AdPlayer.Pro introduces new Demand integration options,
streamlines video ad performance in mobile apps.
KYIV,
Ukraine, July 11, 2024 /PRNewswire-PRWeb/ --
AdPlayer.Pro, a global provider of online video advertising
technologies has released a set of crucial feature upgrades in the
flagship company's products.
According to the official announcement, some of the most
essential improvements in the video ad server were the extended
Prebid vendor integration capabilities and the added ability to
pass Google's PPID parameter in the bid requests.
As Natalie Romankina, CEO of AdPlayer.Pro, noted the latter
feature aligns with AdPlayer.Pro's continuous prep for the upcoming
deprecation of third-party cookies, currently scheduled for
2025.
"Just as our business partners are implementing changes to get
ready for the inevitable cookieless future, we're also staying
ahead of the game, providing them with the essential tools to
maintain the high precision of video ad targeting capabilities. In
this respect, adding the support of Google's publisher-provided
identifier should help advertisers ensure the preferred frequency
capping config works properly across all platforms and screens,
when third-party cookies are no longer available" she
explained.
In addition, the company has released InApp video ad format
upgrades, primarily aimed at the more streamlined integration of
video ad placements in mobile apps.
According to Ms. Romankina, as in-app video advertising has been
undergoing a real boom in the past months, far beyond the gaming
sector, the AdPlayer.Pro team has been investing increasingly
greater resources into the maximum enhancement of its mobile ad
tech solutions.
"Just recently we've updated our mobile SDKs, now comes the time
for the InApp video ad unit improvements. And more news in the
mobile segment coming soon, too," she claimed.
For more information about the AdPlayer.Pro ad-enabled video
player, please visit https://adplayer.pro/solutions/html5player or
send an email to business@adplayer.pro.
About AdPlayer.Pro
Founded in 2016, AdPlayer.Pro has already distinguished itself
in the crowded digital video ad market by being able to meet the
ever-changing industry needs with a broad range of innovative
outstream video advertising solutions.
Media Contact
Irin Len, AdPlayer.Pro, 380
633000856, pr@adplayer.pro, https://adplayer.pro
Twitter
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SOURCE AdPlayer.Pro