TORONTO, June 4, 2019 /CNW/ - AcuityAds Holdings Inc.
("AcuityAds" or the "Company") (TSXV:AT), a technology leader that
provides targeted digital media solutions enabling advertisers to
connect intelligently with audiences across digital advertising
campaigns, is pleased to announce that it will officially launch
its flagship advertising platform to clients in Spain and Latin
America.
The Company completed the acquisition of ADman Media on
June 15, 2018 referencing expansion
into global markets, positioning itself as the premier advertising
platform for brands seeking to reach Spanish-speaking audiences.
After an extensive training period, all ADman employee's will be
adopting the AcuityAds brand name and providing clients with access
to AcuityAds' full technology stack.
"It has taken us the past year to prepare for our platform
launch in Spain and Latin America," said Seraj Bharwani, Chief Strategy Officer at
AcuityAds. "Given GDPR requirements for consumer privacy and data
usage, we have thoroughly assessed our audience targeting
capabilities before offering it to advertisers in this region."
While the Company began major efforts to engage existing ADman
customers across Latin America
earlier this year, the past week marked an important kickoff for
the entire group, including Spain
and all Latin America
countries.
"Use of decision science technology with live, real-time,
consumer propensity data and unique measurement capabilities will
bring significant incremental impact and efficiency to advertisers
in the Hispanic regions," Bharwani continued.
The Acuity Decision Science Technology is an end-to-end solution
for branding and performance that revolutionizes real-time matching
of consumer propensity for attention and conversion with
high-quality inventory across devices and formats on the OPEN WEB.
Performance measurement and attribution is an integral part of the
platform with proprietary metrics and audience behaviors updated
every 60 seconds.
Acuity's proprietary True Reach™ measurement platform
includes the most comprehensive, video-viewership performance
metric, combining both paid and earned media. The platform includes
accountability for Share of Voice and Share of
Attention™ as measures of a brand's share of total reach,
viewing time, and engagement relative to competitive brands in over
250 vertical industry categories.
The True Reach™ Insights platform was launched in 2007 and
includes persistent tracking on over 500 million video
advertisements and over 7,000 global and regional brands promoting
video-ads across a wide range of online publishers including
Facebook, Instagram, and YouTube.
Josep Tribo, AcuityAds Senior
Vice President of Spain and Latin
American markets commented, "ADman Media employees have undergone a
significant onboarding program to the Acuity technologies and are
extremely happy to be unified under a single brand with the
AcuityAds family. We remain confident that ADman client
relationships in Spanish-speaking markets worldwide will benefit
immensely from our innovative platform and expanded
capabilities."
About AcuityAds:
AcuityAds is a leading technology company that provides
marketers a powerful and holistic solution for digital advertising
across all ad formats and screens to amplify reach and Share
of Attention® throughout the customer journey. Via its unique,
data-driven insights, real-time analytics and industry-leading
activation platform based on proprietary Artificial Intelligence
technology, AcuityAds leverages an integrated ecosystem of partners
for data, inventory, brand safety and fraud prevention,
offering unparalleled, trusted solutions that the most
demanding marketers require to be successful in the digital
era.
AcuityAds is headquartered in Toronto with offices throughout the U.S.,
Europe and Latin America. For more information,
visit AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events. Neither TSX Venture Exchange nor
its Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.
