Hyundai Motor Company and Kia Join the VVC Advance Patent Pool
2024年8月8日 - 8:44AM
ビジネスワイヤ(英語)
First Automotive OEMs To Join VVC Advance
Access Advance (“Advance”) is pleased to welcome Hyundai Motor
Company (“Hyundai”) and Kia as Licensors of the VVC Advance Patent
Pool. By contributing their patents to the VVC/H.266 patent pool,
Hyundai and Kia have reinforced their commitment to fostering
collaboration and ensuring fair access to essential media
technologies across the ecosystem and market, including the
automotive sector.
Hyundai and Kia are continuously striving to contribute to the
development of standards-based video coding technologies to provide
new media features in their mobility products and enhance customer
convenience and viewing experience inside the cabin.
Peter Moller, CEO of Advance, expressed his excitement about
this new collaboration, stating, "We are very pleased to welcome
Hyundai and Kia to the VVC Advance Patent Pool. These important and
influential companies recognize the importance of advancing
standards-based media technologies in the automotive industry.
Hyundai and Kia’s continued innovation in media in the automotive
space will help us in our shared goal of driving VVC adoption,
thereby providing consumers with all the enhancements this latest
advanced video technology enables."
About Access Advance:
Access Advance LLC is an independent licensing administrator
company formed to lead the development, administration, and
management of patent pools for licensing essential patents of the
most important standards-based video codec technologies. Access
Advance provides a transparent and efficient licensing mechanism
for both patent owners and patent implementers.
Access Advance currently manages and administers the HEVC
Advance Patent Pool for licensing over 23,000 patents essential to
H.265/HEVC technology, and the separate and independent VVC Advance
Patent Pool for licensing essential patents to VVC/H.266
technology. The HEVC Advance Patent Pool and the VVC Advance Patent
Pool are elements of the Access Advance Video Codec Platform
Initiative that seamlessly incorporates HEVC and VVC technologies
into a single discounted royalty rate structure through the
Multi-Codec Bridging Agreement for eligible Licensees whose
products include both HEVC and VVC codecs. This innovation responds
to the market’s desire for an even more efficient next-generation
pool licensing structure. For more information, please visit
www.accessadvance.com.
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Jonathan Karush +1.617.460.7815 press@accessadvance.com