The two organizations are joining forces to
bring a juicy twist to collegiate sports
OXFORD,
Miss., July 12, 2024 /PRNewswire/ -- The National
Mango Board is proud to announce its partnership with the
University of Mississippi (Ole Miss) Athletics. Building on their initial
collaboration, the National Mango Board will now sponsor all
Ole Miss football and basketball home
games for the 2024-2025 season. This partnership kicks off with the
highly anticipated Ole Miss vs.
Middle Tennessee State football game on
Sept. 7, 2024, where the National
Mango Board will serve as the official game sponsor.
This enhanced partnership signifies a major milestone for the
National Mango Board, further integrating its mission to promote
the health benefits and delicious taste of mango with the vibrant
energy of collegiate sports. Fans can taste the joy of mangos
during a season filled with activities, engaging promotions, and
numerous opportunities to sample this tropical fruit at select home
games.
Dan Spellman, director of
marketing for the National Mango Board, expressed his enthusiasm
about the partnership and the upcoming sports season stating, "We
are looking forward to kicking off our partnership with Ole Miss
Athletics, extending our support to all football and basketball
home games for the 2024-2025 season. This collaboration allows us
to celebrate the joy of mango with an even larger audience. We look
forward to engaging with the Ole Miss
community, enhancing their game-day experiences with our refreshing
fruit. Hotty Toddy!"
As part of the sponsorship, the National Mango Board will be
involved in various promotional activities throughout the football
and basketball seasons, aiming to increase awareness about the
versatility and health benefits of mango among students, athletes
and fans. Each home game will feature unique mango-themed
experiences, making every visit to Vaught-Hemingway Stadium and the
SBJ Pavilion at Ole Miss memorable.
"We are thrilled to expand our collaboration with the National
Mango Board to include all home games for both football and
basketball," said Chris Helsel, general manager of Ole Miss
Sports Properties. "Their dedication to promoting healthy living
aligns perfectly with our values, and we look forward to a
successful partnership that benefits our fans and student-athletes
throughout the entire season."
All Ole Miss Athletics sponsorship agreements are managed by
athletic multimedia rights holder Ole Miss Sports Properties,
the locally based team of Learfield, the media and technology
company powering college athletics.
Join us for an exciting 2024-2025 season of Ole Miss football at Vaught-Hemingway Stadium.
Let's cheer on the Rebels and savor the sweet taste of mango all
season long!
About Learfield
Learfield is a diversified and
influential media and technology company powering college
athletics. Through its digital and physical platforms, Learfield
owns and leverages a deep data set and relationships in the
industry to drive revenue, growth, brand awareness, and fan
engagement for brands, sports, and entertainment properties. With
ties to over 1,200 collegiate institutions and over 12,000 local
and national brand partners, Learfield's presence in college sports
and live events delivers influence and maximizes reach to target
audiences. With solutions for a 365-day, 24/7 fan experience,
Learfield enables schools and brands to connect with fans through
licensed merchandise, game ticketing, donor identification for
athletic programs, exclusive custom content, innovative marketing
initiatives, NIL solutions, and advanced digital platforms. Since
2008, it has served as title sponsor for the acclaimed Learfield
Directors' Cup, supporting athletic departments across all
divisions.
About the National Mango Board
The National Mango
Board is an agricultural promotion group funded by assessments from
both domestic and imported fresh mangos. The board envisions mangos
transitioning from being an exotic fruit to a daily necessity in
every U.S. household, driving awareness and consumption across
the nation. Learn more at www.mango.org.
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SOURCE National Mango Board