NEW
YORK, May 16, 2023 /PRNewswire/ -- Innovid
Corp. (NYSE: CTV), an independent advertising platform for
delivery, personalization and measurement of converged TV across
linear, connected TV (CTV) and digital, announced an expanded
partnership with NBCUniversal to deliver cross-platform,
outcome-based KPIs for local marketers across CTV and linear.
With InnovidXP, Innovid's converged TV measurement platform,
NBCUniversal now offers real-time impact and incrementality
metrics, enabling local advertisers to understand how their local
buys convert into online actions and ultimately increase campaign
optimization and conversions.
"Our partnership with NBCUniversal further solidifies Innovid's
position in a multi-currency marketplace as a measurement solution
built for the future of advertising," said Tal Chalozin, CTO,
Innovid. "Local advertisers have long called for more advanced
measurement solutions that can provide a unified, cross-platform
view of local linear and CTV advertising, alongside actionable
metrics from reach all the way through to outcomes. We are proud to
bring our expertise to meet advertiser and publisher needs across
the ecosystem."
The partnership spans across NBCUniversal's 31 markets,
including 42 NBCUniversal and Telemundo-owned stations and 6
regional sports networks—and all NBC Spot On and Peacock
inventory.
"This strategic collaboration is helping us to facilitate the
next generation of converged TV measurement methodologies," said
Kelly Abcarian, EVP of measurement,
NBCUniversal. "With InnovidXP, we are able to unify reach and
frequency metrics, as well as incrementality, for our local
advertisers, bringing us one step closer to a unified,
industry-leading measurement solution."
To learn more about InnovidXP, visit:
https://www.innovid.com/solutions/advertising-measurement/.
About Innovid
Innovid (NYSE: CTV) powers advertising
delivery, personalization, and measurement across linear, connected
TV (CTV) and digital for the world's largest brands. Through a
global infrastructure that enables cross-platform ad serving,
data-driven creative, and measurement, Innovid offers its clients
always-on intelligence to optimize advertising investment across
channels, platforms, screens, and devices. Innovid is an
independent platform that leads the market in converged TV
innovation, through proprietary technology and exclusive
partnerships designed to reimagine TV advertising. Headquartered in
New York City, Innovid serves a
global client base through offices across the Americas,
Europe, and Asia Pacific.
Media Contact
Caroline
Yodice
cyodice@daddibrand.com
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SOURCE Innovid