Playmaker Capital Inc. Partners with Content Automation Platform Echobox to Supercharge Social Media Growth
2022年8月6日 - 2:00AM
ビジネスワイヤ(英語)
Partnership will enable Playmaker to enhance
social media capabilities and engagement using industry-leading
automation
Playmaker Capital Inc. (TSXV: PMKR) (“Playmaker”), the digital
sports media company that delivers authentic content experiences
through its portfolio of sports media and technology brands,
announced today that it has enlisted leading digital content
automation platform, Echobox, to maximize the social media reach of
Playmaker’s brands and scale its audience of sports fans across all
major social media platforms.
In this partnership, Echobox will implement its industry-leading
social media automation solution to deliver actionable insights
that elevate Playmaker’s social media offering. The scope of the
initial partnership includes Futbol Sites’ portfolio of Facebook,
Instagram, and Twitter accounts, which in the aggregate engage more
than 150 million followers. Through the management, distribution,
and optimization of Futbol Sites’ social media content, Echobox
will drive growth for Futbol Sites’ social media reach.
“Social media is a highly effective way for Futbol Sites, and
more broadly Playmaker, to engage sports fans across the Americas
and Echobox is the ideal technology partner to help us take our
reach to the next level,” said Federico Grinberg, Playmaker EVP and
Futbol Sites CEO. “With the FIFA World Cup Qatar 2022 later this
year, now is the ideal time to partner with Echobox to drive
audience growth and increase the volume of social interactions on
our cross-platform social media offering.”
This announcement follows Playmaker’s strategic imperative to
build a vast social media network across the Americas. In August
2022, Playmaker acquired JuanFutbol to accelerate growth across
social media and digital video channels in key Mexican and US
Hispanic markets. Previously in 2022, Playmaker acquired Cracks, a
video-first operator of widely popular social media channels,
including the most subscribed Spanish-language YouTube channel in
the sports category globally. In Canada and the US, Playmaker
brand, The Nation Network, which now counts approximately 30
Facebook, Twitter, and Instagram accounts under its purview,
continues to scale its cross-platform social media reach to engage
fans and accommodate for various content consumption preferences.
With a significant presence in both North America and Latin
America, Playmaker’s social media footprint serves as a competitive
differentiator and allows for its brands to interact with sports
fans at numerous touchpoints daily.
Social media has become the preferred destination for sports
fans who wish to access highlights, analysis, and coverage of their
favourite sports. Corporate advertisers and sports betting
operators have also fully embraced social media and now leverage
social media assets more than any other medium, such as on-site
activation, and traditional television and signage advertisement,
to communicate with their target audience.1 Sports fans and
advertisers are increasingly adopting a mobile-first mentality and
it is critical that Playmaker continues to refine its portfolio of
social media products to meet rising demand. As Futbol Sites
utilizes social media as a pillar of its broader digital content
strategy, Echobox’s team of specialists will collaborate closely
with Futbol Sites content creators to deliver best-in-class social
media experiences for sports fans and effective campaigns for
advertising partners.
“We are delighted to partner with the Playmaker family of
engaging, fan-focused brands,” said Antoine Amann, Echobox founder
and CEO. “Our unique AI innovations will empower Playmaker to scale
and engage its ‘fan ecosystem’ on social media while creating
massive efficiencies for the Playmaker team with our market-leading
automation,”
Looking ahead, Playmaker intends to remain steadfast in its
focus on building out its social media network. By partnering with
Echobox, the global leader in publishing automation, Playmaker is
positioning itself to capture extensive growth for not only its
current social media portfolio, but also additional channels that
are acquired or organically activated.
TSX VENTURE EXCHANGE DISCLAIMER
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
ABOUT PLAYMAKER CAPITAL INC.
Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media
company that acquires and integrates premier fan-centric media
brands, curated to deliver highly engaged audiences of sports fans
to tier one advertisers, online sports betting operators, and
sports federations and leagues. Leveraging its in-house technology
stack, Bench, and with a 360 degree view of sports fans, Playmaker
delivers authentic digital content experiences for sports fans and
best-in-class results for its partners across the Americas.
For more information, visit: http://www.playmaker.fans or
contact Playmaker Chief Executive Officer Jordan Gnat via email
jgnat@playmaker.fans. |T: (416) 815-4993.
To sign up for Playmaker’s Investor Alerts, visit:
playmaker.fans/investors
ABOUT ECHOBOX LTD
Echobox is the new standard in publishing automation. Businesses
of all sizes use Echobox’s advanced AI to automate and optimize the
curation and distribution of their content. More than 1000 brands
in 100 countries rely on Echobox’s automation to increase
performance while saving costs on social media and email
newsletters.
Learn more at www.echobox.com.
1 Sponsor United, 2021 Year in Review
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version on businesswire.com: https://www.businesswire.com/news/home/20220805005405/en/
MEDIA CONTACT Elias Blahacek – E: elias@playmaker.fans |
T: (+1) 416-254-4345
Playmaker Capital (TSXV:PMKR)
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