Paris Baguette Headquarters and Franchise
Representatives Convene in the U.S.
LAS
VEGAS, Aug. 7, 2024 /CNW/ -- Paris Baguette, a
global bakery brand, announced that it has held the '2024 Paris
Baguette Franchise Convention' from August 5
to 7 (local time) at Resorts World Las Vegas, U.S.,
specifically for its local franchisees.
As many as 250 individuals, including Paris Baguette executives
and staff in the U.S., franchisees, and prospective franchisees
managing Paris Baguette stores across the Americas, convened for a
significant event.
The event marks the first large-scale strategic briefing for
international franchisees organized by Paris Baguette. It was
designed to improve communication and networking among franchisees.
To this end, the U.S. Paris Baguette franchise headquarters
presented its operational policies, detailed plans, and strategic
vision, while franchisees shared their successful operational
experiences, expertise, and suggestions.
Paris Baguette currently operates about 180 stores in
North America, with over 90% of
these being franchise-operated. In the first half of this year
alone, 22 new franchises were inaugurated, and 83 new contracts
were signed, demonstrating the rapid expansion of the local
franchise business. Paris Baguette intends to leverage this event
to further systematize and advance its franchise operations in the
U.S.
Under the theme 'Layers of Success,' Darren Tipton, Head of Paris Baguette America,
along with other key executives, outlined the vision for the U.S.
market and presented detailed strategies and operational plans
encompassing marketing, supply chain management, and personnel
training. Additionally, various essential training programs for
franchise operations were conducted. These sessions provided
franchise owners with an in-depth understanding of the franchise
headquarters' policies and plans.
In his opening remarks, Jin-soo Hur, CEO of the Paris Baguette
HQ, said "Paris Baguette's successful integration into the U.S.
market is a testament to the dedication and efforts of our
franchisees, supported by Paris Baguette's global franchise system.
I extend my gratitude to all franchisees and related parties. Paris
Baguette remains committed to supporting franchisee success and
aims to achieve further growth through mutual advances."
A representative of Paris Baguette commented, "This convention
was a significant opportunity to reaffirm Paris Baguette's growth
potential in the global market including the U.S. We will continue
to create opportunities for close cooperation and communication
with global partners."
Paris Baguette is a global bakery brand with approximately 4,000
stores across 12 countries in North
America, Europe,
Asia.
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SOURCE Paris Baguette