Juul Marketing Chief Leaves as E-Cigarette Maker Suspends Advertising -- Update
2019年10月30日 - 2:13AM
Dow Jones News
By Nat Ives
Juul Labs Inc. Chief Marketing Officer Craig Brommers, a former
marketing executive at Gap Inc. and Abercrombie & Fitch Co., is
leaving the embattled e-cigarette maker.
"Craig Brommers, an incredibly talented marketing executive, has
asked to transition out of Juul Labs in the coming months so that
he can pursue opportunities with other companies," a spokesman said
in a statement.
Mr. Brommers was the company's first CMO when he joined in
April, having most recently served as CMO of Gap's flagship brand.
Juul will now eliminate the post, the spokesman said. He declined
to make Mr. Brommers available to comment.
Juul is undergoing a broader reorganization including marketing
cutbacks as it navigates a Federal Trade Commission investigation
into its marketing, a proposed U.S. ban on flavors that comprise
more than 80% of its sales, and general alarm over a spreading
vaping-related illness.
Juul's products haven't been tied to the illness, but a recent
federal warning to stop using all vaping products has hurt
sales.
In an investigation that began before Mr. Brommers joined Juul,
the FTC is examining whether the company used influencers and other
marketing to appeal to minors. The company says it never targeted
minors, and only ran a small pilot using influencers.
The company late last month named a new chief executive, K.C.
Crosthwaite, and suspended broadcast, print and digital ads for its
U.S. products.
Programmers including CNN, TNT, TBS, Viacom and CBS had already
said they would stop taking e-cigarette ads.
Juul ran commercials on TV networks such as Discovery Channel,
A&E and the Travel Channel more than 1,500 times in September,
according to iSpot.tv. The spots depict former smokers talking
about their switch to vaping. Other ads this year have supported
raising the minimum age to buy tobacco and vaping products to 21
and described steps that Juul says it has taken to combat youth
smoking.
The company plans to cut some 500 jobs by the end of the year as
it prepares for the ban on popular flavors.
Write to Nat Ives at nat.ives@wsj.com
(END) Dow Jones Newswires
October 29, 2019 12:58 ET (16:58 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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