He Said; She Said! The Living Room Is Dad's Domain, Though Moms Beg to Differ
2014年6月10日 - 11:39PM
Marketwired
He Said; She Said! The Living Room Is Dad's Domain, Though Moms Beg
to Differ
TiVo Releases Father's Day Survey Results
SAN JOSE, CA--(Marketwired - Jun 10, 2014) - Dads rule the
roost -- or so they say -- according to the first ever TiVo®
Father's Day survey results released today. The intriguing
discovery comes just a month after the TiVo Mother's Day survey,
which found moms believe they control the remote. Most
interestingly, while 80 percent of moms believe they control the
remote in the household, 80 percent of dads surveyed believe they
control the remote most efficiently.
The Father's Day survey found that nearly half the dads make
sure they monitor what their kids watch, and that paying attention
to ratings as well as their gut to determine what's appropriate is
important. More than half surveyed, 55 percent, claim that
violent video games are worse for their kids, compared to violent
television. Dads also stated they rely far more on their kids'
maturity level (58 percent), not their age (42 percent), to
determine the programs their kids watch.
Reality franchise "The Bachelor" and "The Bachelorette" top
dads' TV guilty pleasures this year, while the "Big Bang Theory" is
their favorite show to watch as a family.
Dads are five times more likely to channel surf compared to
others in their household, with 84 percent claiming they surf TV
more than their spouse. When given the choice of missing out on an
entire season of their favorite sport or watching their wife's
favorite show for an entire season, 77 percent said they would
watch their wife's show so as not to lose out on their sports
programming.
Other notable findings from TiVo's 2014 Father's Day survey
include:
The Way to Dad's Heart is Through His Stomach
- The gift at the top of dad's list this year for Father's Day?
His favorite meal (35.3 percent), followed by three hours of quiet
time (22.1 percent) and a night to catch up on his favorite show
(19.4 percent)
- Dads voted Rachael Ray the Food Network star they would most
want to be their personal in-home chef (30.7 percent), with grill
master Bobby Flay taking second place (29.3 percent)
2014 Hot TV Moms and Dads
- Rick Grimes from The Walking Dead played by actor Andrew
Lincoln won TV's sexiest dad of all time (32 percent), trailed
closely by Mad Men's Don Draper, played by Jon Hamm (31.5
percent)
- Don Draper was named the TV character dads most want to be
(34.4 percent)
- Gloria Delgado-Pritchett from Modern Family, played by actress
Sofia Vergara is this year's hottest mom according to dads surveyed
(34.6 percent), followed by Mad Men's Betty Draper (20.4
percent)
Dads Love DVR Functionality
- Dads want their alone-time watching their favorite programming,
with 52 percent stating they would rather record a game to watch it
later than catching the highlights (49 percent)
- When asked if dads prefer to talk and discuss a show while it
is on, or wait until after the show, the majority said they prefer
not to spoil the mood and talk later (41.9 percent), making DVR
functionality even more valuable
- The survey found a majority of dads are most likely to rewind
and re-watch action scenes (24.9 percent) followed by sporting
events (22.1 percent) and for the romantics out there, love scenes
(15.5 percent)
- Dads also reportedly watch TV mostly alone (42.3 percent),
followed by with their spouse (35.5 percent) or their family (22.5
percent)
Dad's Binge Behavior
- According to the survey, the top type of shows dads most binge
on are sports related (69.5 percent), followed by drama (57.7
percent), reality shows (46 percent) and sitcoms (43.5
percent)
TiVo Roamio™ Plus and Roamio Pro DVRs offer families up to 3,000
of entertainment, with the ability to record up to six shows at
once, ensuring everyone gets to save favorite TV moments.
Supporting apps such as YouTube, Netflix and Hulu, TiVo Roamio
gives the whole family access to all of their favorite streaming
content from the living room, bedroom or remote locations, as well
as access from mobile devices (with certain models), including
tablets and mobile phones while on summer road trips, business
trips, or visiting the grandparents.
Survey Methodology
TiVo's Father's Day Survey was conducted online with a
nationally representative sample of dads, ages 18-75. Survey
responses were gathered from May 22 to May 23, 2014. A total
of 485 nationally representative dads, 375 with DVRs in their homes
and 110 without DVRs.
Find us on Facebook: http://www.Facebook.com/TiVo
Follow us on Twitter: http://www.Twitter.com/TiVo
Follow us on Instagram: instagram.com/tivo
TiVo, the TiVo logo, and Roamio are trademarks or registered
trademarks of TiVo Inc. or its subsidiaries worldwide. © 2014
TiVo Inc. All rights reserved.
About TiVo Inc.
TiVo Inc. (NASDAQ: TIVO) is a global leader in next-generation
television services and innovative cloud-based
Software-as-a-Service solutions that enable viewers to consume
content across all screens in and out-of-the home. The TiVo
experience provides an all-in-one approach for navigating the
'content chaos' by seamlessly combining live, recorded, on-demand
and over-the-top television into one intuitive user interface with
simple universal search, discovery, viewing and recording from any
device, creating the ultimate viewing experience. TiVo products and
services are available at retail or through a growing number of
pay-TV operators world-wide. TiVo's multiple subsidiary companies
provide cable operators, content providers and the broader
television industry and consumer electronics manufacturers, a
cloud-based video discovery and recommendation option, interactive
advertising solutions and audience research and measurement
services. More information at: www.TiVo.com.
Contact: Angel Badagliacco TiVo Inc. abadagliacco@tivo.com (408)
313-5358
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