WSSI Websidestory (MM)

SAN DIEGO, Oct. 18 /PRNewswire-FirstCall/ -- WebSideStory, Inc. (NASDAQ:WSSI), a leading provider of digital marketing and analytics solutions, today announced the recipients of its Innovation Delivered awards, presented to customers demonstrating the highest levels of innovation and success in their online business models. Bloomingdale's, Clear Channel and DaimlerChrysler were among the recent winners announced at WebSideStory's ActiveInsights Fall 2006 user forum, held earlier this month at the Crowne Plaza Times Square in New York City. The winners: * Best WebSideStory Suite Integration: - Miller Heiman -- HBX Analytics, WebSideStory Search and WebSideStory Publish - Shaklee -- HBX Analytics and WebSideStory Search - Typhone -- HBX Analytics and WebSideStory Bid * Best Web 2.0 Optimization: - DaimlerChrysler -- Innovative use and tracking of Ajax and RSS feeds to improve site conversions - Jockey.com -- First implementation of Active Browsing, WebSideStory's patent-pending technology that leverages Ajax to display product search results * Best Enterprise Mash-Up: - Clear Channel -- Consolidating data from various providers, including Akamai, to achieve more automation and fewer points of entry for its internal reporting * Lifetime Achievement Award: - Bloomingdale's -- An early adopter and innovator of on-demand site search - CARFAX -- An early adopter and innovator of on-demand web analytics ActiveInsights is held twice a year for customers of WebSideStory's suite of integrated, on-demand digital marketing applications, including web analytics, site search, web content management and keyword bid management. The event features customer success stories, best practice sessions, product roadmap updates, a live product gallery, a partner pavilion, a developer's forum, and a full day of hands-on product training through WebSideStory's pioneering Digital Marketing University. ActiveInsights has steadily grown since its inception in 2003 with hundreds of attendees at each event, including customers, strategic partners, financial and technology analysts, the media and industry luminaries. This year's event, held Oct. 3-5, featured a keynote by Organic CEO Mark Kingdon on measuring Web 2.0, as well as the launch of Active Browsing, a new patent-pending capability that enables companies to integrate Ajax into their search results. Active Browsing is an extended service of WebSideStory Search. "ActiveInsights is no longer just a user forum, it's a sector-changing event, attracting thought leaders from across our customer, partner and industry base," said Pelin Wood, vice president of marketing for WebSideStory. "We congratulate our award winners on being true innovators and look forward to recognizing our next group of winners in the spring." WebSideStory's Spring 2007 ActiveInsights will be held May 15-17 at The U.S. Grant Hotel in San Diego. For more information about WebSideStory, please visit http://www.websidestory.com/. About WebSideStory, Inc. Founded in 1996, WebSideStory, Inc. is a leading provider of digital marketing and analytics solutions that improve online marketing, sales and business operations. Its WebSideStory suite of digital marketing applications consists of web analytics, site search, web content management, and keyword bid management. WebSideStory also provides enterprise analytics solutions through its wholly owned subsidiary, Visual Sciences, LLC, a leading provider of streaming data analysis and visualization software. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. WebSideStory and HBX are among the trademarks or registered trademarks owned by WebSideStory, Inc. Visual Sciences is a registered trademark of Visual Sciences, LLC. Other trademarks belong to their respective owners. Forward-Looking Statements Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business, including, without limitation: WebSideStory's reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory's limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation and Visual Sciences, LLC with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; WebSideStory's ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; WebSideStory's ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory's customers fail to renew their agreements; the risks associated with the company's indebtedness; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release. DATASOURCE: WebSideStory, Inc. CONTACT: Erik Bratt of WebSideStory, Inc., +1-858-546-0040, ext. 365, Web site: http://www.websidestory.com/

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