Maxtor OneTouch Leads Retail in the United States
2006年3月27日 - 11:00PM
PRニュース・ワイアー (英語)
Based on The NPD Group's Data, Maxtor Maintained Its Market Share
Leadership for All Desktop, Direct-Attached Storage Solutions Sold
Via Retail and Online Channels in the United States for the Second
Consecutive Year MILPITAS, Calif., March 27 /PRNewswire-FirstCall/
-- Storage innovator Maxtor Corporation (NYSE:MXO) announced today
that its Maxtor OneTouch(TM) family of products remains the leading
brand of external storage sold in the United States, based on the
latest data from The NPD Group, a leading consumer and retail
information company. Based on the data, Maxtor ranked as the number
one brand sold in the United States with 27.4 percent of all
direct-attached storage purchases from consumers and small
businesses via the retail and online channels that The NPD Group's
data monitored during 2005, a slight increase in Maxtor's 27.2
percent market share, which led the external storage category in
2004. "For years, we've kept our customers in mind when designing
and building our simple, elegant storage solutions," said Mike
Williams, vice president and general manager of Maxtor's Branded
Products Group. "It's gratifying to know that Maxtor's unwavering
dedication to innovation is noticed and appreciated. We've
delivered the most intuitive, trusted storage and backup solutions
to expand and protect people's digital lives -- and these products
continue to lead the market." As the rise of digital content began
to make an impact in the late 1990's, Maxtor saw the market need
for backing up consumer's content quickly and easily. Maxtor was
the first company to introduce the Maxtor OneTouch solution, the
world's first automated one-button backup external storage device.
Continuing its market leadership, more recently, Maxtor was one of
the first to deliver a shared network storage solution, the Maxtor
Shared Storage(TM) Plus. In addition to providing automated backup
for up to 20 Macs or PCs on home or office networks, the Maxtor
Shared Storage Plus solution streams content-audio, video, or
photos, for example-out to a variety of DLNA-compliant
entertainment devices. According to The NPD Group's data, the
overall market for direct-attached storage grew substantially from
2004 to 2005, with an overall increase of more than 1.3 million
units sold in the United States year over year. "Our latest data
indicates there's been growing interest from consumers and small
business owners in expanding and protecting their growing
collections of music, photos and videos and documents," said
Stephen Baker, vice president of industry analysis, The NPD Group.
The NPD Group data cited here is based on all direct-attached
storage sales from retail and online distributor channels in the
United States that the firm monitors. It includes all
direct-attached storage units sold at every hard-drive capacity
point and interface configuration, but it does not include any
network-attached storage unit numbers. For more information about
the Maxtor OneTouch III family of products, please visit
http://www.maxtor.com/ or http://www.maxtoronetouchiii.com/. About
Maxtor Maxtor Corporation (http://www.maxtor.com/) is one of the
world's leading suppliers of hard disk drives and consumer storage
solutions. The company has an expansive line of storage products
for desktop computers, storage systems, high-performance
Intel-based servers, and consumer electronics. Maxtor has a
reputation as a proven market leader, built by consistently
providing high-quality products, services and support for its
customers. Maxtor and its products can be found at
http://www.maxtor.com/ or by calling toll-free 1-800-2-MAXTOR.
Maxtor is traded on the New York Stock Exchange under the symbol
MXO. NOTE: Maxtor and the Maxtor stylized logo are registered
trademarks, and Maxtor OneTouch and Maxtor Shared Storage are
trademarks of Maxtor Corporation. All other trademarks are
properties of their respective owners. The Maxtor OneTouch is an
element of a user's overall backup solution and protection plan.
For purposes of measuring disk drive storage capacity, one gigabyte
(GB) represents one billion bytes. This announcement relating to
Maxtor may contain forward-looking statements concerning future
technology, products incorporating that technology, and Maxtor's
execution. These statements are based on current expectations and
are subject to risks and uncertainties which could materially
affect the company's results, including, but not limited to, market
demand for hard disk drives and network storage, integration of the
company's products with products produced by others, the company's
ability to execute future production ramps and utilize
manufacturing assets efficiently, pricing, competition, and the
significant uncertainty of market acceptance of new products and
technologies, and the growth and implementation of home networking.
These and other risk factors are contained in documents that the
company files with the SEC, including the Form 10K for fiscal 2005.
Maxtor is under no obligation to, and expressly disclaims any
responsibility to update or alter, its forward-looking statements,
whether as a result of new information, future events or otherwise.
DATASOURCE: Maxtor Corporation CONTACT: Erin Hartin,
+1-303-678-2022, or , or Chris Knight, +1-415-365-8524, or , both
of Maxtor Corporation Web site: http://www.maxtor.com/
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