TORONTO, Aug. 15,
2024 /PRNewswire/ - Spin Master Corp. (TSX: TOY)
(www.spinmaster.com), a leading global children's entertainment
company is making waves with its new Kinetic Sand Project
PlanetTM collection which seeks to engage kids in
open-ended sensory play and educate them on the importance of
sustainability and protecting our eco-systems.
The Kinetic Sand Project Planet playsets are made
with 100% Ocean-Bound Recycled plastics, defined as plastic waste
that is at risk of ending up in the ocean. Each playset is
ocean themed, inviting kids to explore coral reefs and their
vibrant underwater ecosystems, the amazing lives of sea turtles and
the importance of the oceans that cover more than 70% of the
earth's surface.
The commitment to sustainability extends beyond play. Through a
collaboration with The Nature Conservancy's Nature Lab, Project
Planet aims to educate kids on the important science behind
protecting our planet. Each playset includes an educational fact
card and link to more resources on the Project Planet
website including videos and activity sheets.
As part of the collaboration, Spin Master is contributing
$100,000 US to The Nature
Conservancy, supporting their mission to conserve the lands and
waters on which all life depends. The global organization works in
over 70 countries and territories. For more information on The
Nature Conservancy, visit www.nature.org.
The Kinetic Sand Project Planet Collection:
Turtle Beach Playset, $14.99
- Experience the lifecycle of a turtle and build a habitat with
14oz of blue and brown Kinetic Sand. The kit included a
mother turtle figure that also acts as an egg mold, three baby
turtle figures and two tools. This playset allows children to
explore the very start of a sea turtle's life as it hatches and
makes its way to the sea. Kids can learn about turtle lifecycles
with the fact card and link to more resources.
- Available at Target and on Amazon.
Deep Sea Playset, $19.99
- Explore the depths of the ocean and dive into 24oz of white,
teal and blue Kinetic Sand, scooping with the seashell,
revealing the hidden characters in each layer. Mold and scoop with
the stingray figure, slice sand and mold a baby dolphin figure with
the mother dolphin, and grate sand with the whale shark figure,
mimicking underwater patterns. Kids can learn about ocean
biodiversity with the fact card and after play, snap the
container's lid closed for convenient storage.
- Available at Target and on Amazon.
Kinetic Sand Project Planet is part of Spin Master's
Playsponsible™ commitment to being responsible custodians of
the world that today's children will one day inherit. Spin Master
strives to create more sustainable options within product
lifecycles, including product design and packaging, to reduce its
impact on the planet.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's
entertainment company, creating exceptional play experiences
through its three creative centres: Toys, Entertainment and Digital
Games. With distribution in over 100 countries, Spin Master is best
known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®,
Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik's® Cube and
GUND®, and is the global toy licensee for other popular properties.
Spin Master Entertainment creates and produces compelling
multiplatform content, through its in-house studio and partnerships
with outside creators, including the preschool franchise PAW
Patrol, and numerous other original shows, short-form series
and feature films. The Company has an established presence in
digital games, anchored by the Toca Boca® and Sago Mini®
brands, offering open-ended and creative game and educational play
in digital environments. Through Spin Master Ventures, the Company
makes minority investments globally in emerging companies and
start-ups. With 29 offices spanning nearly 20 countries, Spin
Master employs close to 3,000 team members globally. For more
information visit spinmaster.com or follow-on Instagram, Facebook
and Twitter @spinmaster.
About The Nature Conservancy
The Nature Conservancy is a global conservation organization
dedicated to conserving the lands and waters on which all life
depends. Guided by science, we create innovative, on-the-ground
solutions to our world's toughest challenges so that nature and
people can thrive together. We are tackling climate change,
conserving lands, waters and oceans at an unprecedented scale,
providing food and water sustainably and helping make cities more
sustainable. The Nature Conservancy is working to make a lasting
difference around the world in 77 countries and territories (41 by
direct conservation impact and 36 through partners) through a
collaborative approach that engages local communities, governments,
the private sector, and other partners. To learn more,
visit nature.org or follow @nature_press on X.
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