Roots and Shawn
Mendes release limited-edition capsule collection
December 4, 2018,
at 3:00 P.M. E.T. at the Roots store in the CF Toronto Eaton
Centre
TORONTO, Dec. 3, 2018 /PRNewswire/ - Roots ("Roots,"
"Roots Canada" or the "Company") (TSX: ROOT) the premium outdoor
lifestyle brand, announces the launch of Roots x Shawn Mendes, with a capsule collection
designed in collaboration with Toronto-born multi-platinum singer/songwriter,
Shawn Mendes. The official release
of the limited-edition collection, which celebrates Shawn's
first-ever stadium show, is Tuesday,
December 4, 2018 at 3:00 p.m. eastern
time at the Roots x Shawn
Mendes pop-up shop in the Roots store at the CF Toronto
Eaton Centre. Shawn's global fanbase will be able to buy the
collection online at www.roots.com on December 5, 2018. Fans that attend the in-store
event will be given a code for priority presale access and
guaranteed tickets to Shawn's Rogers Centre show. Roots x
Shawn Mendes is the first step
in an ongoing creative collaboration between Roots and Shawn.
"I'm so excited to launch this collaboration with Roots," said
Shawn Mendes. "With my first ever
stadium show coming up in my home town Toronto, it felt like the perfect way to
celebrate, by teaming up with one of the most iconic Canadian
brands."
Roots, together with Shawn and his creative team, designed the
capsule collection to celebrate the announcement of Shawn's
homecoming with his first-ever headlining stadium show, taking
place at the Rogers Centre on September 6,
2019. Presales for Shawn's Rogers Centre show start on
December 5 and go on sale to the
general public on December 15 (a full list of on-sale timings
and ticket links can be found at ShawnStadium.com). Shawn
Mendes: The Tour begins in March
2019, with more than 60 dates across Europe, North
America and Australia. In
May 2018, Shawn released his
highly-anticipated third album (Shawn
Mendes) which debuted at #1 on international album charts,
making him the third youngest solo artist to ever have three #1
albums.
"We are thrilled to partner with Shawn during such an important
milestone in his career," said Karen
Zuccala, Vice President, Marketing of Roots. "It is an
honour to work with such an incredibly talented Canadian singer and
songwriter and bring his vision to life. The collection is the
beginning of an ongoing creative relationship; we are excited to
see where we can take this."
For 45 years, Roots has been drawing inspiration through art and
music and celebrating the individuality of style as a form of
self-expression. Roots has proudly collaborated with Grammy- and
Juno-winning musicians, Academy Award-winning actors, Olympic
athletes and other notable celebrities across the globe. The
Roots x Shawn Mendes
collection welcomes another great artist into the creative
fold.
Featuring nods to the album art for Shawn's latest release, the
limited-edition capsule collection consists of a hoodie
($88), sweatpants ($82), two pocket t-shirts ($36 each), a toque ($32), as well as a custom-designed Award Jacket
($598), handcrafted in the Roots
Toronto Leather Factory. The collection embodies the unmistakable
style, and uncompromising comfort and quality Roots is known for.
About Shawn
Mendes
Toronto born
multi-platinum singer/songwriter Shawn
Mendes released his highly anticipated self-titled third
album in May 2018. The album debuted
at #1 on the Billboard 200 album chart as well as multiple
additional worldwide markets, including Australia, Canada, Mexico, Belgium, Holland & more. Shawn Mendes made Shawn the third
youngest solo artist to ever have three #1 albums, and became one
of the top best-selling album debuts of 2018. The album shot to #1
on iTunes upon release in over 80 countries around the world.
Leading up to the album, he released multiple tracks including
"Youth" Featuring Khalid, "In My Blood" and "Lost In Japan." Both "In My Blood" and "Lost In
Japan," the first two songs
released off the new album, experienced massive success,
soaring to the #1 and #2 spots on the overall iTunes chart in the
U.S, Top 5 on iTunes in 50 countries, and held the #1 and #2 spots
on Spotify's "New Music Friday" playlist. With "In My Blood,"
Shawn became the first artist to ever have had four #1 singles at
AC radio before the age of 20. In April
2017, Shawn released his 3x Platinum hit "There's Nothing
Holdin' Me Back." The track scored Shawn his second #1 single at
Top 40 radio and on Billboard's Pop Songs chart, joining 7x
Platinum single "Stitches." Throughout his career, Shawn has
achieved 3 consecutive #1 album debuts, 2 Platinum
albums, and 8 consecutive platinum and multi-platinum
singles. Worldwide, he has sold over 15 million albums, 100 million
singles, and has amassed over 16 billion song streams and 5 billion
YouTube views. Shawn has completed two sold-out world tours with
over one million tickets sold, selling out legendary arenas
including NYC's Madison Square
Garden, Toronto's Air
Canada Centre, and London's O2
Arena in minutes. Shawn
Mendes: The Tour begins in March 2019, with over 60 dates currently
announced across Europe,
North America and Australia, with more to be announced soon. He
topped Billboard's "21 Under 21" in 2017 and 2018 and has been
featured on Forbes "30 Under 30," Spotify's "25 Under 25," and Time
Magazine's "Time 100 Most Influential". In February 2018, ROI Influencer Media recognized
Shawn as the #1 Most Influential Artist and #1 Most Influential
Teen across all social media platforms.
About Roots
Established in 1973, Roots is a
premium outdoor lifestyle brand with a rich Canadian heritage and
portfolio of apparel, leather goods, accessories and footwear.
Roots delivers products to customers through its store network,
online platform and international partnerships. As of August 4, 2018, Roots integrated omni-channel
footprint included 117 company retail stores in Canada, five company retail stores in
the United States, 112
partner-operated stores in Taiwan,
27 partner-operated stores in China and a global e-commerce platform. Roots
Corporation is a Canadian corporation doing business as "Roots" and
"Roots Canada".
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's Annual Information Form for the fiscal year ended
February 3, 2018 for a discussion of
the uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
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SOURCE Roots Corporation