RUE Rue21, Inc. (MM)

rue21, inc. (Nasdaq:RUE) today announced that the Company will be holding a conference call to review its fourth quarter and fiscal 2010 financial results on Tuesday, March 15, 2011 at 4:30 p.m. EDT. The broadcast will be available by clicking on the 'Investor Relations' section of the Company's website at www.rue21.com. An online archive of the webcast will be available within two hours of the conclusion of the call and will remain available on the website for 90 days.

About rue21, inc.

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. At the end of the fourth quarter of fiscal 2010, the Company operated 638 store locations in 44 states. Learn more at www.rue21.com.

CONTACT: Joseph Teklits / Melissa Mackay
         ICR, Inc
         203-682-8200
         jteklits@icrinc.com