Helpline at
media.help@apple.com.
© 2024 Apple Inc. All rights reserved. Apple, the Apple logo,
MacBook Air, Liquid Retina, MagSafe, macOS, Final Cut Pro, Mac,
FaceTime, Magic Keyboard, Touch ID, Apple Pay, iPhone, Safari,
Stage Manager, AirDrop, Handoff, Freeform, iMovie, GarageBand,
Pages, Numbers, Keynote, Apple Store, Apple Trade In, Apple Card,
and Daily Cash are trademarks of Apple. Other company and product
names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240304158359/en/
Starlayne Meza Apple starlayne_meza@apple.com
Lizette Viviana Du Pond Apple ldupond@apple.com
Apple (NASDAQ:AAPL)
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