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Prime Hospitality Corp. Partners with Points International to Offer Points, Mileage and Merchandise exchange for Prime rewards Members FAIRFIELD, N.J., Sept. 23 /PRNewswire-FirstCall/ -- Prime Hospitality Corp. (NYSE:PDQ) announced today that it has partnered with Points International Ltd., operator of The Points Exchange, to allow Prime Rewards members to exchange points for merchandise and additional airline miles. While Prime Rewards members already receive airline miles for dollars spent at AmeriSuites, Wellesley Inns & Suites and Prime Hotels & Resorts, participation in The Points Exchange expands their choices for airline miles and also allows them to exchange points for merchandise and other retail items. Online retail participants in the program include American Eagle Outfitters, Banana Republic, Barnes & Noble, eBay (Anything Points), Eddie Bauer, JCPenney, JCrew, Macys, Spiegel, Starbucks, The Home Depot and Williams Sonoma. Through the user-friendly points.com website, members can also make exchanges for gift certificates and track their account balances in other loyalty programs. Partner airline programs include Air Canada (Aeroplan), Alaska Airlines (Mileage Plan), America West Airlines (FlightFund(R)), American Airlines (the AAdvantage(R) program), Delta Air Lines (Sky Miles(R)), US Airways (Dividend Miles) and others. "In looking for ways to make the Prime Rewards program as competitive and attractive as possible, we wanted to offer our members the opportunity to further leverage their points and miles," said Jim Gard, Prime's Vice President of Marketing Services. "We have steadily added service providers to our own loyalty program, with whom our members can redeem points and miles, and now we have greatly expanded their options through our participation in The Points Exchange." "The Points International team is delighted to welcome Prime Hospitality to our growing list of partners on the Points Exchange," said Rob MacLean, CEO of Points International. "With the millions of members of our other loyalty program partners in the Exchange, this new relationship offers exciting benefits and added utility for Prime Rewards members, and continues the successful acquisition of important new partner relationships for Points." About Prime Hospitality -- Prime Hospitality Corp., one of the nation's premiere lodging companies, owns, manages, develops and franchises more than 240 hotels throughout North America. The Company owns and operates three proprietary brands, AmeriSuites(R) (all suites), PRIME Hotels & Resorts(R) (full-service) and Wellesley Inns & Suites(R) (limited service). Also within Prime's portfolio are owned and/or managed hotels operated under franchise agreements with national hotel chains including Hilton, Sheraton, Hampton, and Holiday Inn. Prime can be accessed over the Internet at http://www.primehospitality.com/. About Points International -- Points operates the only independent loyalty points exchange -- at http://www.points.com/ -- allowing consumers to exchange points and miles from one participating loyalty program to another to achieve the rewards they want faster than ever before. Points Exchange(R) has, to date, attracted close to 40 partners, including industry leaders eBay (Anything Points), American Airlines (the AAdvantage(R) program), InterContinental Hotels (Priority Club(R) Rewards), Air Canada (Aeroplan), Delta Air Lines (Sky Miles(R)), Imperial Oil (Esso Extra), GiftCertificates.com(TM), Fairmont Hotels & Resorts, Cathay Pacific Airways (Asia Miles(R)), America West Airlines (FlightFund(R)), Alaska Airlines (Mileage Plan), Sprint, JCPenney(R) and many more. Points International shares trade on the Toronto Stock Exchange (TSX) under the symbol PTS. DATASOURCE: Prime Hospitality Corp. CONTACT: Jeremy Zuck of Prime Hospitality Corp., +1-973-882-7662, or Web site: http://www.points.com/ Web site: http://www.primehospitality.com/

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