Naturally, PETCO Leads the Way with New Natural ULTRAMIX(R)
2006年5月25日 - 10:00PM
PRニュース・ワイアー (英語)
Makes Exclusive Deal With Leading Natural and Organic Pet Food
Manufacturer SAN DIEGO, May 25 /PRNewswire-FirstCall/ -- PETCO
Animal Supplies, Inc. (NASDAQ:PETC) knows that healthy eating isn't
just for humans anymore, which is why it is adding a new line of
all-natural formulas to its assortment of high-quality premium pet
products. Natural ULTRAMIX(R) Canine and Feline Formulas by Castor
& Pollux Pet Works(R) offer a unique mix of all-natural
ingredients for optimal nutrition and overall wellness. The new
line extends PETCO's lead in recognizing the fast-growing consumer
demand for natural, holistic and organic pet products, which are at
the heart of the company's expanding "It's All Natural" offering.
Pet lovers now have a choice of six new healthy formulas for dogs
and cats, as well as two flavors of wholesome dog cookies -- all
retailed exclusively through PETCO's 799 stores nationwide. Natural
ULTRAMIX formulas contain no artificial preservatives, growth
hormones, by-products or fillers. They offer a rich combination of
six meat proteins, carbohydrates, fats and fiber in scientifically
formulated diets designed to optimize the health and wellness of
pets. Instead of artificial colors or flavors, the formulas include
colorful and palatable mix of raw fruits and veggies, added after
the food is cooked to maintain their nutrients. "Upon opening a bag
of Natural ULTRAMIX, our customers are delighted to find that they
can actually see the raw fruits and vegetables mixed throughout the
bag. This makes Natural ULTRAMIX unique in comparison with any
other premium pet food," said Rick Rockhill, Senior Buyer at PETCO.
Natural pet foods are quickly becoming an integral part of a global
trend fueling the fast-growing natural and organic food industry.
PETCO is proud to be an active supporter of this innovative and
promising market. "This trend is evident across the U.S. as more
and more people are trying to eat and live healthier and are
seeking to offer the same health benefits to their pets," said Dr.
Tom Edling, DVM, MSpVM, Director of Veterinary Medicine at PETCO.
"And there is a clear benefit in high-quality, natural and organic
products, particularly versus non-premium pet food," he added.
PETCO has played an active role in creating and serving the market
for natural, holistic and organic pet foods, helping to drive the
sector from non-existence in 2000 to approximately $400 million in
2004. The market's value will likely nearly double in the next two
to three years, according to Rockhill. The Natural ULTRAMIX line is
tailored to address specific dietary needs of dogs and cats in all
stages of life, with carefully chosen active ingredients
complementing the great nutritional value of the mix. "While people
are making more natural and healthy food choices for themselves,
Natural ULTRAMIX gives them the opportunity to make similar choices
for their pets," said Castor & Pollux Co-Owner and "Top Dog"
Shelley Gunton. In addition to Natural ULTRAMIX Adult Canine and
Adult Feline Formulas -- rich with six meat proteins and other
ingredients for optimum nutrition of active adult pets -- the line
offers special diets for puppies and kittens, weight management
formula for dogs, and a special mix for indoor cats. The ULTRAMIX
Puppy and Kitten Formulas, for example, contain DHA, a fatty acid
found in mother's milk, which helps the development of the brain
and the nervous system. As with the adult formulas, the Puppy and
Kitten Formulas contain essential proteins to aid growth of strong
muscles and Omega-3 and Omega-6 fatty acids for healthy skin and
lustrous coat. The Canine Weight Management and Adult Feline Indoor
Formulas contain the same protein rich ingredients and wholesome
raw fruits and veggies as the Adult Canine and Feline mixes, but
they also include L-carnitine, a key ingredient to aid weight
management. The Adult Indoor Feline Formula also provides natural
fiber sources that aid the reduction of hairballs. The Natural
ULTRAMIX Dog Cookies, offered in peanut butter and cheese flavors,
are a delicious, all-natural treat option, with dried apples,
cranberries and carrots. About PETCO PETCO is a leading specialty
retailer of premium pet food, supplies and services with a
commitment to quality animal care and education. PETCO's strategy
is to offer its customers a complete assortment of pet-related
products and services at competitive prices, with superior levels
of customer service at convenient locations, by hiring pet lovers
and training them to become counselors to our pet-loving customers.
PETCO operates approximately 800 neighborhood stores in 49 states
and the District of Columbia, as well as a leading destination for
on-line pet food and supplies at http://www.petco.com/. The PETCO
Foundation, PETCO's non-profit organization, has raised about $30
million since its inception in 1999. More than 3,500 non-profit
grassroots animal welfare organizations from around the nation
receive Foundation support. Through the PETCO Foundation, PETCO
endeavors to be a community leader in promoting the welfare of
companion animals and celebrating the human-animal bond. About
Castor & Pollux Pet Works Portland, Oregon-based Castor &
Pollux Pet Works(R) is the first pet products company to present a
full line of branded, premium natural pet products ranging from
organic pet food and treats to all natural pet supplies and
accessories. A commitment to community service through their Pet
& Soul Foundation also supports organizations that work with
pets and people for the benefit of both, including Guide Dogs for
the Blind, Project Pooch and numerous other deserving animal
support groups. Visit us at http://www.castorpolluxpet.com/.
DATASOURCE: PETCO Animal Supplies, Inc. CONTACT: Marta
Karpinska-Dean of PETCO, +1-858-453-7845, Ext. 2926, ; or Lindsay
Buchele of Castor & Pollux, +1-503-223-2168, Web site:
http://www.castorpolluxpet.com/ Web site: http://www.petco.com/
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