RE/MAX leaders and agents from around the world
unite to celebrate successes and prepare for the future
DENVER, March 28,
2024 /PRNewswire/ -- RE/MAX, the #1 name in real
estate1, concludes another electric R4®, its
international convention for agents and franchise owners. Taking
place in Las Vegas, Nevada, the
three-day event featured world-class education, global networking,
and business-building opportunities alongside moments of
celebration and entertainment with celebrity speakers and musical
stars.
With nearly 5,000 attendees representing 60 countries, this
year's convention fostered a sense of unity and ambition within the
RE/MAX community. As attendees came together, they embraced a
positive outlook on the industry and business, motivated to
continue delivering results to homebuyers and sellers and keep
RE/MAX the most productive real estate network in the world, as
measured by residential transaction sides.
The Opening General Session included Chairman and Co-Founder
Dave Liniger's insightful remarks on
the evolving real estate landscape, emphasizing the adaptability of
RE/MAX to any market or industry conditions. "We've always been
adaptable. We've been through seven recessions, plus this time
period right now. Unskilled agents are going to leave the industry,
but this will not hinder the industry. It's a cleansing moment, I
think," Liniger says. RE/MAX affiliates attending R4 also
received a signed copy of Liniger's newly released book, "The
Perfect 10: 10 Leadership Principles to Achieve True Independence,
Extreme Wealth, and Huge Success."
RE/MAX Holdings CEO Erik Carlson
elaborated on the company's vision and strategies to support agents
and broker/owners, underscoring the importance of industry
leadership. "The team is super-focused on delivering world-class
service and support to RE/MAX affiliates," Carlson said. "We must
be obsessed with providing affiliates with the best experience
possible, so [they're] equipped to do the same for their buyers and
sellers."
Addressing the crowd for the first time since being named
President of RE/MAX in February, Amy
Lessinger acknowledged and praised the success of the
network. "It might have been a challenging year for a lot of you,"
Lessinger said. "But I am so excited to tell you that once again we
can say very loud and proud that nobody in the world sells more
real estate than RE/MAX2. You continue to lead the
industry because you're the best at what you do."
Lessinger continued to share her thoughts on where the industry
is headed and how affiliates can continue to win in 2024. She also
highlighted key aspects that drive the brand's industry leadership
and how RE/MAX plans to remain in that position:
- Adaptability: For more than 50 years, RE/MAX agents have
led through industry shifts and changing markets.
- Education: Affiliates will find new resources devoted to
buyer agency. It will help agents sharpen their buyer skills and
give them a big edge over competitors.
- Marketing: The brand's marketing efforts aim to elevate
affiliates, notably through the RE/MAX Hustle website. This
resource – available to all RE/MAX agents around the world –
enables customization of branded videos and social content,
connecting affiliates to national campaigns and facilitating social
media engagement.
- MAX/TechSM powered by kvCORE: Technology
plays a crucial role in amplifying agent effectiveness. MAX/Tech
powered by kvCORE enables agents to work smarter, not harder,
streamlining workflows and maximizing efficiency.
The crowd was wowed by the hilarious and engaging keynote
speaker, comedian and television host Ellen
DeGeneres, who infused comedy and transparency as she
emphasized how important it is to stay true to yourself no matter
what.
Additionally, the event celebrated the longtime RE/MAX
partnership with Children's Miracle Network Hospitals, which in
2023 officially surpassed the $200
million milestone in donations in the U.S. and Canada since 1992. The RE/MAX Miracle Home and
Miracle Property Program ensures that every dollar donated by
RE/MAX affiliates benefits local CMN Hospitals member hospitals,
reflecting the RE/MAX commitment to making a positive impact in
communities.
Throughout the week, RE/MAX honored the achievements of agents,
teams and brokerages, showcasing the talent and dedication within
the RE/MAX community. In a network of more than 140,000 agents in
over 9,000 offices and a presence in more than 110 countries and
territories, top producers were celebrated across various
categories, highlighting their contributions to their clients and
communities as well as the RE/MAX network.
The event was not just about business; it was an unforgettable
experience. And to wrap it up in true R4-style, attendees were
treated to an exclusive, live concert by four-time Grammy-nominated
singer-songwriter Thomas Rhett.
For images from the 2024 Opening General Session and RE/MAX R4
convention, click here.
About the RE/MAX Network
As one of the leading global
real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX
Holdings (NYSE: RMAX) with more than 140,000 agents in over 9,000
offices and a presence in more than 110 countries and territories.
Nobody in the world sells more real estate than RE/MAX, as measured
by residential transaction sides. RE/MAX was founded in 1973 by
Dave and Gail Liniger, with an
innovative, entrepreneurial culture affording its agents and
franchisees the flexibility to operate their businesses with great
independence. RE/MAX agents have lived, worked and served in their
local communities for decades, raising millions of dollars every
year for Children's Miracle Network Hospitals® and other
charities. To learn more about RE/MAX, to search home listings or
find an agent in your community, please visit www.remax.com. For
the latest news about RE/MAX, please visit news.remax.com.
1Source: MMR Strategy Group study of unaided
awareness.
2As measured by residential
transaction sides.
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SOURCE RE/MAX, LLC