With Google's advanced Gemini models and
Google Workspace, Wayfair is now able to enhance product catalog,
employee productivity, and customer experience
SUNNYVALE, Calif., Jan. 12,
2025 /PRNewswire/ -- Wayfair and Google Cloud
today announced an expanded partnership to significantly enhance
the online retailer's product catalog with Google's advanced Gemini
models on Vertex AI and to improve employee collaboration by
deploying Google Workspace to its thousands of employees worldwide.
By using Google's AI technologies, Wayfair has already seen
improvements in workforce efficiency and operational cost
savings.
"At Wayfair, we believe gen AI is the key to unlocking the next
generation of retail experiences," said Fiona Tan, Chief Technology Officer at Wayfair.
"With Google Cloud, we've been able to efficiently scale and enrich
our product catalogs, enabling us to support a more seamless and
engaging shopping experience for our customers."
Gemini on Vertex AI for Automated Catalog Enrichment
In the fast-paced world of e-commerce, surfacing the right
products at the right time is crucial. Wayfair is already seeing
results from its use of Gemini on Google Cloud, including:
- Faster Time-to-Market: Instead of manually tagging
each new product across its 30 million product portfolio, Wayfair
is using Gemini on Google Cloud to automatically categorize
products, reducing the time needed to curate new and update
existing product listings by 67%.
- Significant Cost Savings: By removing the tedious
process of manually tagging attributes like color and style,
Wayfair estimates it will drive hundreds of thousands in cost
savings per year.
- Better Listing Quality: Gemini's ability to analyze
images opened up new possibilities for Wayfair, such as
automatically catching errors in product dimensions listed in the
catalog, leading to better customer satisfaction.
- Improved Customer Experience: Increasing the
accuracy of product attributes like color and subject, and
improving the coverage of these attribute tags in the catalog,
improved conversion rates when customers use these filters by
~2%.
- More Responsible Content Management: With Gemini,
Wayfair now has a scalable, AI-augmented process for identifying
and flagging inappropriate materials.
Gemini for Workspace to Enhance Employee Productivity
In addition to catalog enrichment, Wayfair is also leveraging
Gemini for Google Workspace to improve the productivity of
employees and create better experiences for them. Wayfair has had
success using Gemini in Gmail, Google Docs, and more to help
employees streamline and collaborate on tasks like drafting and
responding to emails, summarizing and proofreading documents,
building presentation templates, and more. Wayfair is also finding
success using Gems, which are customized versions of Gemini to help
with tasks or get deep expertise in new areas. With Gemini for
Workspace and Gems, Wayfair has seen a boost to employee
productivity, enhanced collaboration, and improvements in
creativity across the organization.
"Wayfair is redefining what's possible in retail with Google
Cloud's generative AI," said Matt
Renner, President, Global Revenue at Google Cloud. "By
harnessing the power of Gemini and Google Workspace, Wayfair is not
only automating complex tasks and boosting employee collaboration,
but also creating more personalized and engaging experiences for
every shopper. This is a prime example of how AI can transform
businesses and deliver tangible benefits to customers and
employees."
About Google Cloud
Google Cloud is the new way to the cloud, providing AI,
infrastructure, developer, data, security, and collaboration tools
built for today and tomorrow. Google Cloud offers a powerful, fully
integrated and optimized AI stack with its own planet-scale
infrastructure, custom-built chips, generative AI models and
development platform, as well as AI-powered applications, to help
organizations transform. Customers in more than 200 countries and
territories turn to Google Cloud as their trusted technology
partner.
About Google Workspace
Google Workspace is a suite of productivity apps, including
Gmail, Drive, Calendar, Docs, Meet, Vids, and more, that are
trusted by more than 3 billion users and over 10 million paying
customers. Google Workspace helps people and teams do their best
work across any device, from anywhere. AI has been used in Google
Workspace for years to improve grammar, efficiency, security, and
more with features like Smart Reply, Smart Compose, and malware and
phishing protection in Gmail. Now, Gemini for Google Workspace
brings AI into the entire suite.
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SOURCE Google Cloud