- Regulators urged to empower transition by giving adult users
informed choice
- Cross-sector engagement encouraged for effective legislation
and enforcement
- A fair, transparent and science-based regulatory
framework advocated
NEW
YORK, Sept. 23, 2024 /PRNewswire/
-- World-leading vaping brand LOST MARY today mapped out a
regulatory framework to reasonably regulate the vaping industry in
the US, in a keynote speech delivered at 2024 New Approaches
Conference in New York City.
This reiterates the vaping brand's long-standing commitment to
positively influencing public health by providing adult smokers and
ex-smokers with alternative products to transition.
"Vaping's key role in harm reduction is largely underestimated
while rampant counterfeits cast a shadow in the US, undermining the
effective role vapes play in helping adult smokers transition,"
said Frankie Chen, LOST MARY's Head
of Communications in the Americas. "It is a tipping point for us to
build trust for this industry, otherwise our mission to end smoking
would never be accomplished."
In the speech, LOST MARY calls on regulators to empower adult
smokers to make informed choices while advocating a fair,
transparent, evidence-based regulatory framework and effective
enforcement with deep engagement of all stakeholders against
counterfeits.
LOST MARY accentuates the vital role vaping products play in
helping smokers transition with solid and independent evidence.
For example, the August research by Action on Smoking and Health
highlights that 2.7 million UK
adult ex-smokers who quit in the last five years used a vape in
their last quit attempt; fruits, as the most popular flavors, are
preferred by 47% of adult vapers in the UK.
The brand has also addressed the challenges suffered by the
harm-reduction industry, particularly regulators' stifling of
innovation and the proliferation of counterfeits in the US.
Staying true to its initiatives of leading industry innovations
and global collaboration against counterfeits, LOST MARY has also
outlined its commitment to ensuring vape safety standards through
innovation, the protection of minors, and the combating of
counterfeits in partnership with stakeholders, including but not
limited to regulators, trade associations, distributors, retailers,
among others.
New Approaches conference was founded as a collaboration between
public health professionals, tobacco control advocates, public
policy experts, and technology innovators working on cutting-edge
research and commercialization of technologies and policies that
aim to end smoking.
About LOST MARY
Global vaping innovator LOST MARY is dedicated to discovering
the value of vaping, setting the trend, and benchmarking the
quality.
LOST MARY is now present in over 50 global markets, where tens
of millions of adult users prefer its products. As of now, the
brand owns over 200 patents worldwide.
For more information, please visit lostmary.com.
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SOURCE LOST MARY