BOSTON, April 14, 2014 /PRNewswire/ -- Crumbs Bake Shop
(NASDAQ: CRMB) fans rejoice! BJ's Wholesale Club is satisfying
members' cravings for sweets by exclusively carrying an assortment
of the famous bakery's sweet treats. All 201 club locations in 15
states will carry a variety of items including signature cupcakes,
ice cream cupcakes, ice cream sheet cakes and Crumbnuts— a cross
between a croissant and a donut. Until now, the delectable desserts
were only available at Crumbs Bake Shops.
"The Crumbs Bake Shop line of treats fits perfectly with our
bakery model of tasty and unique offerings," said Christina Neppl, executive vice president of
merchandising/logistics at BJ's Wholesale Club. "We are the only
retailer bringing the Crumbs Bake Shop experience to our
members – many of which have not been able to experience Crumbs in
their areas – and we are so thrilled to be able to satisfy our
member's sweet cravings with these famous desserts."
The Crumbs Bake Shop menu at BJ's Wholesale Club includes these
mouthwatering delights:
- Signature Cupcake 3-pack: Peanut Butter Cup, Cookies &
Cream and Red Velvet.
- Colossal Cupcake: Happy Birthday Vanilla cake mix with rainbow
sprinkles, filled with vanilla buttercream, topped with cream
cheese frosting and yellow rosette in the center. This oversized
cupcake serves 6-8.
- Crumb Cake 12-pack: Bite-sized crumb cakes with a cinnamon
streusel topping made with real cinnamon and cream cheese.
- Crumbnuts 4-pack: Part croissant, part doughnut, all delicious!
Dusted with cinnamon and sugar.
- Ice Cream Sheet Cakes (18-inch):
- Happy Birthday Vanilla cake with rainbow sprinkles and vanilla
ice cream. Frosted with vanilla icing and finished with yellow
rosettes sprinkled with edible rainbow confetti.
- Cookie Dough Vanilla cake and vanilla ice cream with cookie
dough chunks mixed-in. The cake is frosted with vanilla icing,
edged with chocolate rosettes and topped with cookie dough chunks
and chocolate drizzle.
- Ice Cream Cakes (8-inch round):
- Red Velvet cake and cheesecake-flavored ice cream with red
velvet cake chunks mixed-in. The red velvet ice cream cake is
frosted with vanilla icing and edged with vanilla rosettes and
topped with red velvet cake chunks, cheesecake dough chunks and
white chocolate drizzle.
- Peanut Butter Cup chocolate cake and peanut butter ice cream,
frosted with peanut butter icing and topped with chocolate
rosettes, mini peanut butter cups and chocolate drizzle.
- Ice Cream Cupcake 6-pack: Peanut Butter Cup, Cookies &
Cream and Red Velvet each filled with respective ice cream
flavors.
"We are thrilled to have BJ's Wholesale Club as the launch
partner for our new and rapidly expanding licensing program, and to
be able to offer the Crumbs Bake Shop experience to all of BJ's
customers," said Edward M. Slezak,
chief executive officer and general counsel of Crumbs Bake Shop.
"Selling some of our signature desserts at BJ's affords us the
opportunity to introduce Crumbs Bake Shop to new customers and to
expand our brand presence beyond our own brick and mortar
stores."
Crumbs Bake Shop items will retail from $3.99 to $22.99 and can be found in the bakery
department and freezer sections of all BJ's Wholesale Club
locations.
About BJ's Wholesale Club
BJ's is dedicated to
providing members with high-quality, brand-name food and
merchandise at prices that are significantly lower than
supermarkets, supercenters, department stores, drug stores and
specialty retail stores. BJ's carries the most product
variety of any Membership club with more than 7,000 items,
including supermarket-sized staples, USDA Choice meats and stock-up
items, as well as all-natural and organic products. BJ's is the
only membership club to accept all manufacturers' coupons and for
greater convenience, offers the most payment options including
EBT.
Headquartered in Westborough,
Massachusetts, BJ's Wholesale Club, Inc. is a leading
operator of warehouse clubs in the eastern United States. The
Company currently operates 201 clubs and in 15 eastern
states. Learn more and shop online at BJs.com or for
exclusive content visit Facebook.com/bjswholesaleclub and
Twitter.com/bjswholesale.
About Crumbs Bake Shop
The first Crumbs Bake Shop
opened in March 2003 on the Upper
West Side of Manhattan and is well
known for its innovative and oversized gourmet cupcakes. The
Company currently has 65 locations in 12 states and the
District of Columbia.
Photo - http://photos.prnewswire.com/prnh/20140414/73006
SOURCE BJ's Wholesale Club