Aramark Sports + Entertainment Expands NCAA Portfolio, Executes Large-Scale Renovations Ahead of 2024 College Football Kick-Off
2024年8月29日 - 11:16PM
ビジネスワイヤ(英語)
As the countdown to the 2024 National Collegiate Athletic
Association (NCAA) football season begins, Aramark Sports +
Entertainment (Aramark, NYSE: AMRK), the award-winning food and
beverage provider at more than 60 premier stadiums, arenas, and
sports facilities across North America, continues to solidify its
position as the industry leader across its extensive portfolio of
21 NCAA sports venues and power conference schools.
This season, Aramark welcomed Georgia Southern University
and Washington State University as new clients, expanded its
business at East Carolina University to include Premium
Services and Training Table operations, and conducted major
renovations at Louisiana State University, the University
of North Carolina, and the University of Tennessee.
Additionally, Aramark successfully renewed several elite collegiate
athletic accounts ahead of the new academic year, further
demonstrating its strength in partnership innovation.
“Success is not just about winning games; it’s about creating an
environment that makes fans want to come back time and time again,”
said Kris Armes, Aramark’s Director of Collegiate Athletics.
Specializing in collegiate accounts, Armes is transforming venues
by optimizing operations through advanced analytics and strategic
planning. He also leads the onboarding of new clients, using his
expertise to enhance fan engagement and boost performance
excellence across venues. Under Armes’ leadership, Aramark is
bringing the fan-centric, data-driven, innovative approach that has
proven successful across its professional sports portfolio to the
NCAA landscape.
“Aramark is committed to revolutionizing hospitality with our
fan-first philosophy,” said Alison Birdwell, President and CEO of
Aramark Sports + Entertainment. “Our growth in the NCAA is marked
by a drive to deliver groundbreaking services and unparalleled
experiences every game day. By strategically investing in our
partners, we are setting new standards of excellence and creating
unforgettable moments for college sports’ most dedicated fans.”
Enhancements have been made across Aramark’s portfolio in
collaboration with its partners at collegiate venues including,
Clemson University, East Carolina University,
Georgia Southern University, Louisiana State
University, North Carolina State University,
University of Arizona, University of Georgia,
University of Iowa, University of Kentucky,
University of Minnesota, University of North
Carolina, University of Pennsylvania, University of
South Carolina, University of Tennessee, University
of Virginia, University of Washington, Virginia
Tech, and Washington State University.
Some of the standout advancements designed to improve speed of
service, increase variety of local favorites, and ensure an
unforgettable food and beverage experience include:
Premium Services
Two new hospitality brands will be launching this season, Pirate
Hospitality at East Carolina University and Crimson
Hospitality at Washington State University. These bespoke
brands will provide services for clubs, luxury suites and special
events at the stadiums. Additionally, the University of
Tennessee is expected to unveil a state-of-the-art kitchen to
support the elevated and expansive menu options on game day, and
University of Virginia will be introducing a premium wine
bar featuring local wineries with unique offers each game.
Speed of Service Innovations
Aramark’s game-changing, grab-and-go Walk Thru Bru express
markets will now be available at Georgia Southern University
and University of Georgia. Guests who verify their age as
21+ using valid, government-issued identification can serve
themselves and choose from a wide variety of beverages. Select Walk
Thru Brus at Georgia Southern University will be equipped
with VisioLab self-checkout technology, marking one of the first
NCAA football stadiums to offer this technology for a full
season.
Concepts Reimagined
With a bold approach to menus and branding that pays homage to
tradition, five new concepts are being launched at the
University of Virginia. The University of North
Carolina has also undergone massive updates, including the
addition of BBQ, Hot Dog, and Classics locations. NC State
will debut several new brands, including a grilled cheese concept
and a quick serve marketplace.
About Aramark Sports + Entertainment
Aramark Sports + Entertainment serves more than 150
award-winning food and beverage, retail, and facility service
programs in premier stadiums, arenas, convention centers, cultural
attractions, performance venues, and unique entertainment
destinations across North America. The company has received
accolades for industry innovations including autonomous markets,
dining concepts powered by artificial intelligence, and
high-profile events like the MLB World Series, MLB at Rickwood
Field, and NBA All-Star. Aramark has been recognized on FORTUNE’s
list of “World’s Most Admired Companies,” The Civic 50 by Points of
Light 2024, Fair360’s “Top 50 Companies for Diversity” and “Top
Companies for Black Executives,” Newsweek’s list of “America’s Most
Responsible Companies 2024,” the HRC’s “Best Places to Work for
LGBTQ Equality,” and earned a score of 100 on the Disability
Equality Index. Learn more at www.aramark.com and connect with us
on LinkedIn, Facebook, X, and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240829175448/en/
Media Contact: Sheena Weinstein weinstein-sheena@aramark.com
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