Imagine Celebrates 15 Years with Rebrand Reflecting Global Growth and Expanded Capabilities
2024年10月3日 - 1:00AM
Imagine, formerly known as Imagine Exhibitions, proudly announces a
significant rebrand as part of its 15th anniversary celebration.
This milestone marks the evolution of the company from a modest
exhibition provider to a global leader in the museum and
attractions industry. The new brand identity reflects Imagine’s
expanded scope of services, its global reach, and its enduring
commitment to creativity and innovation.
Founded in 2009 by CEO Tom Zaller, Imagine has grown from a
small team of exhibition specialists into a comprehensive service
provider with over 125 corporate employees and more than 150 site
staff worldwide. The company’s offerings now span a wide range of
services, including master planning, design, production, retail
design, merchandise development, operations, and marketing,
positioning it as a one-stop solution for both internal projects
and external clients.
Why the Rebrand?As the company evolved beyond traveling
exhibitions, expanding into new markets and service areas, the name
Imagine Exhibitions no longer fully captured its capabilities.
Today, Imagine operates across four main divisions:
- Studio:
Handling expert planning, innovative design, and production to
transform visionary concepts into reality.
- Exhibitions:
Leading the global market with museum-quality, turnkey traveling
exhibitions with over 40 unique exhibitions traveling
worldwide.
- Operations:
Offering seamless management of experiences, including retail and
food & beverage planning, operational consulting, and
more.
- Retail:
Specializing in the design and development of retail environments
and bespoke merchandise for exhibitions and attractions.
To reflect this growth and transformation, Imagine has
unveiled a fresh brand identity along with a redesigned website,
which can be visited at www.theimagineteam.com. The new site
offers enhanced navigation, a showcase of their latest projects,
and valuable resources for partners and clients, all designed to
improve the user experience.
“This rebrand is more than just a new logo—it’s a reflection
of who we’ve become over the last 15 years,” said Tom Zaller,
CEO of Imagine. “Our name now reflects the full spectrum of
possibilities around the services we provide and our commitment to
leading the industry in innovation, creativity, and customer
satisfaction.”
Target Audiences and Key OfferingsImagine’s rebranding
speaks to a diverse array of partners and stakeholders, from
developers and museum representatives to brands and intellectual
property holders:
- Developers and
Attractions: Imagine’s full-service approach—from concept
through execution—ensures that projects are completed efficiently,
maximizing operational success and revenue potential.
- Museums and
Science Centers: Imagine’s expertise in both traveling and
permanent installations allows institutions to refresh their
offerings with content-rich, immersive experiences.
- Studios and IP
Holders: Imagine has a proven track record of transforming
popular IPs such as Angry Birds, Harry Potter, and Jurassic World
into successful, interactive exhibitions.
- Industry
Vendors: With its broad range of projects, Imagine offers
numerous opportunities for collaboration, bringing together
specialized skills to create world-class experiences.
Unique ApproachImagine’s distinctive perspective as both
creator and operator of its exhibitions sets it apart from
traditional firms. Imagine not only produces experiences but also
invests in them, giving Imagine a unique insight into project
management that prioritizes efficiency, profitability, and
long-term success.
“What sets us apart is that we sell tickets for a
living,” said Zaller. “This owner’s perspective ensures that
every project we touch is designed to meet the client’s needs while
also generating meaningful attendance and revenue.”
A Legacy of Success and InnovationKey projects like Harry
Potter: The Exhibition, Downton Abbey: The Exhibition, and Jurassic
World: The Exhibition have cemented Imagine’s status as an industry
leader. The company also owns and operates permanent attractions in
Las Vegas, including Discovering King Tut’s Tomb, Real Bodies and
The Cabinet and The Lock, award winning bar, lounge and
speakeasy. Imagine’s growth has been fueled by a dynamic
leadership team, including COO Debbie Donohue, Senior VP of Retail
Bill Pinkston, and Senior VP of Business Development Shawn McCoy,
among others. Their combined expertise has helped Imagine expand
its portfolio and attract high-profile partners around the
world.
Looking to the FutureAs Imagine moves into its next
chapter, the company is focused on continuing to lead the museum
and attractions industry with innovative solutions, world-class
service, and a dedication to excellence.
About ImagineImagine is a global leader in creating
immersive exhibitions and experiences for museums, attractions, and
brands. From master planning and design to operations and
marketing, Imagine delivers turnkey solutions that captivate
audiences worldwide. With over 40 exhibitions touring globally,
Imagine continues to shape the future of the museum and attractions
industry.
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For media inquiries, please contact:
Laurie B SquireVice President of Marketing & Communications
press@imagineexhibitions.com
Laurie Squire
Imagine
press@imagineexhibitions.com