Nickelodeon Greenlights All-New Comedy Series Starring Teen Sensation Alaya “That Girl Lay Lay” High
2021年3月19日 - 5:30AM
ビジネスワイヤ(英語)
Will Packer Media Set to Produce First
Project from Overall Talent Deal with That Girl Lay Lay
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Nickelodeon today announced the greenlight of That Girl Lay Lay
(working title), a new comedy series starring teen sensation and
hip-hop artist Alaya “That Girl Lay Lay” High. The series (13
episodes) marks Nickelodeon’s first project under an overall deal
with That Girl Lay Lay to develop original multiform programming
and music initiatives, and build a cross-category consumer products
business. Produced by record-breaking producer Will Packer (Little,
Ride Along) and Will Packer Media (Bigger), the series is set to
begin production this spring, with a premiere slated for this
summer on Nickelodeon.
Created by David A. Arnold (Side Hustle, Fuller House, Bigger),
That Girl Lay Lay follows Lay Lay (That Girl Lay Lay), an avatar
from a personal affirmation app that magically comes to life, and
her best friend Sadie as they navigate life as teenagers and
discover who they truly are.
“We’re so excited to have That Girl Lay Lay star in a series
that’s just as fierce and funny as she is,” said Zack Olin, Senior
Vice President, Live Action. “At its heart, the show David A.
Arnold created is about staying true to yourself, and with the
immensely talented Will Packer producing, we just know that viewers
are going to immediately fall in love with this series.”
“That Girl Lay Lay is a multitalented force of nature destined
for mega stardom. I’m so excited about what she represents as a
talented African-American girl with her own platform to showcase
her unique abilities,” said Will Packer. “David A. Arnold has
crafted the right show at the right time and Nickelodeon is the
perfect partner.”
In That Girl Lay Lay, phone avatar Lay Lay is the perfect hype
girl and best friend that anyone could ever want from their
personal affirmation app. Struggling to make her mark at school and
needing a best friend to talk to, Sadie wishes upon a star that Lay
Lay was real and could help teach her how to stand out. When her
wish comes true and Lay Lay is magically brought to life, the two
friends learn that when they are together, they can accomplish
anything.
In addition to her new comedy series, Nickelodeon’s
comprehensive strategy for That Girl Lay Lay includes supporting
her music career and an exclusive line of consumer products, with
merchandising agreements spanning categories such as fashion,
accessories, publishing and more.
That Girl Lay Lay is a social media star and hip-hop prodigy who
has taken the world by storm with her infectious energy and sharp
rhymes. She has been writing, producing, rapping and singing since
the age of five, and at age 11 became the youngest female rapper to
sign a recording deal and create her own imprint, Fresh Rebel
Muzik/EMPIRE. Her music videos garner millions of views, with her
smash hits “Mama” and “Supersize XL” having amassed close to 90
million views on YouTube to date between the two.
That Girl Lay Lay is produced by Will Packer Media (Bigger),
with Will Packer (Little, Ride Along) and Carolyn Newman serving as
executive producers and Toy Monique Hawkins overseeing. The series
is created and executive produced by David A. Arnold (Side Hustle,
Fuller House, Bigger), who also serves as showrunner. John Beck
& Ron Hart (Side Hustle, Fuller House, Liv and Maddie) serve as
executive producers. Production of That Girl Lay Lay for
Nickelodeon is overseen by Zack Olin, Senior Vice President, Live
Action, and Shauna Phelan, Senior Vice President, Live-Action
Scripted Content.
About Will Packer Media
Led by Hollywood producer Will Packer, Will Packer Media is a
first-of-its-kind production and branded content company focused on
the New American Mainstream audience. In partnership with
Discovery, Inc. and Universal Pictures, the company produces
episodic scripted and unscripted series across television and
digital platforms, compelling content for brand clients, and
short-form digital content for millennial audiences. Will Packer’s
films have earned more than $1 billion, with ten openings at number
one at the box office.
About Nickelodeon
Nickelodeon, now in its 41st year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The brand
includes television programming and production in the United States
and around the world, plus consumer products, digital,
location-based experiences, publishing and feature films. For more
information or artwork, visit http://www.nickpress.com. Nickelodeon
and all related titles, characters and logos are trademarks of
ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
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version on businesswire.com: https://www.businesswire.com/news/home/20210318005950/en/
Nickelodeon Press Contacts: Lilah Kojoori
Lilah.Kojoori@nick.com Scott Mayer Scott.Mayer@nick.com
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