Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging and mobile commerce, today announced the release of a new white paper entitled ‘IPX: The Second IP Revolution’, a look at how the Internet Protocol Exchange (IPX) will form a community that includes both the fixed and mobile worlds, enabling delivery of all applications to any location and device, thus increasing service availability to end users, making business more efficient, and providing increased revenues for network operators and enterprises.

The white paper includes insights into the Fixed/Mobile Convergence challenge, the path to IP and the IPX, business model innovation and the corporate opportunity.

Also included is a foreword from Yankee Group, an independent technology research and consulting firm, emphasizing the crucial role that a new IPX peering architecture will play in what it calls the ‘Anywhere’ revolution, which ultimately means that the role of location in everything we do as consumers and enterprises will change.

“’Anywhere’ dictates support for high-quality, secure connectivity for IP-based applications such as IM, Fixed/Mobile Convergence, presence, person-to-person (P2P) communication, video and Web 2.0 mash-up services. IP is both the present and future architecture for value-added services across the spectrum of fixed and mobile services,” said Brian Partridge, Director, Yankee Group. “A new peering architecture will soon be required which goes a step beyond the traditional best-effort Internet for service delivery, and we view an open and flexible IPX model for service exchange as part of the critical path to realizing this vision.”

“IPX provides a next-generation interconnect solution ensuring that P2P voice and messaging services are delivered securely and with guaranteed quality of service over a private IP backbone. IPX will help service providers realize important operational efficiencies, cost savings and potential new revenue streams,” said William Dudley, Group Director, Product Management, Sybase 365. “An increasingly strong market for IPX is the provision of VPN services to multi-national enterprises, as a managed service, delivered by trusted service providers.”

Also included in the white paper is the mobile operator perspective from CSL Limited, Hong Kong’s leading mobile network operator. “Mobile operators get the opportunity to work with partner networks to offer IP-VPN services over the IPX, to international business customers,” said Paul Hodges, Executive Vice President, International Services, CSL Limited. “The IPX dynamic for business-class services is that operators can offer something much more robust, secure and private than the open internet.”

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than one billion messages per day, reaching 800 operators and 3.4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read Sybase blogs: http://blogs.sybase.com.

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

Forward-Looking Statements

Statements concerning Sybase 365’s future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Such statements are intended to reflect Sybase’s current views with respect to future events and may ultimately prove to be incorrect or false. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technology changes, competitive factors and unanticipated delays in scheduled product availability. These and other risks are detailed from time to time in Sybase’s Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on Sybase’s Web site).

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