AG1 Names Kat Cole Chief Executive Officer
2024年7月24日 - 11:00PM
ビジネスワイヤ(英語)
Cole steps into CEO role after more than two
years as President and COO
AG1, a leading global nutrition company, has elevated Kat Cole
to Chief Executive Officer. Cole joined AG1 in December 2021 as
President and Chief Operating Officer. As CEO, she will continue to
serve as a member of the company’s Board of Directors.
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Kat Cole, AG1 CEO (Photo: Business
Wire)
She succeeds Chris Ashenden, who founded AG1 as Athletic Greens
in 2010 and led the company’s evolution from a startup to a
globally recognized leader in nutrition and health, reaching
millions of customers around the world. Ashenden will remain on the
Board of Directors.
Cole is a seasoned business leader and sought-after advisor with
more than 20 years of operational, brand, and executive leadership
experience. Prior to AG1, she was President and COO at Focus
Brands, where she oversaw the company’s nine presidents and
businesses generating billions in sales around the world.
Since Cole joined AG1, the company has seen multiple years of
immense growth. At the same time, AG1 has meaningfully invested in
scaling its business operations to meet growing customer demand.
This includes tripling the size of the team, building a robust
in-house scientific research and product development team,
conducting rigorous studies, and greatly expanding the company’s
manufacturing, sourcing, and supply chain capabilities. As CEO,
Cole will lead AG1’s next phase of growth, global expansion,
innovation, and new channels.
“My time at AG1 has been the most mission-driven and energizing
experience of my career,” said Cole. “I came here because I grew
into my own passion for health and wellness, especially as a mom to
young kids wanting to age with strength. I was already an AG1
customer and believed in Chris’s vision for a simple, high-quality,
comprehensive product, and shared his commitment to help people own
their health and nutrition. Over the last few years, we have
continued to raise the bar for our customers and I’m confident in
our future.”
“Kat is a brilliant executive whose business acumen is matched
only by her passion for our customers and mission, and there is no
one better to lead AG1 through the next phase,” said Ashenden.
“Since joining our team, she has been a true trusted partner and
has effectively operated as co-CEO in everything but name. Her
skilled leadership allowed me to gradually step back, and now after
15 years devoted to this mission, I’m ready and excited for the
company’s next chapter of leadership. I’m immensely proud of how
AG1 has improved millions of people’s lives, and I know that impact
will continue to grow.”
About AG1
AG1 (formerly Athletic Greens) is a global nutrition company
with a mission to empower people to take ownership of their health.
The company’s flagship product, AG1, is a research-backed daily
health supplement that combines a high-quality multivitamin,
probiotic, and more into a single, powerful scoop. AG1 is NSF
Certified for Sport, one of the most rigorous independent quality
and safety certification programs in the supplement industry, and a
standard sought by many professional athletes, coaches, and
trainers. Founded in 2010, AG1 has operations spanning North
America, Europe, and Asia Pacific.
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Press contact: press@drinkAG1.com