NEWPORT
BEACH, Calif., March 28,
2024 /PRNewswire/ -- Storelocal®, a membership
organization dedicated to improving outcomes for self-storage
operators, announced the launch of the Storelocal Storage Brand
Licensing Program. Storelocal Storage is a unique business model
designed to allow independently owned storage facilities to compete
with much larger self-storage conglomerates.
Storelocal Storage leverages the 'power of more' by allowing
individually-owned storage facilities to rebrand as Storelocal
Storage with national brand recognition and SEO domain authority.
The program includes 'operations-in-a-box', with everything from a
complete brand kit, a dedicated team of SEO specialists, to an
industry-leading tech stack powered by Tenant, Inc.
Storelocal Storage tested the business model over 3 years and
quickly grew to 90 locations nationwide. Members are realizing
significant value from their membership, including the strength of
the brand, significant improvements in operational efficiency
provided by the Tenant, Inc., software platform, improved digital
marketing performance, and increases in storage rentals.
Dane Elefante, CEO of Platinum
Storage Group, said, "We joined Storelocal Storage 2 years ago
because we knew it was the only viable path to being competitive in
the long term. The results have been incredible: We've seen
increased organic search results, more leads through our Google
Maps, and an incredible tech and marketing infrastructure that
supports our greater operations."
Jesse Harmon VP of Marketing for
Cedar Creek Capital, said, "We have 25 Storelocal Storage
facilities, and since joining Storelocal Storage one year ago,
we've seen a 300% increase in online conversions."
Although the self-storage industry has consistently been one of
the top-performing and least volatile sectors in the real estate
industry, it has become highly competitive, and can be extremely
difficult for a smaller storage operator to compete with much
larger companies. The Storelocal Storage business model was created
to help individual storage owners with portfolios ranging in size
from 1 to 50 stores compete with much larger entities.
"We founded this business model because we, ourselves, were
storage owners who did not want to stand back and watch massive
publicly traded entities squeeze out thousands of smaller operators
who didn't have the resources to compete. We're providing those
very resources, and utilizing the power of numbers to make
individual facilities more efficient, more profitable, and more
competitive than they could be on their own," said Travis Morrow, CEO of Storelocal Storage.
About Storelocal Storage
Storelocal is a
membership organization created to empower independent self-storage
owners and operators to increase their competitive advantage in the
marketplace. Storelocal members gain access to a multitude of
discounts, enabling them to lower operational costs and increase
profits through access to best-in-class products and services,
in-house technology development, and vendor partnerships.
In addition to membership, Storelocal offers the ability to join
the Storelocal Storage brand licensing program, which offers
self-storage owners a complete Ops-in-a-Box platform, including
Tenant, Inc.'s state-of-the-art property management software,
branding elements, and storage rental websites on the
storelocal.com domain with recognized domain authority.
With more than 1,500 members and a real estate value worth more
than $10 billion, Storelocal is
stronger than ever.
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SOURCE Tenant Inc.