NEW
YORK, June 5, 2024 /PRNewswire/ -- Omnicom
(NYSE: OMC) has been named the Most Effective Holding Group in
the 2023 Effie Index®, the 13th annual ranking of the companies
behind the world's most effective marketing initiatives. This
is the second time within the past three years that Omnicom has
received the coveted global title.
As part of Omnicom's strong performance, two of its agency
networks placed in the top five of the Most Effective Agency
Network category, with DDB Worldwide coming in second and BBDO
Worldwide in fourth. AlmapBBDO (São Paulo) came out on top as
the #1 Most Effective Agency Office globally.
At the regional level, Omnicom was named the #1 Holding Group in
both Europe and Latin America, coming in the top three for
North America and APAC. In
Latin America, BBDO Worldwide and
DDB Worldwide secured the top two spots for agency network and
AlmapBBDO took the #1 spot for agency office.
"Creativity is always at our core, but to be extremely effective
in today's world, you must find bold ways to marry that with the
latest data and technology. Winning this title is a testament to
our people and clients around the world who are willing to try
innovative ideas that push the industry forward and lead to strong
results," said John Wren, Chairman
and CEO, Omnicom. "I want to thank our people across all regions
for their commitment to effectiveness and for creating work that
drives intelligent outcomes for our clients."
The Effie Index identifies and ranks the most effective
agencies, marketers, brands, networks, and holding companies by
analyzing more than 4,750 finalist and winning entries from
eligible global, regional, and national Effie Awards competitions
around the world. Announced annually, it is the most comprehensive
global ranking of marketing effectiveness.
"Successful marketing is built on a culture of effectiveness,
and this effectiveness is at the core of the Global Effie Index,"
said Traci Alford, Global CEO,
Effie Worldwide. "The companies and
agencies included in this year's rankings have demonstrated
continued agility and creativity in delivering success for their
brands across the globe. Omnicom secured its position with strong
performances worldwide, achieving a top 3 ranking across
Europe and LATAM, North America and APAC Regions. I would like
to congratulate all the agency networks and teams involved for
their dedication to delivering ideas that work."
This ranking comes on the heels of several other 2023 industry
accolades for Omnicom, including being named Holding Company of the
Year by Ad Age, Cannes Lions, Gerety, MediaPost and The One Show.
To learn more about the 2023 Effie Index®, visit
effieindex.com.
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired,
creative marketing and sales solutions. Omnicom's iconic agency
brands are home to the industry's most innovative communications
specialists who are focused on driving intelligent business
outcomes for their clients. The company offers a wide range of
services in advertising, strategic media planning and buying,
precision marketing, retail and digital commerce, branding,
experiential, public relations, healthcare marketing and other
specialty marketing services to over 5,000 clients in more than 70
countries. For more information,
visit www.omnicomgroup.com.
About Effie®
Effie leads, inspires and champions the practice and practitioners
of marketing effectiveness globally. We work across 125 markets to
deliver smart leadership, applicable insights, and the largest,
most prestigious marketing effectiveness awards in the world.
Winning an Effie has been a globally recognized symbol of
outstanding achievement for over 50 years. We recognize the most
effective brands, marketers, and agencies globally, regionally, and
locally through our coveted effectiveness rankings, the Effie
Index. Our ambition is to equip marketers everywhere with the
tools, knowledge, and inspiration they need to succeed.
For more details, visit effie.org.
Effie Worldwide is a global 501c3 non-profit.
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SOURCE Omnicom Group Inc.