Identity Digital and Invest.Green Join Forces, Empowering Businesses to Take Their Stance as Leaders in the Global Green Movement
2024年3月28日 - 10:00PM
ビジネスワイヤ(英語)
Adopting the .green domain name from Identity
Digital establishes credibility and awareness for sustainability
initiatives, promoting an organization’s eco-friendly values and
offering a competitive advantage within the market
Identity Digital™, a leader in connecting the online world with
domain names and related technologies, today announced its
partnership with Invest.Green. Invest.Green democratizes green
investing by bringing institutional quality insights and
opportunities to retail investors utilizing the .green top-level
domain (TLD) provided by Identity Digital.
The world is becoming more environmentally conscious. As a
result, sustainability has emerged as a key differentiator in the
market. Customers are actively looking to support businesses that
can demonstrate their commitment to going green. According to a
joint study from McKinsey and NielsenIQ, products making
environmental, social, and governance (ESG) related claims averaged
28% cumulative growth over the past five years versus 20%
cumulative growth for products that made no such claims. Another
78% of U.S. consumers say that a sustainable lifestyle is important
to them and over 60% said they would pay more for a product with
sustainable packaging.
By utilizing the .green TLD, organizations can ensure
transparency and authenticate their sustainability mission with
customers in a direct and clear way, boosting their brand and
showcasing what their company stands for. Supplemented with
Invest.Green’s market intelligence and investment opportunities,
organizations can generate both environmental and financial
benefits while letting customers know their position within the
global green movement.
"Utilizing the .green TLD is often an overlooked but significant
step in demonstrating a brand’s environmental values. It is about
effective communication between a business and their customers on a
deeper level, building trust across all avenues that their green
initiatives are indeed a priority,” said Lisa Box, SVP, Strategic
Alliances and Business Development at Identity Digital. “Together
with Invest.Green we are helping businesses promote the
possibilities of a greener future, empowering them to back up their
own words and take committed actions toward their sustainability
initiatives, responsible sourcing, and the positive impact they are
focused on making.”
There is currently far greater interest in green investing than
there is actual investment. “Invest.Green was created to bridge
that huge gap by providing world-class, institutional-quality
information and analysis to retail investors, and helping companies
share their Green story in a credible fashion. Identity Digital not
only understands the significance of this undertaking but is
dedicated to supporting it by offering the ideal platform to
communicate such messaging via the .green TLD,” said Andrew McLean,
CEO of Invest.Green.
Invest.Green members consist of Fortune 500 companies such as
Toyota and innovators in finance such as econnext who are funding
breakthrough solutions for the Green energy transition.
To learn more about building a .green brand click here. For
additional information on the advantages of adopting new web
addresses to succeed in the digital age, visit
www.identity.digital.
About Invest.Green
Invest.Green provides market intelligence and investment
opportunities curated by a research team that has twice been ranked
#1 globally. The Invest.Green team has been involved in Green
Finance since its inception, and the company’s Advisory Board
includes Donald MacDonald, the founding Chairman of the UNPRI,
David Dusseault, former President of Robinhood Financial, Tahreem
Kampton, former Chief Investment Officer of Microsoft and Harris
Komishane, former Head of Finance and Strategy at Fidelity
Management and Research.
About Identity Digital
Identity Digital Inc. simplifies and connects the online world
with domain names and related technologies to empower people to
build, market, and own their authentic digital identities. With the
world's largest portfolio of nearly 300 TLDs such as .photography,
.studio, .live, .technology, and .restaurant, Identity Digital
supports around 25 million domains on its innovative registry
services platform. In addition, Identity Digital enables customers
to discover, register, support and use high-quality domain names
with its registrar, Name.com. Headquartered in Bellevue, WA,
Identity Digital is a global company with approximately 250
employees. For more information, please visit identity.digital.
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version on businesswire.com: https://www.businesswire.com/news/home/20240328665615/en/
Media Inkhouse for Identity Digital
identitydigital@inkhouse.com
Robert Lyall for Invest.Green rlyall@invest.green