LOS
ANGELES, April 25, 2024 /PRNewswire/
-- Chinese American, Jennifer
Yen, Mother, Entrepreneur, and Actress brings her
grandmother's ancient healthy scalp ritual to life with JooY. Born
from a century old recipe of Fermented Superfoods, JooY powers a
new scalp care solution. Featuring storied ingredients from
Asia such as algae, rice water,
ginger, papaya, apple cider vinegar and others has created a highly
effective solution to create a healthy scalp and ultimately
enviable hair. Jennifer learned at a young age that healthy hair
starts at the scalp.
Today, 40-50% of the population struggles with issues arising
from a sensitive scalp1 including
dandruff, dry and itchy scalp, hair loss and dull hair.
Jennifer Yen, CEO and Founder
shared "My grandmother always said take care of your scalp if you
want beautiful hair, although you don't see it, it's an extension
of your skin and should be treated with care".
JooY is launching with a collection of five core products to
elevate the standards of haircare and inspire a community that
celebrates the holistic beauty of healthy, nourished scalps:
Clarify Shampoo, Clarify Conditioner, Soothing Scalp Serum, Scalp
Resurfacing Serum and Scalp Energizing Brush. The brand's hero
products include the Scalp Resurfacing Serum, a pre-cleanse scalp
serum to gently exfoliate and remove buildup, and the Soothing
Scalp Serum, a leave-in serum to detoxify and soothe sensitivity
for uncomfortable, stressed-out scalps.
In a formal and independent consumer study conducted by the
brand, it was found that both serums demonstrated impressive
improvements in scalp health:
Scalp Soothing Serum:
- 100% noticed an improvement in scalp texture and feel.
- 96.2% agreed JooY Soothing Scalp Serum absorbs into scalp
without leaving a greasy or sticky residue, improves scalp
hydration and effectively relieves scalp irritation and
discomfort.
- 92.3% saw improved overall health and appearance of their
scalp.
Scalp Resurfacing Serum:
- 100% saw immediate improvements in scalp condition after using
JooY Resurfacing Scalp Serum.
- 96.2% agreed that JooY Resurfacing Scalp Serum improved the
overall appearance of their scalp, such as reducing scaliness and
rough patches, and helped to balance the oiliness of their scalp
without drying it.
- 92.3% agreed that JooY Resurfacing Scalp Serum exfoliated and
removed dead skin cells from their scalp and improved scalp texture
and smoothness.
FERMENTED SUPERFOODS
Fermentation breaks down the molecular structure of ingredients
into smaller, more easily absorbed forms and helps promote a
balanced scalp biome. JooY relies on biotechnology, utilizing a
fermentation process, to enhance the efficacy and natural benefits
of our scalp care formulations.
JooY harnesses the following key Superfood ingredients in its
formulations:
- Fermented Apple Cider Vinegar - Removes excess oil,
improves hair texture, reduces scalp irritation
- Algae - Hydrates scalp, enhances hair strength,
alleviates scalp irritation
- Peppermint - Clears buildup, exfoliates scalp, helps
control dandruff
- Fermented Rice Water - Boosts shine, strengthens
strands, promotes hair growth
- Tea Tree Oil - Deeply moisturizes, eliminates excess
oil, soothes scalp irritation
- Niacinamide - Strengthens hair, increases hair growth,
promotes fuller hair
- Fermented Papaya - Moisturize, exfoliates and cleanses,
helps prevent dandruff
- Witch Hazel - Removes excess oil, helps prevent
dandruff, reduces scalp irritation
- And more!
ECO-MINDSET
JooY is deeply rooted in its commitment to eco-conscious practices
and prides itself on optimizing its environmental impact. By
harnessing the power of natural Superfood ingredients and
fermenting them, which provides renewable microorganisms, JooY is
able to lower its carbon footprint and enhance biodegradability
compared to some traditional chemical processes.
JooY products are plant based, made with 30% post-consumer
recycled material, and are cruelty-free and formulated without
sulfates, parabens, and DEA to prioritize the well-being of both
individuals and the environment.
To reduce plastic waste, JooY offers refill pouches for its
Clarify Shampoo and Clarify Conditioner and has a recycling program
where consumers can send back their empty products for free for 15%
off their next purchase.
JooY is now available at morejooy.com and prices range from
$11 for the travel sizes to
$49 for the refill pouches. Full-size
pricing are as follows: Clarify Shampoo $29; Clarify Conditioner $29; Soothing Scalp Serum $48; Scalp Resurfacing Serum $42; Scalp Energizing Brush $24.
ABOUT JENNIFER
YEN
Jennifer Yen is a
seasoned entrepreneur, mother, actress and CEO and Founder of JooY,
YENSA, and Purlisse brands that provide incredible access to scalp
& haircare, color cosmetics and skincare which are all rooted
in ancient Asian practices. Jennifer started her foray into the
beauty business during her time as an actress. As she struggled
with skin issues from wearing heavy makeup on screen. It was the
influence of her grandmother, and mother that inspired her to
develop brands focused on Asian rituals and traditions and the
knowledge that, these solutions had worked for generations of women
within her family.
1
https://www.scirp.org/journal/paperinformation?paperid=111264
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SOURCE JooY