Serent Capital Announces Acquisition of Knowland by Cendyn
2024年10月3日 - 1:32AM
ビジネスワイヤ(英語)
Serent Capital, a growth-focused private equity firm that
invests in founder-led B2B SaaS and technology companies, announced
that its portfolio company, Knowland, a leading provider of
data-as-a-service insights on meetings and events, has been
acquired by Cendyn, a global hospitality cloud-based technology
company.
Founded in 2004, Knowland provides hotels and venues with
powerful data insights and analytics tools to help them optimize
group business and drive revenue growth. Knowland's platform
includes extensive market intelligence data on meetings and events
gathered from over 7,500 hotels across the globe. Its suite of
products provides hoteliers with actionable insights that boost
revenue, speed up the sales cycle, and streamline processes to meet
group sales targets. Serent Capital made a significant investment
in Knowland in 2013, fueling the company's continued innovation and
expansion.
Over the course of Serent Capital's investment, Knowland has
significantly expanded its operations and strengthened its position
as a leading provider of meeting market intelligence in the
hospitality industry. Through the acquisition of three companies,
Knowland has broadened its reach and enhanced its product offerings
to better serve its clients. Knowland's platform now features the
industry's largest historical database of actualized events, with
over 20 million events. These acquisitions have been instrumental
in driving growth and further cementing Knowland's leadership in
the market.
"It has been gratifying to partner with the Knowland team and
support them in building their organization, executing key M&A
initiatives, and honing their long-term strategy," said Lance
Fenton, Partner at Serent Capital. "Over the years, we've seen
Knowland continue to grow as a leader in market intelligence data
for meetings and events, and we are honored to have been a part of
their journey. We look forward to their continued success."
Serent Capital has a robust track record in the hospitality
market, having invested in over 15 hospitality tech companies in
the last decade. To learn more about Serent's partnership with
hospitality companies, visit
https://serentcapital.com/hospitality-and-travel/.
Stifel, Nicolaus acted as a financial advisor to Knowland and
Serent Capital in the transaction.
About Knowland
Celebrating its 20th year in 2024, Knowland is the world’s
leading provider of data-as-a-service insights on meetings and
events for hospitality. With the industry’s largest historical
database of actualized events, thousands of customers trust
Knowland to sell group smarter and maximize their revenue. Knowland
operates globally and is headquartered just outside Washington, DC.
To find out more, visit www.knowland.com.
About Serent Capital
Serent Capital is a growth-focused private equity firm investing
in capital-efficient, B2B SaaS and technology companies. From its
founding, Serent set out to build a distinctly different firm that
prioritizes founders and their companies and provides true hands-on
resources through its 25+ person Growth Team. Serent’s in-house
Growth Team is equipped with a wide range of resources to help
companies accelerate growth, including strategic and operational
support to drive revenue generation, assistance in building a
top-tier executive team, guidance for transformative M&A, and a
community of 400+ founders and operating executives. With $5
billion of assets under management, the firm has partnered with
over 60 founder-led, industry-changing companies and offers
unparalleled hands-on operational support. Discover how Serent
Capital is fueling the growth of innovative companies across a
range of industries at www.serentcapital.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241002882696/en/
Sam Whitford Sam.whitford@serentcapital.com