Turning Loss into Profit in 2023: IGG Achieved over HK$430 million in 2H23
2024年3月28日 - 3:25PM
JCN Newswire
IGG Inc ("IGG" or "the Group", stock code: 799.HK), a leading
global developer and publisher of mobile games and applications, is
pleased to announce the audited consolidated financial results of
the Group for the year ended 31 December 2023.
In 2023, the Group ushered in a new chapter marked by a
breakthrough in business and a remarkable turnaround from loss.
Drawing on over a decade of experience and expertise in the
strategy games genre, the Group developed two highly-rated strategy
games, "Doomsday: Last Survivors" and "Viking Rise", following the
success of "Castle Clash" and "Lords Mobile". "Lords Mobile", IGG's
flagship title launched nearly eight years ago, continued to
generate stable revenue, contributing over HK$3.1 billion.
Throughout the year, intensive marketing campaigns for "Doomsday:
Last Survivors" and "Viking Rise" yielded strong growth momentum,
with "Doomsday: Last Survivors" generating nearly HK$700 million in
revenue and "Viking Rise" contributing HK$400 million. Adding to
the Group's growth trajectory, the APP Business contributed HK$580
million, accounting for 11% of IGG's revenue. The combination of
two new strategy games and the APP Business not only propelled the
Group to an impressive HK$5.3 billion in revenue - a remarkable15%
year-on-year increase - but have also contributed a net profit of
over HK$160 million in the second half of 2023, marking a new era
of growth and diversification. During the year, revenue from Asia,
Europe and North America accounted for 44%, 28% and 23%,
respectively, of the Group's total revenue.
With the contribution of the aforementioned businesses and
continuous resource optimization, the Group successfully turned its
losses around, resulting in a net profit of over HK$430 million in
the second half of 2023 and an annual net profit of HK$73 million.
After experiencing losses in previous stages, the Group's core
business turned the tide and generated a net profit of
approximately HK$380 million in the second half of 2023 and an
annual net profit of over HK$17 million. The Group's investments
recorded a net profit of over HK$55 million due to fair value
gains. As at 31 December 2023, the Group's mobile games were
available in 23 different languages worldwide, with over 1.7
billion users in total and over 25 million monthly active users
("MAU")[1] across more than 200 countries and regions.
"Lords Mobile", IGG's blockbuster title with innovative features,
is the Group's first cross-platform, multi-language, real-time game
designed for global gamers. Since its launch in 2016, the game has
garnered widespread acclaim from gamers, recognized for its
longevity[2] and ability to generate stable revenue for the Group.
As at 31 December 2023, it has amassed 670 million registered users
worldwide and has 9 million MAU. Leveraging its previous successful
collaborations with "Saint Seiya" and "Kung Fu Panda", "Lords
Mobile" further expanded its user base this year through
collaborations featuring "How to Train Your Dragon", "Armored
Combat Worldwide", and "Dreamworks Shrek". Entering 2024, the Group
remains dedicated to releasing exciting new game content, including
a new feature "Guild Expedition", thereby ensuring that monthly
gross billing stays above HK$240 million.
"Doomsday: Last Survivors" has become a favorite for 33 million
gamers with its distinctive post-apocalyptic survival theme, deep
integration of "real-time" and "strategy" gameplay, and epic 3D
visuals. Following a marketing campaign that began in early 2023,
the game's monthly gross billing reached a noteworthy milestone of
HK$82 million and experienced a subsequent increase to HK$100
million in March 2024. The Group continued to release new content
for the game, including features such as "New Immigration Decree",
a "Bounty Ground" Battle Royale gameplay, and "Archipelago Raid", a
large-scale cross-kingdom event, to provide players a truly unique
battle experience. During 2023, "Doomsday: Last Survivors" garnered
multiple awards, including five awards at the NYX Game Awards:
"Mobile Game - Strategy", "Mobile Game - Best Gameplay", "Mobile
Game - Best Character Design", "Mobile Game - Best Game Design",
and "Mobile Game - Best Art Direction", and "Best Overseas Game" by
Youxi Tuoluo. These awards are a testament to the game's
exceptional quality and global appeal.
"Viking Rise", a Viking-themed strategy game, received widespread
acclaim when it was launched in late 2022. Through continuous
improvement, the gaming experience was elevated to new heights. The
introduction of a "Mounts" system, along with a large-scale battle
event "Kingdom Mayhem - Expedition to England", and the addition of
"Mystic Realm", was well-received by the game's 21 million players
and earned it the "Best of 2023 Awards -- Best for Tablets" by
Google Play.
The APP Business's continued success in the second half of 2023 led
to remarkable revenue of HK$580 million. This constituted 11% of
total revenue, and emerged as a pivotal force driving the Group's
revenue growth and diversification. As at 31 December 2023, the APP
Business has over 350 million registered users worldwide and
approximately 9.5 million MAU. The Group is committed to the
ongoing promotion and diversification of its product portfolio to
take the APP Business to the next level.
By adhering to its long-term operational strategy, the Group will
drive steady growth in both its core game business and the APP
Business. Additionally, the Group will continue to embrace and
adopt Artificial Intelligence Generated Content ("AIGC") technology
to optimize costs and enhance profitability. In the first quarter
of 2024, the game business demonstrated continued growth, with the
Group's total gross billing estimated to approach HK$1.4 billion,
representing an approximate 20% increase compared to the first
quarter of 2023. As the Group seizes opportunities to drive growth,
aggressive marketing campaigns may lead to a short-term volatility
in profits. Nonetheless, IGG remains confident of its overall
financial performance for the full year and long-term growth.
Embracing the corporate spirit of "Innovators at Work, Gamers at
Heart", the Group will continue to strengthen its global R&D
and operation capabilities, to relentlessly pursue its strategy of
quality, innovation, and excellence in creating innovative yet
timeless games.
About IGG Inc
Established in 2006, IGG Inc is a leading global mobile games and
applications developer and operator with headquarters in Singapore
and local offices in the United States, China, Canada, Japan, South
Korea, Thailand, the Philippines, Indonesia, Brazil, Turkiye, Italy
and Spain. IGG offers multi-language and multifarious games to
users around the world. The Group has established long-term
partnerships with over 100 business partners, including global
platforms, advertising channels, and vendors such as Apple, Google
and Meta. IGG's most popular games include "Lords Mobile",
"Doomsday: Last Survivors", "Viking Rise", "Castle Clash", and
"Time Princess".
[1] The Group's users in total and monthly active users include
users of mobile games and apps.
[2] Source: Sensor Tower, a third-party analytics platform
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