Renovation marks the first initiative in a
$50M program to re-imagine
Harry Rosen retail concepts across
Canada
EDMONTON, AB, June 27,
2024 /CNW/ - Today, luxury men's retail leader
Harry Rosen opens the doors to a
reimagined shopping experience at West Edmonton Mall. The revamped
13,000 sq. ft. space features a modern design and unique elements
that distinguish it from traditional Harry
Rosen locations, promising customers an exceptional and
immersive shopping experience. This renovation is the first step in
a $50M investment strategy aimed at
updating Harry Rosen stores
nationwide over the next five years.
Setting the Standard for Luxury Retail
The renovated West Edmonton Mall footprint boasts an immersive
retail environment, complete with mobile points of sale, digital
display screens, an elevated made-to-measure experience, and
private salon fitting rooms. The store also hosts the latest
designs from three powerhouse luxury brands: Brunello Cucinelli,
TOM FORD, and ZEGNA. Each
shop-in-shop represents the first branded experiences from each of
these labels in the Edmonton
market. The store allows each shopper to discover and express their
individual style with curated products and personalized support
from Harry Rosen's legendary style
advisors.
This redesign was developed in strategic partnership with
dkstudio architects inc., a renowned Canadian Design and
Architecture firm, who have also worked to reimagine the concepts
for Harry Rosen's upcoming locations
at Vancouver's Oakridge Park
development, which will open in 2025, and a new flagship store on
Cumberland Street in the heart of Yorkville, Toronto. The firm's goal is to help reflect
the brand's vision—empowering every man to look and feel his best
for any occasion—and to develop a visual concept with staying
power.
Each store is meticulously designed to optimize client
experience and interaction, and to seamlessly fuse together
sophistication with ease. With this in mind, every update has been
inspired by the art of tailoring—including a shoe wall based on a
measuring tape—and fostering relationships between customers and
their trusted advisors.
"We are honored to be a partner of the iconic Harry Rosen team and are thrilled to undertake
the challenge of crafting a new concept for the future of their
retail stores," says Dmytriy Pereklita, President and Co-Founder of
dkstudio architects inc. "Our goal is to fulfill the Rosen Family
vision, which extends beyond merely designing a space, but to craft
an experience that seamlessly blends elegance, innovation, and
exclusivity. We wanted to create a space that captured Harry Rosen's history and great passion for
tailoring. We found inspiration in the fabrics, materials and tools
of the tailor and wove these into a design narrative that speaks to
the company's 70 year history, yet also sets a vision for the
future. Every detail is meticulously considered to reflect the
essence of high-end fashion and to elevate the shopping experience
for existing and new customers alike."
Embracing Tradition—and Change
The West Edmonton store—which
was the first Harry Rosen outpost to
open outside of Ontario in 1981—is
the first step in the brand's Canada-wide retail fleet transformation. This
announcement comes in the brand's 70th year of business, and
shortly after the brand's eponymous founder passed away in
December 2023.
Founded in 1954, Harry Rosen has
continually adapted to the changing landscape of men's fashion
while staying true to its core values: providing impeccable service
and quality craftsmanship, and guiding men in honing in on their
personal style. This vision has been carried forward by three
generations of the Rosen family, with Larry
Rosen as Chairman and CEO, and his sons, Graham and Ian,
serving in executive roles.
The new store designs reflect the changing preferences of
today's consumers, who seek more casual and expressive clothing
options. Tailored clothing and formal wear, once the cornerstone of
Harry Rosen's offerings, will share
space with casual wear and knitwear, accessories and fragrances,
providing something for every style appetite. The company's ability
to adapt to these trends while maintaining its commitment to
quality, service, and individual style is a testament to its
resilience and forward-thinking approach.
"Harry Rosen is evolving and
moving into a new era but our vision remains unchanged," says
Ian Rosen, President and COO,
Harry Rosen. "For over seven
decades, we've helped men discover their personal style. You'll see
in each store touchpoint that these roots remain, and that the
customer is still at the core of everything we do. We're actively
evolving to continue to exceed our client's expectations and to
better serve the customer of today."
Images available for download here.
ABOUT HARRY ROSEN
Harry Rosen is Canada's leading luxury menswear retailer.
Founded in 1954 by the man whose name the chain still bears, the
eponymous store has grown from a single 500-square-foot store in
Toronto to become a powerhouse in
Canadian retailing with 19 stores across Canada and a robust e-commerce offering. Both
Harry Rosen stores and
www.harryrosen.com offer extensive collections from the world's
finest labels and must have designers such as Brunello Cucinelli,
ZEGNA, TOM FORD, Giorgio Armani, Moncler and its very own label
HAROLD. Harry Rosen is known for its
legendary customer service, delivering high-touch, personalized
experiences across any customer touchpoint. The focus on treating
each customer as an individual has helped establish Harry Rosen as the trusted partner in helping
Canadian men develop their personal style.
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SOURCE Harry Rosen Inc.