Nightfood, Inc. (OTCQB: NGTF) Significant Retail Expansion

Nightfood, Inc. (OTCQB: NGTF) Launches its connected TV ad campaign to Capitalize on Significant Retail Expansion

Miami, FL--(July 21, 2021) - EmergingGrowth.com, a leading independent small cap media portal with an extensive history of providing unparalleled content for the Emerging Growth markets and companies, reports on Nightfood, Inc. (OTCQB: NGTF).

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With its recent introduction into Walmart (NYSE: WMT) freezers, Nightfood sleep-friendly ice cream is now available in almost 2,000 supermarkets across the United States, including divisions of Kroger, (NYSE: KR) Albertson's, (NYSE ACI) and H-E-B, as well as Rouses Markets, Lowes Foods, and other independent chains.

Nightfood, Inc.'s (OTCQB: NGTF) launch in Walmart (NYSE: WMT), rolled them into over 1,000 stores across the country, and now Nightfood is rolling onto connected TV (CTV) and "over-the-top" TV (OTT) across the Country.

Coordinated by the advertising agency of Jekyll & Hyde Labs, a full-service ad agency dedicated to scaling CPG challenger brands, Nightfood, Inc. (OTCQB: NGTF) will reach users of popular ad-supported network services such as Hulu, Roku, (NASDAQ: ROKU) FUBO, (NYSE: FUBO) Sling TV, as well as apps such as ESPN, A&E, Fox, (NASDAQ: FOX) Discovery Channel, (NASDAQ: DISCA) and more.

"We're reaching people while they're streaming their favorite shows, mostly at night," commented Nightfood CEO Sean Folkson. "That's prime snacking time. We believe the targeting we are able to achieve with this campaign will be incredibly powerful, and we're working with a partner that specializes in scaling consumer brands through supermarkets and mass retail."

Nightfood, Inc. (OTCQB: NGTF) is also in the latter stages of a retail test in grab-and-go lobby shops with a global hotel brand in anticipation of a possible national rollout in hotels across the country.

Nightfood's Walmart introduction more than doubles the store count for the award-winning ice cream brand to almost 2,000 retail locations across the United States.

Nightfood (OTCQB: NGTF) milestones:

Walmart (NYSE: WMT) distribution is confirmed.
Retirement of all outstanding convertible debt.
Completes $4.5 Raise to 2021 growth plan.
Potential Global Hotel Brand Rollout.

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Nightfood, Inc. (OTCQB: NGTF) Other Recent Announcements:

Nightfood Completes Initial Production With Updated Pack Design, Retail Testing Underway With National Hotel Partner

Nightfood Ice Cream Proudly Announces Walmart Distribution Starting Spring 2021

Nightfood Sleep-Friendly Ice Cream Secures Retail Distribution of Newest Flavor in Multiple Chains

Nightfood Ice Cream Announces New Distribution in Market of Choice Locations Throughout Oregon, Additional Independent Retailers

Nightfood Ice Cream Now Available Through Leading Natural Food & Beverage Distributors, Poised for Rapid Expansion in 2021

Nightfood and Papa John's Satisfy Late Night Cravings with Double Cheeseburger Papadias and Pickles for Two Ice Cream

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About Nightfood Holdings:

Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc.

Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the United States: Kroger (Harris Teeter), Albertsons Companies (Jewel-Osco and Shaw's and Star Markets), and H-E-B (Central Market) as well as Lowe's Foods, Rouses Markets, and other independent retailers.

Most recently, the brand secured distribution in over 1,000 Walmart stores from coast to coast.

Nightfood won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.

Nightfood has been endorsed as the Official Ice Cream of the American Pregnancy Association and is the recommended ice cream for pregnant women. There are approximately 3,000,000 pregnant women in the United States at any given time, and ice cream is the single most-widely reported pregnancy craving. With more calcium, magnesium, zinc, prebiotic fiber, and casein protein, less sugar and a lower glycemic profile than regular ice cream, Nightfood has been identified as a better choice for expectant mothers.

Nightfood is not just for pregnant women. Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality.

Nightfood was formulated by sleep and nutrition experts with ingredients that research suggests can support nighttime relaxation and better sleep quality. Scientific research indicates unhealthy nighttime cravings are driven by human biology. Willpower is also weakest at night, and stress is another contributing factor. A majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking.

Because unhealthy night snacking is believed to be biologically driven, and not a trend or a fad, management sees significant opportunity in pioneering the category of nighttime-specific snacks for better sleep.

MJ Munchies, Inc. was formed in 2018 as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The Company is seeking licensing opportunities to market such products under the brand name "Half-Baked", for which they've successfully secured trademark rights.

Questions can be directed to investors@Nightfood.com

Management also encourages Nightfood shareholders to connect with the Company via these methods:

E-mail: By signing up at ir.nightfood.com, investors can receive updates of filings and news releases in their inbox.

Telegram: There is now a live, interactive Telegram group which interested parties can join to reach team members and discuss Nightfood. Ask questions, learn more about the company and discuss future prospects. Join the Telegram Group Here: https://t.me/NightfoodHoldings

Forward-Looking Statements:

This current press release contains "forward-looking statements. Statements in this press release which are not purely historical (including, but not limited to statements that contain words such as "will," "believes," "plans," "anticipates," "expects" and "estimates") are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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