LAS VEGAS, May 1, 2013 /PRNewswire/ -- International
Game Technology (NYSE: IGT), the global leader in driving
technology innovations in the gaming industry, today announced that
the Hopland Sho-Ka-Wa Casino have entered into an agreement for the
use of IGT's sbX® system solution.
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"The ability to evaluate the performance of games on our floor
through the use of sbX Analytics tool allows us to offer the best
and newest games to our players at a more rapid rate," said
Doyle Smotherman, director of gaming
operations, Hopland Sho-Ka-Wa Casino. "Delivering the freshest and
exciting game themes to our floor gives us a competitive edge in a
challenging marketplace."
Hopland Sho-Ka-Wa Casino will have access to IGT's expansive
game theme library in addition to the analytics and floor
management features.
"This is an excellent example of how sbX® is being used to
differentiate a smaller property in a highly segmented market,"
said Eric Tom, executive vice
president of global sales for IGT. "For Hopland Sho-Ka-Wa, the
accumulation of data in real-time will enable them to expedite
decisions so they can create an unparalleled gaming experience for
their players."
The Hopland Sho-Ka-Wa plans to go live with sbX® this spring.
For more information on IGT's complete line-up of systems
solutions, please visit www.IGT.com/Systems.
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About IGT
International Game Technology (NYSE:
IGT) is a global leader in casino gaming entertainment and
continues to transform the industry by translating casino player
experiences to social, mobile and interactive environments for
regulated markets around the world. IGT's acquisition of DoubleDown
Interactive provides engaging casino style entertainment to more
than 6 million players monthly. More information about IGT is
available at IGT.com or connect with IGT
at @IGTNews or facebook.com/IGT. Anyone can play at
the DoubleDown Casino by
visiting http://apps.facebook.com/doubledowncasino or
doubledowncasino.com
SOURCE IGT