Guests will get a glimpse into John Wick's
lavish underworld with immersive pop-up experiences, culinary
innovations, and special events with the global theatrical release
on March 24
HOLLYWOOD, Fla., March 9,
2023 /PRNewswire/ -- Hard Rock International
announced a promotional partnership with Lionsgate, the movie and
television studio behind the legendary thriller franchise John
Wick, to celebrate the fourth installment in the series:
John Wick: Chapter 4. Now through April 30, Hard Rock International Hotels,
Casinos, and Cafe properties will provide once-in-a-lifetime
experiences for fans of the franchise.
To celebrate, Hard Rock International and Lionsgate are bringing
elements of John Wick's world to life to give fans the opportunity
to "Live like Wick." Some of these elements include a chance to win
a custom-tailored suit from Paco
Delgado, John Wick's Oscar®-nominated costume
designer (Best Costume Design, The Danish Girl, 2015),
premiere ticket giveaways, red carpet VIP events, and elevated
culinary experiences fit for The High Table. Franchise fans can get
in on the action like never before.
"Hard Rock is incredibly excited to partner with Lionsgate
on this highly anticipated film release as we continuously strive
to elevate the entertainment offerings that are core to our brand's
DNA," said Keith Sheldon, President
of Hard Rock Entertainment for Hard Rock International. "Given the
amazing crossover audiences, we look forward to presenting
immersive events, limited time only menu and retail options, and
money-can't-buy experiences at our properties for the benefit
of John Wick fans and Hard Rock guests, alike."
John Wick: Chapter 4 will be released in theaters
nationwide on March 24.
The John Wick: Chapter 4 x Hard Rock International global
activations include:
SUIT UP John Wick Suitstakes
John Wick isn't just known for being an infamous assassin – his
fashion has become a global statement and conversation piece. Now
through March 31, Hard Rock Hotels
& Casinos are giving one lucky fan the chance to "suit up" like
John Wick himself with a custom-tailored suit from the film's
award-winning costume designer, Paco
Delgado. The lucky fan will also get the chance to enjoy an
exclusive stay and experience at Hard Rock Hotel's legendary Rock
Star Suite in New York City. For
more information and full rules, check out
www.hardrockhotels.com/JW4suitstakes.
No Business Allowed: Culinary & Cocktail
Experiences
Beginning March 15, select Hard
Rock properties are giving fans a taste of the luxurious
Continental Hotel with exclusive culinary and beverage offerings
that lean into the travel themes, cocktails, and cuisine featured
in the John Wick franchise.
Available March 15 through April
30, participating Hard Rock Hotels and Hard Rock Casinos
High Table menus will highlight a fusion of American and Japanese
offerings and a variety of playful "killer cocktails" featuring
rye, gin, absinthe, bourbon, vodka, and mezcal drinks that are sure
to delight even the most discerning imbiber.
Cuisine features are also inspired by The Continental Hotel New
York and The Continental Hotel Osaka, including dishes like Oysters
Wick, Dry Aged Bone-in NY Strip, and "Three Men, One Pencil"
Chicken Satay. Offerings will vary by location. At select
locations, fans will also be able to enjoy a simple pour of
Blanton's Bourbon over ice with an embedded JW gold coin.
Hard Rock Cafes will also have their own limited-time offerings
spanning across food and beverage, such as a Wagyu-Yaga Burger and
two inner Baba inspired bourbon-infused cocktails: "Vengeance on
The Rocks" and the "No Business-Espresso Martini." These
offerings will be available at all Hard Rock Cafe locations in
North America and select Hard Rock
Cafes in Europe from March 15 – April
30.
JOHN WICK: CHAPTER 4 – The Continental Experience
John Wick fans new and old are invited to a
high-stakes immersive experience set inside the infamous
Continental Hotel at the Hard Rock Hotel New York and Hard Rock
Cafe Hollywood Blvd in Los
Angeles.
In this gamified experience, guests must use their street smarts
and cunning tactics to help John Wick fight for his freedom. Only
by passing an array of immersive tests, including a Sake Tasting
Roulette, a prophetic Tarot reading, and a hunt for hidden messages
in Wick's weaponry, all while tracking down a deadly assassin, will
they make it out successfully. If they do, they might just make a
permanent ally out of John Wick himself. And if they fail… well,
they can always order a delicious consolatory cocktail at the
bar.
The immersive experience is open to the public at the Hard Rock
Hotel New York's stunning RT60 bar March
16 – 20 and will transport guests into the John Wick:
Chapter 4 universe. Guests can indulge in curated tastings and
interact with memorabilia wielded by John Wick himself, while
discovering what kind of assassin they truly are.
The experience will then relaunch in Los Angeles at Hard Rock Cafe Hollywood Blvd
March 21 – 25.
Complimentary reservations open for booking a week prior to
launch can be made online HERE for New York and HERE for Los Angeles.
Unleashed: Canine Concierge & National Puppy Day
Event
From the start of the franchise, dogs have played an integral
role in the John Wick story. And to celebrate the release of
the next film in the franchise, Hard Rock Hotels are launching
limited edition Unleashed: Canine Concierge offerings.
Inspired by one of the franchise's most beloved characters and
the ultimate dog lover – The Continental Hotel concierge Charon –
Canine Concierge builds upon Hard Rock Hotels' Unleashed
program at select pet-friendly locations. The limited-edition
offerings will come with John Wick-inspired swag for guests
to enjoy with their furry friends during their hotel stay. Proceeds
from the Unleashed program will benefit North Shore Animal League
America throughout March and April.
To continue celebrating the pups in the films, Hard Rock Hotel
New York is hosting an event with North Shore Animal League America
on National Puppy Day on March 23.
Open to the public, animal lovers will be able to come to the
property to for a special "yappy hour" and the opportunity to adopt
a puppy from North Shore Animal League America. Event details can
be found HERE.
For more on the Hard Rock International and Lionsgate's John
Wick: Chapter 4 experiences, check out @hardrockhotels
@hardrockcafe and @officialhardrock on Instagram and
TikTok.
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally
recognized companies with venues in over 70 countries spanning 265
locations that include owned/licensed or managed Rock Shops®, Live
Performance Venues, and Cafes. HRI also launched a joint venture
named Hard Rock Digital in 2020, an online sportsbook, retail
sportsbook, and internet gaming platform. Beginning with an
Eric Clapton guitar, Hard Rock owns
the world's largest and most valuable collection of authentic music
memorabilia at more than 86,000 pieces, which are displayed at its
locations around the globe. In 2022, Hard Rock Hotels was honored
as the number one brand in Outstanding Guest Satisfaction for the
second year in a row among Upper Upscale Hotels in J.D. Power's
North America Hotel Guest Satisfaction Study. This designation is
the fourth consecutive year the iconic brand has been among top
brands in this category. HRI is the first privately-owned gaming
company designated U.S. Best Managed Company by Deloitte Private
and The Wall Street Journal for the second year. Hard Rock's
recognition by Forbes in the 2023 list of America's Best Large
Employers for the seventh year in a row, stands amongst other
accolades by Forbes such as ranking amongst World's Best Employers,
as well as Best Employers for Women, Diversity and New Grads and a
Top Large Employer in the Travel & Leisure, Gaming, and
Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock
was named Land-Based Operator of the Year for the second time in
four years. In 2021, Hard Rock Hotels & Casinos received first
place ranking in the Casino Gaming Executive Satisfaction Survey
conducted by Bristol Associates Inc. and Spectrum Gaming Group for
six of the last seven years. Hard Rock International currently
holds investment grades from primary investment rating agencies:
S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more
information on Hard Rock International, visit www.hardrock.com or
shop.hardrock.com.
Hard Rock's recognition by Forbes in the 2023 list of America's
Best Large Employers for the seventh year in a row, stands amongst
other accolades by Forbes such as ranking amongst World's Best
Employers, as well as Best Employers for Women, Diversity and New
Grads and a Top Large Employer in the Travel & Leisure, Gaming,
and Entertainment Industry.
About Lionsgate:
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion
picture and television studio operations aligned with the STARZ
premium global subscription platform to bring a unique and varied
portfolio of entertainment to consumers around the world. The
Company's film, television, subscription and location-based
entertainment businesses are backed by an 18,000-title library and
a valuable collection of iconic film and television franchises. A
digital age company driven by its entrepreneurial culture and
commitment to innovation, the Lionsgate brand is synonymous with
bold, original, relatable entertainment for audiences
worldwide.
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SOURCE Hard Rock International