OCEANSIDE, N.Y., Feb. 10, 2011 /PRNewswire/ -- Xsovt Brands, Inc.
(OTC Bulletin Board: XSVT), an exciting new lifestyle brand and
footwear company, today announced the expansion of its senior
management team with the appointment of Arthur (Arte) E. Nathan as Executive Vice
President and Chief People Officer.
Xsovt Brands, Inc. was created on January
26, 2011 when the company acquired Oceanside, New York-based Xsovt, LLC.
The appointment of a highly experienced and well respected
senior professional such as Mr. Nathan validates Xsovt's business
plan, and under the leadership of its expanded management team,
Xsovt will continue to focus on the launch and development of its
new footwear line and the rollout of its business operations and
brand.
Arte Nathan is one of the leading
human resources executives in the United
States. Mr. Nathan was directly responsible for all
human resources functions for Steve
Wynn's casino and resort properties, including the Wynn Las
Vegas and the Wynn Macao as well as previous properties in
Atlantic City and Mississippi. As Xsovt's employees will
be critical to its success, Mr. Nathan will be responsible for
establishing all human resource protocols and procedures, including
hiring, training and employee relations, and will also assist
Xsovt's founder, President and Chief Executive Officer,
Avi Koschitzki, in directing the
overall vision of the company.
"It is rare that a company at an early stage of development like
Xsovt is able to attract such outstanding senior management talent
as Arte," stated Mr. Koschitzki. "We believe that our ability
to achieve this key appointment, and Arte's willingness to dedicate
himself to Xsovt's vision and future, speaks directly to the
strength of Xsovt's business plan and our overarching goals of
developing an employee driven culture and executing at the highest
level in everything we do with uncompromising service and
dedication to excellence. We are so excited to have Arte on
board, and we look forward to working with him to drive our
business, our product and brand launch and, ultimately, value for
our shareholders."
Commenting on his appointment, Mr. Nathan stated, "I decided to
join Xsovt when management shared their employee focused-vision
with me. Simply put, we want Xsovt to become one of the best
U.S. companies to work for. That kind of commitment to
employee satisfaction creates a culture of excellence and drives
exceptional customer satisfaction and loyalty. I'm excited to
be working on this great new venture and look forward to
implementing many of the best practices I've learned throughout my
career for Xsovt. I believe that our senior management,
together with a growing team of excellent managers and employees,
will help grow Xsovt and its culture as we seek to become the next
great lifestyle brand."
About Xsovt
Xsovt Brands, Inc. is an exciting new company that has developed
a new footwear paradigm in the multi-billion dollar footwear
industry. Xsovt was formed in October
2010, and the founders of Xsovt have worked since the fall
of 2008 toward the development of the Xsovt™ brand and refining
several innovative footwear concepts including lines for men, women
and children.
Xsovt has adopted a novel approach to the design, comfort, and
construction of shoes and slippers, as well as the packaging in
which the products are sold. Technology and comfort are
incorporated in every stage of the design process to make fashion
fun and comfortable. In its initial product launch, scheduled
for August 2011, Xsovt will
synthesize elements of style, quality and comfort comparable to
high end footwear at a competitive price point. The design
impetus for Xsovt's debut product line is what we call our
"Crossover line," incorporating the benefits of a casual shoe and a
comfortable slipper, designed for both lounging at home or for a
casual evening out. This design innovation epitomizes Xsovt's
maxim: "Freedom to Move and Strength to Stand™".
Xsovt's ethos has evolved from an overarching commitment to
customer service and the creation of a corporate culture for its
employees consistent with the company's goals. Xsovt's
management and senior consultants have direct expertise in superior
product development, facilitating award winning service, delivering
a high end retail experience and building a dedicated staff.
Several salient examples of their professional work
experience include premier hotels and resorts and luxury retailers
in the United States and
Asia including the Bellagio, Wynn
Resorts and Neiman Marcus. The
prior engagements with the management of those companies helped
shape Xsovt's core business and branding philosophy to imbue its
corporate culture with uncompromising service and dedication to
excellence.
Cautionary Note Regarding Forward Looking Statements
This press release and the statements of representatives of
Xsovt Brands, Inc. (the "Company") related thereto contain, or may
contain, among other things, "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of
1995. All statements, other than statements of historical
fact included herein are "forward-looking statements," including
any other statements of non-historical information. These
forward-looking statements are subject to significant known and
unknown risks and uncertainties and are often identified by the use
of forward-looking terminology such as "guidance," "projects,"
"may," "could," "would," "should," "believes," "expects,"
"anticipates," "estimates," "intends," "plans," "ultimately" or
similar expressions. All forward-looking statements involve
material assumptions, risks and uncertainties, and the expectations
contained in such statements may prove to be incorrect.
Investors should not place undue reliance on these
forward-looking statements, which speak only as of the date of this
press release. The Company's actual results (including,
without limitation, Xsovt's ability to advance its business,
generate revenue and profit and operate as a public company) could
differ materially from those stated or anticipated in these
forward-looking statements as a result of a variety of factors,
including factors and risks discussed in the periodic reports that
the Company files with the Securities and Exchange Commission
(http://www.sec.gov). All forward-looking statements
attributable to the Company or persons acting on its behalf are
expressly qualified in their entirety by these factors. The
Company undertakes no duty to update these forward-looking
statements except as required by law.
SOURCE Xsovt Brands, Inc.
