BFB Brown-Forman Corporation (Class B)

Southern Comfort (NYSE:BFB) is returning to St. Louis to start things up with the Southern Comfort Music Experience, a free outdoor concert event, September 30-October 1, 2006. Southern Comfort (SoCo) has invited some friends, including several New Orleans musicians, to perform in downtown St. Louis� Gateway Mall, 9th and Market, as part of the Taste of St. Louis event. Admission is free and you must be at least 21 years old to enter. �Southern Comfort was founded in New Orleans, so it is important to us that the music of the city be shared by friends in St. Louis and throughout the United States,� said Ken Rose, Southern Comfort, National Brand Director. �The SoCo Music Experience gives our consumers an opportunity to hear unique New Orleans music and some of their favorite national acts, while simultaneously communicating the importance of responsibility and responsible drinking.� The SoCo Music Experience is a four city music festival that is ending its tour in St. Louis. While at the event, attendees may make a voluntary donation to the SoCo Music Fund benefiting the musicians of New Orleans. Donations over $10 will receive a CD featuring a variety of New Orleans artists. Visit www.socomusicfund.org to learn more about the SoCo Music Fund and view films about the lives of eight New Orleans musicians. The lineup features well-known New Orleans bands Cowboy Mouth and Theresa Andersson. Sunday�s show features national headline acts The Roots and Son Volt. The event will run from 1:30pm until 10:30pm on Saturday and 2pm until 10pm on Sunday. Invite your friends and join us for a free summer celebration! Saturday, September 30 Beatin Path Speakeasy Theresa Andersson Hot 8 Brass Band Ozomatli Cowboy Mouth Sunday, October 1 American Princes The Legendary Shack Shakers Big Star The Roots Son Volt �The SoCo Music Experience is geared toward people who are fun and like to hangout with their friends while meeting new people,� said Rose. �St. Louis appreciates good music and embraces an outdoor festival setting. This lineup should attract a nice size crowd during the Taste of St. Louis.� In addition to being the sponsor of the SoCo Music Experience, Southern Comfort is involved in numerous other music events. Southern Comfort is the first and only spirits sponsor of the New Orleans Jazz and Heritage Festival. In 1874, bartender M.W. Heron created Southern Comfort, a fruit, spice, and whiskey flavored liqueur, in a small bar in New Orleans, Louisiana. Today, Southern Comfort is sold in 80 countries around the world and continues to grow as an icon brand. Capture the spirit of New Orleans with Southern Comfort, visit www.southerncomfort.com. Start and end the night right. Drink Southern Comfort Responsibly. Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY �2006 Southern Comfort (NYSE:BFB) is returning to St. Louis to start things up with the Southern Comfort Music Experience, a free outdoor concert event, September 30-October 1, 2006. Southern Comfort (SoCo) has invited some friends, including several New Orleans musicians, to perform in downtown St. Louis' Gateway Mall, 9th and Market, as part of the Taste of St. Louis event. Admission is free and you must be at least 21 years old to enter. "Southern Comfort was founded in New Orleans, so it is important to us that the music of the city be shared by friends in St. Louis and throughout the United States," said Ken Rose, Southern Comfort, National Brand Director. "The SoCo Music Experience gives our consumers an opportunity to hear unique New Orleans music and some of their favorite national acts, while simultaneously communicating the importance of responsibility and responsible drinking." The SoCo Music Experience is a four city music festival that is ending its tour in St. Louis. While at the event, attendees may make a voluntary donation to the SoCo Music Fund benefiting the musicians of New Orleans. Donations over $10 will receive a CD featuring a variety of New Orleans artists. Visit www.socomusicfund.org to learn more about the SoCo Music Fund and view films about the lives of eight New Orleans musicians. The lineup features well-known New Orleans bands Cowboy Mouth and Theresa Andersson. Sunday's show features national headline acts The Roots and Son Volt. The event will run from 1:30pm until 10:30pm on Saturday and 2pm until 10pm on Sunday. Invite your friends and join us for a free summer celebration! Saturday, September 30 Beatin Path Speakeasy Theresa Andersson Hot 8 Brass Band Ozomatli Cowboy Mouth Sunday, October 1 American Princes The Legendary Shack Shakers Big Star The Roots Son Volt "The SoCo Music Experience is geared toward people who are fun and like to hangout with their friends while meeting new people," said Rose. "St. Louis appreciates good music and embraces an outdoor festival setting. This lineup should attract a nice size crowd during the Taste of St. Louis." In addition to being the sponsor of the SoCo Music Experience, Southern Comfort is involved in numerous other music events. Southern Comfort is the first and only spirits sponsor of the New Orleans Jazz and Heritage Festival. In 1874, bartender M.W. Heron created Southern Comfort, a fruit, spice, and whiskey flavored liqueur, in a small bar in New Orleans, Louisiana. Today, Southern Comfort is sold in 80 countries around the world and continues to grow as an icon brand. Capture the spirit of New Orleans with Southern Comfort, visit www.southerncomfort.com. Start and end the night right. Drink Southern Comfort Responsibly. Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY (C)2006