AUDIENCEX Unveils Impressive Performance Metrics from AI-Powered Suite, AUDIENCEX Intelligence
2024年8月15日 - 12:13AM
AUDIENCEX, the AI-enabled, omnichannel advertising partner built to
drive results for brands and agencies, today released data
highlighting the year-to-date impact metrics for AUDIENCEX
Intelligence (AXi), its suite of privacy-safe data science and
performance advertising solutions. The AI-powered AXi suite
optimizes digital advertising campaigns with three powerful tools
that drive significant improvements across key campaign metrics:
AXi Predictor, AXi Optimizer, and AXi Explorer.
AXi Predictor analyzes
behavioral signals using first-party, historical, and log-level
data to model custom predictive audiences to substantially
outperform other prospecting efforts. Predictor segments have
driven exceptional year-to-date aggregate outcomes, including:
- 28% lower CPC
- 31% higher ROAS
- 89% increase in site traffic
AXi Optimizer enables custom
bidding algorithms and real-time optimizations tailored to specific
campaign goals. Optimizer has shown remarkable results as well,
achieving on average:
- 21% lower CPC
- 24% lower CPA
- 110% increase in site traffic
AXi Explorer ensures that every
campaign benefits from full transparency into its specific
performance across all channels. This data visualization tool
creates a single source of truth, pulling together previously
fragmented data and analytics from disparate channels and platforms
to bring measurability to each touchpoint throughout the customer
journey. This level of reporting transparency highlights
AUDIENCEX's commitment to driving superior engagement and cost
efficiency for all clients.
“In today’s fast-paced advertising landscape,
the ability to not only track but also anticipate consumer behavior
is paramount,” said Brittany Wray, VP of Product at AUDIENCEX.
“AUDIENCEX's AI-driven capabilities empower advertisers with the
tools needed to create highly accurate predictive audiences and
drive continued optimization, ensuring that every ad spend delivers
performance to its full potential.”
The AXi suite continues to innovate with the
recent introduction of Predictive Lite segments. This new feature
underscores AUDIENCEX’s commitment to cutting-edge technology and
market demands. Unlike traditional methods that require substantial
client data for seeding, Predictive Lite segments utilize an ideal
client profile modeled from the largest consented US behavioral
graph. This allows advertisers to create effective segments without
initial data, simplifying and accelerating campaign setup.
"Predictive Lite segments represent a major leap
forward in audience targeting," shared Max Yang, VP of Ad
Operations at AUDIENCEX. "These segments optimize in real time,
continuously adjusting based on live campaign performance and
evolving behavioral data. This approach not only improves campaign
effectiveness but also offers a more accelerated audience solution
for advertisers of all sizes, without the need to onboard extensive
customer data."
AUDIENCEX works to set the standard for
performance advertising with innovative tools and solutions, backed
by extensive technology innovation and expertise. By providing
powerful, data-driven insights and real-time optimization, AXi
empowers marketers to achieve scalable growth outcomes and stay
ahead in a competitive market. For more information on these tools
and how they can enhance your advertising strategies, please visit
https://audiencex.com/capabilities/axi/.
About AUDIENCEX
AUDIENCEX is an AI-enabled, performance-first
advertising partner built to deliver results for challenger brands
and independent agencies. Their expert teams deploy strategies that
engage the right audiences with predictive analytics, custom
algorithms, and machine learning-driven optimization to drive
scalable performance throughout the purchase funnel. Named one of
the fastest-growing companies in America by Inc., Deloitte, The
Financial Times and the Los Angeles Business Journal, AUDIENCEX is
headquartered in Los Angeles with locations in Chicago and New
York, and operates throughout North America with team members
worldwide. For more information, visit https://audiencex.com/ or
email: hello@audiencex.com.
About MBuy, a Division of AUDIENCEX
In 2024, AUDIENCEX announced a strategic
acquisition of MBuy, a premier, full-service media agency offering
bespoke solutions that unify traditional and digital channels.
Formerly operating under Mediaocean, the industry-leading
technology platform powering the world's largest agencies, MBuy
blends boutique agency service with enterprise-level capabilities.
As part of the AUDIENCEX family, MBuy continues to operate as a
distinct brand, crafting tailored media solutions that drive
results in today's complex media landscape.
For media inquiries, please contact:media@audiencex.com