This project will be Rafael Viñoly Architects'
first Canadian project and the last project designed by the late
Rafael Viñoly
The new community will shape the future of
Midtown Toronto with four proposed towers, extensive landscaped
open space, including an amphitheater and adventure playground, and
new retail opportunities with cafe and patio space
TORONTO, April 23,
2024 /CNW/ - Madison Group, is thrilled
to unveil plans for its latest ambitious project with award-winning
global architect firm Rafael Viñoly Architects known
for their work in Tokyo,
London, Singapore, Abu
Dhabi, and New York, and
their iconic 432 Park Avenue project, alongside Turner Fleischer
Architects Inc. and MPFP Landscape
Architecture. The master-planned community in Toronto's Midtown will be a total of four
towers and will include multiple publicly-accessible open areas
designed for future residents and the community as a whole. The
master plan is spread over two individual properties, with two
towers at 90-110 Eglinton Ave. East and two towers at
150-164 Eglinton Ave. East. Offering a dynamic fusion of
residential, office, retail, and public spaces, this transformative
venture is poised to redefine Toronto's rapidly growing Midtown.
This will be the last project visionary architect Rafael
Viñoly contributed to himself, and the firm's first-ever
project in Canada.
Madison Group worked directly with project lead Rafael
Viñoly, alongside internationally renowned MPFP Landscape
Architects, to meticulously craft the project for the public
domain, weaving together diverse perspectives and proactively
addressing the needs of the community. Viñoly was truly a champion
of this project to ensure the public space was designed with
families and the community in mind, applying his extensive
expertise to provide a high-quality pedestrian experience.
The shared vision that has emerged focuses on pedestrian-oriented
urban design and landmark architecture, bringing forward a unique
development vision and architectural form to Toronto. This groundbreaking development will
not only redefine Midtown, but will also provide the entire
community, including residents and local businesses, with
unparalleled access to high-quality, community-focused urban open
space.
The project will include extensive landscaped open space,
including a public amphitheater and adventure
playground, significant retail space fronting Eglinton Ave.
East and extending through the open space with café and patio
spaces, and will also provide two future mid-block connections to
Roehampton Avenue.
Located on the north side of Eglinton Ave. East, at Dunfield
Ave., Lillian St., and Redpath Ave., this visionary project boasts
a total Gross Floor Area of nearly 2 million square feet across
90-110 and 150-164 Eglinton Ave. East.
"Working with a world-renowned team of best-in-class architects,
Madison Group is thrilled to announce plans for this master-planned
community coming soon to Toronto's
Midtown," says Josh Zagdanski,
Vice President of High-Rise, Madison Group. "We are honoured to
bring the late Rafael Viñoly's vision to life, serving as a
poignant testament to his enduring legacy. Featuring four striking
towers, a multitude of amenities, and intricately crafted public
spaces, this development is set to redefine urban living in
Toronto."
"We are privileged that our first project in Canada should be so transformative and focused
on contributing to Toronto's
public realm. Throughout our more than four decades of practice,
guided by our founder Rafael Viñoly, we have approached each new
engagement with the conviction that every significant investment in
the built environment is a 'civic project' by default, regardless
of use or source of funding. Buildings in dense environments are so
capital-intensive, unignorable, and enduring that they inevitably
impact the lives of every individual in their host communities. Our
design ethos is thus rooted in leveraging these enormous
commitments of time, capital and passion, to create spaces that
inspire and connect people," says Román Viñoly, Partner at
Rafael Viñoly Architects. "In the entire team at Madison
Group, we have found kindred spirits who agree that the key to
long-term adoption of a new building or complex is to understand
and respond to the community's needs through design. This project
perfectly reflects that affinity and commitment to improving
people's lives."
"As the Architect of Record, we are proud and honored to
collaborate with Madison Group, MPFP and Rafael Viñoly Architects
to bring this visionary project to fruition. Our dedicated team has
meticulously crafted every detail, ensuring that the design and
functionality of these towers on Eglinton Avenue set a new
benchmark for urban living in Toronto," says Steve Nonis, Partner, Turner Fleischer
Architects.
"Nature plays a vital role in urban life enrichment. Our design
of landscaped open spaces, the adventure playground, and public
amphitheater aims to create a transformative environment, enhancing
well-being and community engagement. Collaborating with Rafael
Viñoly's team, we've redefined the neighborhood, forging vibrant
gathering spots that inspire connection and elevate quality of
life," says Rick Parisi, Managing
Principal, MPFP Landscape Architecture. "The Eglinton project
was unique, as Rafael's vision opened up a vast canvas for us to
work with, emphasizing humanity's innate connection with nature.
We've structured a public realm of interconnected outdoor rooms
that seamlessly integrate with the buildings, forming desired
pathways. Retail and cafes enliven these spaces, such as the plaza
and amphitheater, offering both daily comfort and seasonal
programming. The entire block, including an adventure playground
and a sculpture garden with a cafe, can be dynamically utilized
year-round."
Key Project Highlights:
90-110 Eglinton Ave. East:
- Gross Floor Area:
1,002,085 sq ft
- Towers: 2 towers connected by a 6-storey bridge at
levels 5-10
- Storeys: 58 and 58
- Projected Residential Units: 1,035
- Publicly-accessible Open Space: 25,565 sf
150-164 Eglinton Ave. East and 134 & 140 Redpath
Avenue:
- Gross Floor Area: 958,180
sq ft
- Towers: 2 towers
- Storeys: 61 and 61
- Projected Residential Units: 1,329
- Publicly Accessible Open Space: 28,850 sf
About Madison Group
Toronto-based Madison Group is
a widely diversified real estate development company with extensive
experience in creating master planned communities, award winning
high-rise and low-rise residential projects, and a substantial
portfolio of office and commercial properties in Toronto and New York City. Madison Group
has been defined by the talent, dedication and passion of its team;
focused on setting the standard for value, design and customer
satisfaction. For more information visit: www.madisongroup.ca
About Rafael Viñoly
Architects
Founded in 1983 by the late, world-renowned designer Rafael
Viñoly, Rafael Viñoly Architects is headquartered in New York City and has successfully delivered
over 180 completed buildings across the Americas, Europe, Asia
and the Middle East. Working for
private, civic, and government clients, in almost every typology,
scale, and level of complexity, the firm's consistent focus on
pushing every project to enrich the public realm is the common
thread that unites its vast and diverse portfolio. The firm's work
is marked by a sustained structural originality that transcends the
passing fads of architectural movements and it is consistently
driven by the belief that the essential responsibility of the
architect is to ensure resiliency by optimizing investment on the
long time scales characteristic of construction
projects.
Rafael Viñoly Architects' iconic, award-winning buildings
include the Tokyo International Forum, the Cleveland Museum of Art,
the Booth School of Business at the University
of Chicago, 432 Park Avenue in New
York, Carrasco International Airport in Montevideo, Uruguay, the Kimmel Center for the
Performing Arts, in Philadelphia,
the HHMI Janelia Farm Research Campus in Ashburn, Virginia, 20 Fenchurch Street in
London, the NYU Abu Dhabi Campus
in the UAE, and the David L. Lawrence Convention Center in Pittsburgh, among many others. A few of
the firm's current works-in-progress includes the National Medal of
Honor Museum in Arlington Texas,
the new International Airport Terminal in Florence, Italy, and the most environmentally
sustainable project in all Latin
America, Médano El Pinar in Uruguay.
About Turner Fleischer
Architects
As one of Canada's most
progressive architectural firms, Turner
Fleischer is an agile studio of 250+ committed and creative
professionals, driven by the unwavering passion for excellence of
nine Principals who are deeply connected to our workflows and
project strategies. The depth of our studio's collective design
experience, coupled with leveraging synergies among people, process
and technology provide us with a unique perspective. We place our
clients' visions at the core of our design philosophy grounded in
our 50 years of experience getting projects built.
Our in-house design departments include Residential + Mixed-Use,
Commercial + Industrial, Interior Design, and Experiential Graphic
Design. In addition, we have a 12-member Digital Practice
department, a testament to our commitment to the implementation of
BIM, research and development and the infusion of cutting-edge
technology into our projects and our practice. We believe that the
integration of these internal disciplines is the best methodology
for creative and efficient solutions.
We are proud of the strength and continuity of our client
relationships. Our projects stand as a testament to our commitment
to quality, creativity, and community.
About MPFP
Established in 1958, MPFP pllc is an internationally renowned
landscape architecture and urban design firm, recognized as one of
the foremost pioneers exploring the social and physical dynamics
that shape our urban spaces and global landscapes. For over 55
years, our firm has played an instrumental role in challenging
traditional perceptions of spatial design in the urban,
institutional, healthcare, workplace, playground, and residential
environments.
MPFP combines progressive and traditional design strategies to
visualize and build engaging landscapes within the densest, most
challenging spatial constraints. Our highly trained staff are
leaders in the industry, bringing over 90 years of combined
principal experience to each of our projects, developing and
implementing industry-transforming, context-sensitive design
solutions.
MPFP seeks landscapes throughout the world that facilitate
discovery, illuminate natural phenomena, and enhance social
relationships. MPFP recognizes an integral quality of our urban
experience is sharing and should be engaging and appreciated by
adults and children alike. We bring this philosophy and
passionate creativity to each endeavor we undertake, demonstrating
our firm's commitment to progressive, well-informed, and
aesthetically functional design. Each new design is an adventure
and learning experience.
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SOURCE Madison Group