The September event is offering young
families fun activities and giveaways featuring the footwear
brand's Skechers Hands Free
Slip-ins® collection for
kids
SHERMAN
OAKS, Calif., Sept. 17,
2024 /PRNewswire/ -- My Gym, the premier destination
for children's fitness, has partnered with Skechers to offer
families the brands' first-ever Skechers Kids Month. Taking
place now until the end of September, this exciting Skechers Hands
Free Slip-ins event offers fun-filled activities, seamless footwear
solutions for parents, and engaging brand interactions across My
Gym locations in North
America.
Skechers Kids Month at My Gym: A Thrilling Experience for
Families
Throughout this month, My Gym locations will be transformed with
Skechers-themed activations designed to surprise and delight
parents and kids. From custom in-gym experiences to interactive
social media campaigns, families will enjoy a variety of activities
featuring Skechers Hands Free Slip-ins, including:
- Enter-to-win giveaways and exciting prizes
- Exclusive digital coupons and custom designs of
shoe coloring pages
- Curriculum integration with My Gym's renowned
programming
- Social media and newsletter promotions to keep the
fun going
- Wall branding and immersive experiences throughout
the gym
Meeting the Needs of Families
The partnership
addresses a common pain point experienced by families attending My
Gym classes: the challenge of managing excited kids during shoe
changes before and after class. Designed to make the process of
getting in and out of the gym hassle-free, Skechers Hands Free
Slip-ins provides an easy, efficient solution—simplifying life for
parents while their children enjoy My Gym's fun and engaging
programs.
"This collaboration is a win-win for both
brands," said Cameron Bunce, Executive VP of
Strategic Partnerships at My Gym. "Skechers Kids Month not
only enhances the experience for families visiting our gyms, but
also introduces parents to a trusted footwear solution that aligns
with their needs."
"Skechers Hands Free Slip-ins has been magical for
children—enabling them to quickly slip in on their own,
hands-free," added Michael
Greenberg, president of Skechers. "And with more new styles
now available, it's the perfect time to share this convenient
technology at My Gym centers."
Expected Impact
Skechers Kids Month aims to strengthen connections with young
families by offering a relevant, engaging experience. The
partnership is expected to boost brand awareness, attract new
customers, and create high-impact direct connections with parents
and children.
About My Gym
My Gym is a children's fitness center offering a variety of fun and
engaging programs designed to promote physical development in young
kids. With over 600 locations worldwide, My Gym has been a leader
in children's fitness for over 40 years.
About Skechers U.S.A.,
Inc.
Skechers (NYSE:SKX), The Comfort Technology
Company® based in Southern
California, designs, develops and markets a diverse range of
lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company's collections are available in
180 countries and territories through department and specialty
stores, and direct to consumers through skechers.com and
approximately 5,200 Skechers retail stores. A Fortune
500® company, Skechers manages its international
business through a network of wholly-owned subsidiaries, joint
venture partners, and distributors. For more information, please
visit about.skechers.com and follow us
on Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers' future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as "believe," "anticipate," "expect,"
"estimate," "intend," "plan," "project," "will," "could," "may,"
"might," or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United
States, and the impact of wars, acts of war and other
conflicts around the world; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers,
especially in the highly competitive performance footwear market;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in Skechers' annual report
on Form 10-K for the year ended December 31,
2023 and its quarterly reports on Form 10-Q in 2024. Taking
these and other risk factors associated with the COVID-19 pandemic
into consideration, the dynamic nature of these circumstances means
that what is stated in this press release could change at any time,
and as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future
performance.
CONTACT- Cameron Bunce,
cbunce@mygym.com
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SOURCE My Gym Enterprises