The organic yogurt brand believes sugar
doesn't belong in your kid's lunch, so instead, they put it in
their clothing.
Sweet Threads Collection Made of 100%
Sugarcane Textile Inspired by New Kids ZEROg Sugar Added
Pouches
LONDONDERRY, N.H., Aug. 13,
2024 /PRNewswire/ -- Stonyfield Organic, the
country's leading organic yogurt maker, is launching Stonyfield
Kids ZEROg Sugar Added Pouches just in time for back-to-school
season. With the launch of their new Kids ZEROg Sugar Added
Pouches, the only Kids' dairy yogurt pouch with zero grams of added
sugar on the market, Stonyfield is releasing Sweet Threads, a
limited-edition clothing collection made from sugarcane textile to
emphasize that while your kid's back-to-school wardrobe may be made
of sugarcane, your kids' lunch shouldn't be.
Stonyfield's Sweet Threads collection features four thoughtfully
designed pieces for parents and kids made of 100% sugarcane
textiles. The collection includes three kid's short sleeve tee
shirts printed with colorful graphic designs and playful text, and
an adult long sleeve tee shirt perfect to wear to school drop off.
All pieces are created using sugarcane textile which is derived
from sugarcane plants.
The limited-edition clothing collection is made of 100%
polylactic acid (PLA), a plant-based bioplastic that can be made
from renewable materials like sugarcane plants. The production
process involves extracting cellulose from sugarcane stalks, which
is then spun into fibers and woven into fabric, offering a
sustainable alternative to traditional polyester.
Stonyfield's brand-new Kids' ZEROg Added Sugar Yogurt Pouches
are a convenient, affordable, and nutritious option this
back-to-school season. Perfect for on-the-go breakfasts, lunch
boxes, or after-school snacks, parents can feel confident they are
providing kids with a nutritious, organic yogurt without
sacrificing taste, so even the pickiest of eaters will enjoy. The
organic ZEROg Added Sugar Yogurt Pouches come in delicious flavors
like Blueberry Apple Carrot and Banilla (Banana and Vanilla) and
are available now at select grocery stores nationwide for
$1.99 (single serve) and $6.99 (4-count pack).
"When August rolls around, you can expect to find Stonyfield
pouches in kids' lunchboxes but this year, and we want to be
an even bigger part of your back-to-school routines," said
Elizabeth Conover, Stonyfield Brand
Director. "With the launch of Sweet Threads, Stonyfield is calling
attention to the importance of our nutritious, ZEROg Added Sugar
offering in a fun, interactive way that both parents and kids can
enjoy. Parents shouldn't have to worry about how much sugar is in
their kid's yogurt. So, we put sugarcane in their clothes instead
as a fun way to remind parents about our new zero grams of sugar
added offering."
Stonyfield's Sweet Threads collection is available for pre-sale
starting today at
https://www.stonyfield.com/sweet-threads/ for a limited time,
starting at $20 for kids tees and
$30 for adult tees.
About Stonyfield Organic
As the country's leading organic yogurt maker,
Stonyfield believes that taking care of organic farmers, cows,
and their life's work will produce healthy food, healthy
businesses, and a healthy planet. Stonyfield, a Certified B-Corp,
is also making a difference by helping to protect and preserve the
next generation of farmers and families through programs like its
Direct Milk Supply and Wolfe's Neck Organic Training Program as
well as #PlayFree, a nationwide, multi-year initiative to help keep
families free from toxic persistent pesticides in outdoor spaces
across the country.
MEDIA CONTACT:
Alison Brod Marketing & Communications
yogurt@abmc-us.com
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SOURCE Stonyfield Organic