WPP and Sprinklr Partner to Bring AI-Powered Customer Experience Management Solutions to Global Brands
2023年11月7日 - 10:00PM
ビジネスワイヤ(英語)
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today announced the
launch of an expanded strategic partnership with WPP. Together, WPP
and Sprinklr plan to create AI solutions to help global clients
deliver more personalized and consistent experiences to customers
using Sprinklr’s unified customer experience management
(Unified-CXM) platform.
In today’s world, where creating a consistent and seamless
customer experience across a variety of channels can be a
challenge, it’s essential for global clients to have
enterprise-grade AI solutions that make it possible for brands to
reach, engage, and listen to customers at scale. As the market
leader in the unified-CXM space working with over 1,400 brands,
including many of WPP’s largest clients, the Sprinklr platform
provides companies a comprehensive view of data to inform insights
and analytics.
Through this partnership, WPP will become Sprinklr’s first
global agency partner, and the two companies will collaborate on a
new offering, CX Live AI, that connects Sprinklr’s AI+ platform,
which includes both Sprinklr customized AI models and generative AI
capabilities, with WPP’s own AI resources. This first-of-its-kind,
joint offering will help WPP teams create optimised content that
reaches the right audiences. WPP and Sprinklr are collaborating on
solutions with select clients, such as The Coca-Cola Company, where
teams leverage AI insights around customer engagement to inform
creative development and channel selection.
The companies will work together on shared data, analytics, and
solution development for joint clients, and WPP teams will also
receive priority support from Sprinklr including bespoke enablement
programs and early access to new Sprinklr products and platform
features. In addition, WPP will participate in Sprinklr’s Partner
Advisory board to help shape the roadmap for products.
Stephan Pretorius, CTO of WPP, said: “Through the
seamless integration of WPP's AI toolset with Sprinklr's AI+
platform, we are reshaping how brands can connect with their
audiences. This partnership enhances our existing AI offerings and
enables our clients to create customer experiences across all touch
points on a scale like never before, further solidifying our
position as a leader amidst the technology revolution that is
transforming our industry.”
Sprinklr CEO & Founder Ragy Thomas said: “Sprinklr
and WPP serve many of the world's most iconic brands. Together,
this partnership will enable customers to effectively deploy AI
that will result in measurable productivity, cost savings, and the
seamless experiences customers have come to expect today.
Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s
AI toolset will help our shared customers quickly adopt the latest
AI technologies while ensuring the enterprise-grade privacy,
security, and governance that Sprinklr and WPP have built our
businesses on."
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
About Sprinklr
Sprinklr is a leading enterprise software company for all
customer-facing functions. With advanced AI, Sprinklr's unified
customer experience management (Unified-CXM) platform helps
companies deliver human experiences to every customer, every time,
across any modern channel. Headquartered in New York City with
employees around the world, Sprinklr works with more than 1,400
valuable enterprises — global brands like Microsoft, P&G,
Samsung and more than 50% of the Fortune 100. Sprinklr’s value to
the enterprise is simple: We un-silo teams to make customers
happier.
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version on businesswire.com: https://www.businesswire.com/news/home/20231107576220/en/
Further information Austin DeArman PR@Sprinklr.com
Sprinklr (NYSE:CXM)
過去 株価チャート
から 4 2024 まで 5 2024
Sprinklr (NYSE:CXM)
過去 株価チャート
から 5 2023 まで 5 2024